10 customer service insights to ignight your business | jim blasingame

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insights from Jim Blasiname

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Jim BlasingameJim Blasingame is one of the world’s foremost experts on small business and entrepreneurship. He is president and founder of Small Business Network, Inc., and creator and award-winning host of The Small Business Advocate® Show, the world’s only weekday radio talk show dedicated to small business, nationally syndicated since 1997. Jim conducts over 1,000 live interviews an-nually with his Brain Trust, the world’s largest community of small business ex-perts, policy makers and entrepreneurs.

@jimblasingame

1

In the age of the customer, excellence is non-negotiable.aspire, require, and demand it or you’ll get extinguished.

2

When you appreciate that your customer is self-qualifying herself and pre-qualifying you

before connecting with you,you’ll accept that you’re no longer in control.

3

Visionary sellers understand that relevance is their key brand differentiator. Not only does it trump competitiveness,

more importantly, it empowers consumers.

3

Visionary sellers understand that relevance is their key brand differentiator. Not only does it trump competitiveness,

more importantly, it empowers consumers.

4

To see if your business is ready for the moment of relevance,

contemplate these questions:

4

To see if your business is ready for the moment of relevance,

contemplate these questions:Is your website optimized for local search?

4

To see if your business is ready for the moment of relevance,

contemplate these questions:Do you have a mobile site that’s simple to navigate?

4

To see if your business is ready for the moment of relevance,

contemplate these questions:Is your contact information hidden or easy to find?

4

To see if your business is ready for the moment of relevance,

contemplate these questions:Are unfiltered customer reviews visible?

4

To see if your business is ready for the moment of relevance,

contemplate these questions:Do you have multiple options for your visitors to

give you permission to stay connected?

5

In the age of the customer, the new influencers will be your users and community.

Listen, act and learn from them.

6

It’s not your customer’s job to keep your business top of mind.

keep them current by designing your website to be a distribution center, not just a destination.

7

In the B2B marketplace, relevance earns you a profitable customer for life.

make it your highest priorityto help that customer help her own customers.

8

“It’s okay to fall in love with what you do, but it’s not okay to fall in love with how you do it.”

Be relentless in your pursuit of excellence.

9

To stay relevant, every size business has to become a publisher of content.

keep it real, short, regular, and form follows function.

10

Without a quality process,

there’s no scale.better never stops.

What metric do you use to measure your user engagement?

REALLY REFLECT...

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