10 marketing tips kristy campbell - chicago tour

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1

20 Tips forMarketing Your

Product or Service OnlineKristy Campbell

Director of Marketing

Tweeting the Tips? Use: #Manta20Tips@kcampbell72 @Manta

2

The world’s largestsmall business community.

What is Manta?

33

Why do more than 1,500 business owners – like you – join Manta every day?

• To promote their business and be found by customers

• To connect with prospects, partners, and vendors

• To share tips and learn best practices from other business owners

4

No. 3 business/finance site

Top 50 U.S. site

Top 100 most

valuable startups

Manta Buzz

Featured in:

5

The Biggest Fear of the Small Business Owner

20%

33%

38%

I can't stay abreast of new

technology

I'll never be able to retire

I'm not marketing effectively

Source: ECSB, 2011

66

Consider Your Elevator Pitch

1

77

Your elevator pitch should answer:

• Who is your company?

• Why is it unique?

• Why should I (prospect) care?

88

Use an Email Service Provider

2

99

Engage Your Best Customers

Often

3

1010

Optimize Your Message

for Skimmers

4

1111

Follow the Tracks

5

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Don’t Upset the Spam PoliceSeriously, it’s against the law.

6

1313

?

1414

What percentage of small business owners are using Facebook to market their business?

Q:

A: 60% according to Facebook

1515

Find Your Audience Online

7

1616

Social Media Is Free,

But It’s Not Cheapa.k.a. – Don’t get too social too soon

8

1717

Participate,

Don’t Push

9

1818

Don’t Shy Away

From the Negative

10

1919

Stay Alert!People are Talking

About You

11

2020

?

2121

What percentage of online searches will be done from a mobile device in 2012?

Q:

A: 50%+According to Google

2222

SEO Isn’t a Bad Word,

It’s a Misunderstood Word

12

2323

Remember to

N.A.P.

13

2424

For example:

(724) 555-1212 is not the same as

724.555.1212

Road

is not the same as Rd.

2525

Write the Way Your Customers Search

14

2626

Search Engines are 3rd Graders

15

2727

…Except They Do the Punishing

16

2828

?

2929

Ask Every Customer

One Question

17

3030

What percentage of small business owners track where their leads come from?

Q:

A: 79%

3131

Give Your Customers a Ring

18

3232

Get Marketing Help…

for FREE!

19

3333

Just Ask for Referrals

20

3434

?

3535

Download our new e-book:

“10 Surefire Ways to Get Your Company Found Online”

www.Manta.com/ebook

Want more tips?

Get daily tips delivered to your inbox. Sign up at:

www.Manta.com

36

Thank You!Email: kcampbell@manta.comFB: Facebook.com/mantacomTwitter: @kcampbell72

@mantaBlog: blog.manta.com

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