1. leverage the tourism - calgary economics · nia itiiioiniail trusted partner. bold thinking! m...
Post on 23-Jul-2020
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Campaign objective:
1. Leverage the Tourism Calgary ‘Doors are open” campaign
2. Call to action: buy from affected business zones in Calgary
and Southern Alberta
Dates: Phase I – Calgary: mid to late July launch
Phase II – Southern Alberta: Sept 1
Messaging:
1. We’re open for business.
2. Support businesses in flood affected areas.
Slide 3
Regional campaign approach
Funding
Slide 4
Campaign Partners
Slide 5
Calgary Creative
Slide 6
Print – 6 weeks July 19
Calgary Creative
Slide 7
Editorial – 10 insertions July 19
Calgary Creative
Slide 8
Digital – 4 weeks July 19
Calgary Creative
Slide 9
Outdoor 4 weeks July 29
Metrics - Media
Slide 10
Channels:
• TV
• Radio
• Editorial
• Outdoor
• Digital
• Events
• Blogs
• Social Media
• App (One Story)
Metrics – Social Media
Slide 11
Research – Campaign Effectiveness
Slide 12
Phase 2: rediscover our region
Slide 13
Regions affected:
• Calgary
• Bragg Creek
• Banff
• Canmore
• Black Diamond
• Turner Valley
• Kananaskis
• High River
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