1 vital bijuteri website redesign google adwords google analytics bilge gÖksel burcu kolancali...

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Vital BijuteriWebsite RedesignGoogle AdWordsGoogle Analytics

Bilge GÖKSEL

Burcu KOLANCALI

Cansu ZORLUER

Onur SENCER

Özlem YALÇINKAYA

Serkan GÜRSÖZLÜ

MGIS 501

14.11.2008

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Vital BijuteriWebsite Redesign

Bilge GÖKSEL

Onur SENCER

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Agenda

• www.vitalbijuteri.com website redesign

• Problems with the design

• New design

• Differences

• Suggestions

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www.vitalbijuteri.com

• Kirmacioglu import and export company

• The company imports the products from China and South Korea

• Sells the products to Turkey, Bulgaria, Egypt, Poland, Russia and Ukraine.

• Target countries to export: Italy and Spain

• Concentrated industries: Textile & Garment --Stones

Chemical Industry

Construction Industry

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Design Problems

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Design Problems

• Turkish Character Problem

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Design Problems

• Broken links

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Design Problems

• Background colors

• No page titles

• Empty pages without the photo of the product

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Solving Design Problems

• Solving Turkish character problem

• Naming the title of the pages

• Adding keywords and description in meta tag

• Choosing 5 color palette

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Solving Design Problems

• Choosing a layout for the page design

• Adding Google Analytics and Adwords

• Adding “About us” section

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Adding iGoogle Gadget

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New Design

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Summary

As a result of the modifications

• An ordinary visitor understand the target group of the website better.

• The site is configured in a way that helps target group to understand its content

• It is easier for target group to find what they are looking for

• the site developed a creative usage of web technologies to increase site’s usefulness for target group. (Gadgets)

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Suggestions

• New logo

• Getting the domain name http://vitalbijuteri.com

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Suggestions

• New design with flex can be done: eg: http://binekarac.vw.com.tr/#/binek/model

• Additional explanations about the business

• Related articles to increase the contents

• Detailed information about the products

• Converting to website to an E-commerce site

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Vital BijuteriGoogle AdWords

Serkan GÜRSÖZLÜ

Cansu ZORLUER

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Vital Bijuteri - Google AdWords

Started on 4th November and continuing

Data gathered on 13th November

Tools used Google AdWords Keyword tool

Google AdWords Traffic Estimator tool

Google AdWords Edit Campaign Negative Keywords

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Google AdWords Keyword tool

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Google AdWords Edit Campaign Negative Keywords tool

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Google AdWords Traffic Estimator tool

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Account Structure

3 campaigns

VB Campaign Turkish (Satın alın) VB Ad Group Turkish

1 Ad

VB Campaign Import (Sell to Turkey) VB Ad Group Import

1 Ad

VB Campaign Export (Buy from Turkey) VB Ad Group Export

1 Ad

AdWords Account

VB Campaign Turkish

VB AG Turkish

Yapıştırma Kristal Taş

VB Campaign Import

VB AG Import

Hot Fix Rhinestones

VB Campaign Export

VB AG Export

Hot Fix Rhinestones

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Daily budget: 4.50 YTL

Google Search & Search Partners: On

Content Network: Off

Geographical targeting: Turkey

Language targeting: Turkish, English

Clicks – 35

Impressions – 286

CTR – 12,24%

VB Campaign Turkish (Satın alın)

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VB Campaign Turkish (Satın alın)

VB Ad Group Turkish

1 Ad

Inter-capitalized URL

Keywords in Ad Title

Keywords in Ad Text

Landing page – Turkish home page

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Max CPC – 1,20 YTL

Avg CPC – 0,42 YTL

First 3 keywords – QS: 9/10

Others – QS :7/10

VB Campaign Turkish (Satın alın)

Negative keywords:

Esmer, Prenses, xp, Vista, Windows, makine, makina, makinaları

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Daily budget: 4.50 YTL

Google Search & Search Partners: On

Content Network: Off

Geographical targeting: China, South Korea

Language targeting: Chinese, Korean, English

Clicks – 48

Impressions – 63.064

CTR – 0,08%

VB Campaign Import (Sell to Turkey)

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VB Ad Group Import

1 Ad

Inter-capitalized URL

Keywords in Ad Title

Keywords in Ad Text

Landing page – English home page

VB Campaign Import (Sell to Turkey)

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Max CPC – 1.20 YTL

Avg CPC – 0.39 YTL

All keywords – QS :7/10

VB Campaign Import (Sell to Turkey)

Negative keywords:

xp, Vista, Windows, machine

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Daily budget: 4.50 YTL

Google Search & Search Partners: On

Content Network: Off

Geographical targeting: Bulgaria, Egypt, Poland, Russia, Turkey, Ukraine

Language targeting: Turkish, Polish, Bulgarian, English, Russian,

Clicks – 7

Impressions – 3.598

CTR – 0,19%

VB Campaign Export (Buy from Turkey)

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VB Ad Group Turkish

1 Ad

Inter-capitalized URL

Keywords in Ad Title

Keywords in Ad Text

Landing page – English home page

VB Campaign Export (Buy from Turkey)

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Max CPC – 1.50 YTL

Avg CPC – 0.81 YTL

All keywords – QS :7/10

VB Campaign Export (Buy from Turkey)

Negative keywords:

xp, Vista, Windows, machine

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As of November 13

Funds remaining in our account: 67.54 YTL

Daily average cost so far: 4,09 YTL

Overall Campaign Results

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Snapshots

Google Türkiye

Google China

Google Bulgaria

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Campaign Report

Reports

Search Query Report

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Geographic Reports - Turkish

Reports

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Geographic Reports - Import

Reports

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Geographic Reports - Export

Reports

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Vital BijuteriGoogle Analytics

Burcu KOLANCALI

Özlem YALÇINKAYA

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Vital Bijuteri Google Analytics

• Subscription to Google Analytics account – 28th of October

• Subscription to Google AdWords account – 4th of November

• Analyse Vital Bijuteri before and after Google AdWords campaign

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Dashboard – before AdWords

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Dashboard – after AdWords

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Map Overview

before

after

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Map Overview – before AdWords

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Map Overview – after AdWords

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Traffic Source – before AdWords

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Traffic Source – after AdWords

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Technical Profile – before AdWords

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Technical Profile – after AdWords

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Visits – before AdWords

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Visits – after AdWords

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Visitor Loyalty – before AdWords

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Visitor Loyalty – after AdWords

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Network Location - before AdWords

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Network Location - after AdWords

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Referring sites - before AdWords

There is no traffic from the referring sites before AdWords campaigns

This report helps us see from where people are coming to our website.

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Referring sites - after AdWords

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Top Landing Pages

It is a page that visitors are directed to once they clicked on a link from a pay per click ad.

The optimization of landing pages is a key factor for a successful campaign.

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Top Landing Pages - before AdWords

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Top Landing Pages - after AdWords

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Bounce Rate - before AdWords

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Bounce Rate - after AdWords

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AdWords Campaign report

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Thank you!