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1National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce
Canadian Travel to the U.S.:A Brief Update
Presented by:
MARK BROWNNational Travel and Tourism OfficeInternational Trade AdministrationU.S. Department of CommerceMay 2014
Presented to:
Discover America Committee--CANADA
2National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce
The Numbers in 2013
• Volume trend:23.39M, up 3.0%. #1. 4th consecutive record.
• Spending trend:$27.03B, up 5.8%. #1. Consistent strong growth.
• Trade Surplus:$19.4B. #1. Consistent VERY strong growth.
• For perspective:Despite the “low” growth rate of 3.0%, the increase in Canada travelers to the USA in 2013 was greater than that of China and Brazil...COMBINED! (690K vs 600K)
3National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce
Canada Travel to USA and Rest of World12-month moving average VOLUME
0
5
10
15
20
25JA
N
AP
R
JUL
OC
T
JAN
AP
R
JUL
OC
T
JAN
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R
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T
JAN
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R
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R
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OC
T
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R
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millions
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
To USA
To Rest of World
trend lines
4National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce
-10%
-5%
0%
5%
10%
15%
20%JA
N
AP
R
JUL
OC
T
JAN
AP
R
JUL
OC
T
JAN
AP
R
JUL
OC
T
JAN
AP
R
JUL
OC
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R
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OC
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JAN
AP
R
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JUL
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2006 2007 2008 2009 2010 2011 2012 2013 2014
To USA
To Rest of World
Canada Travel to USA and Rest of World12-month moving average PERCENT CHANGE
5National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce
Outlook for Canada Travelto the United States
6National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce
Canada to the United States
5
7
9
11
13
15
17
19
21
23
25
27
29
197
2
197
4
197
6
197
8
198
0
198
2
198
4
198
6
198
8
199
0
199
2
199
4
199
6
199
8
200
0
200
2
200
4
200
6
200
8
201
0
201
2
201
4
201
6
201
8
19.1
23.4
12.7
millions of visitors from Canada
26.62018 versus 2013:+3.2 million additional visitors+14% total growth+2.6% annual compounded growth
7National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce
Factors for 2014 and Beyond
• ++ Promoting the USA (Brand USA: ++; states/cities: ??)
• + Duty-free limit increase (greater than 24-hour stay; June 1, 2012)
• + Travel taxes in other countries
• + Population growing
• + - Economy / Low growth of U.S. economy.
• ? Cross-border auto travel to fly from USA airport
• - - Currency exchange rate
8National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce
Canada on…travel.trade.gov
9National Travel and Tourism Office, International Trade Administration, U.S. Department of Commerce
Thank You!
Questions?
MARK BROWNNational Travel and Tourism OfficeInternational Trade AdministrationU.S. Department of CommercePhone: 202-482-4754mark.brown@trade.govtravel.trade.gov
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