10 marketing tips for innovators
A good idea is not yet a good
business model
First strategy, than execution
Be distinctive, but don’t look to far
Research your business model
Look out for opportunities and
threats
Be patient (average time to succeed is
3 years)
Be consistent in strategy and
execution
Be dominant on the internet
Innovation is 90% marketing and
10% technology
The story? It’s a quality certificate …
… for companies in the field of fire
safety, who secure safety from design tot maintenance.
Distinctive? Easier Clearer
Higher standards
Closer to modern lawmaking
Closer to industry needs
Detailed information soon
Desmyttere Marketingadvies Peter Desmyttere
Ghent peter@desmyttere.be www.desmyttere.be