10-mit storytelling: a technique for storytelling in presentations

11.10.14 Keane at CrispyPresentations.com Brought to you by:

10-MIT Storytelling A quick and easy way to ensure a succinct story in your presentations.

We often hear that presentations should have a good story.

!e tricky part is getting your story to be clear and concise.

So how can you avoid beating around the bush?

10-MIT Storytelling: !e 10 Most Important Things

Write down, in order, the 10 most important things you want to tell your audience.

!ese 10 things become short headlines on each of your slides.

You can expand and contract from there – but keep it clear and concise.

Remember: like any good story, it should have a beginning, middle and an end.

Your beginning should set the stage with a question or challenge that you’ll be answering.

Your middle is the meat of your presentations and by the time your reach your end, no one should be confused by your conclusions.

Your ending wraps everything up in a nice bow. Also, don’t leave the audience hanging with what should come next.

Example: A (fake) research report about the Brown Pelican.

7 Example: A research report. Let’s create a 10-MIT for a fictitious research report on Brown Pelicans.

1)  Set the stage

2)  Pose a problem

3)  What we did to solve it

4)  !ere’s four things we found out

5)  Finding 1

6)  Finding 2

7)  Finding 3

8)  Finding 4

9)  Here’s what all of those things mean for you and your business

10)  Based on this information, here’s what needs to happen next

8 Example: A research report. Let’s create a 10-MIT for a fictitious research report on Brown Pelicans.

1)  Set the stage

2)  Pose a problem

3)  What we did to solve it

4)  !ere’s four things we found out

5)  Finding 1

6)  Finding 2

7)  Finding 3

8)  Finding 4

9)  Here’s what all of those things mean for you and your business

10)  Based on this information, here’s what needs to happen next

“We’re here today to talk about a field study conducted on the

Brown Pelican and their diet.”

9 Example: A research report. Let’s create a 10-MIT for a fictitious research report on Brown Pelicans.

1)  Set the stage

2)  Pose a problem

3)  What we did to solve it

4)  !ere’s four things we found out

5)  Finding 1

6)  Finding 2

7)  Finding 3

8)  Finding 4

9)  Here’s what all of those things mean for you and your business

10)  Based on this information, here’s what needs to happen next

“We set out to find out whether or not Brown Pelicans prefer fish tacos

or fish and chips.”

+ + or

10 Example: A research report. Let’s create a 10-MIT for a fictitious research report on Brown Pelicans.

1)  Set the stage

2)  Pose a problem

3)  What we did to solve it

4)  !ere’s four things we found out

5)  Finding 1

6)  Finding 2

7)  Finding 3

8)  Finding 4

9)  Here’s what all of those things mean for you and your business

10)  Based on this information, here’s what needs to happen next

“So we followed pelicans around for 4 years and studied their eating habits.”

11 Example: A research report. Let’s create a 10-MIT for a fictitious research report on Brown Pelicans.

1)  Set the stage

2)  Pose a problem

3)  What we did to solve it

4)  !ere’s four things we found out

5)  Finding 1

6)  Finding 2

7)  Finding 3

8)  Finding 4

9)  Here’s what all of those things mean for you and your business

10)  Based on this information, here’s what needs to happen next

“We found that pelicans far prefer fish tacos, but this comes with

several caveats.”

+

✓

✓

12 Example: A research report. Let’s create a 10-MIT for a fictitious research report on Brown Pelicans.

1)  Set the stage

2)  Pose a problem

3)  What we did to solve it

4)  !ere’s four things we found out

5)  Finding 1

6)  Finding 2

7)  Finding 3

8)  Finding 4

9)  Here’s what all of those things mean for you and your business

10)  Based on this information, here’s what needs to happen next

“Most pelicans prefer fish tacos to fish and chips.”

“Nearly all fish tacos consumed by pelicans are accompanied by a lime wedge.”

“!e only time pelicans eat fish and chips is at Irish pubs.”

“Pelicans only prefer fish taco joints that are top rated on Yelp.”

13 Example: A research report. Let’s create a 10-MIT for a fictitious research report on Brown Pelicans.

1)  Set the stage

2)  Pose a problem

3)  What we did to solve it

4)  !ere’s four things we found out

5)  Finding 1

6)  Finding 2

7)  Finding 3

8)  Finding 4

9)  Here’s what all of those things mean for you and your business

10)  Based on this information, here’s what needs to happen next

“If you’re going to sell to pelicans, it should probably be fish tacos.”

“When selling fish tacos, ensure that you have lime wedges to compliment.”

“!ere aren’t that many Irish pubs near pelicans, so that rules out fish and chips.”

“Ensure that your fish taco joint has high ratings on Yelp. Consider using pelican influencers.”

14 Example: A research report. Let’s create a 10-MIT for a fictitious research report on Brown Pelicans.

1)  Set the stage

2)  Pose a problem

3)  What we did to solve it

4)  !ere’s four things we found out

5)  Finding 1

6)  Finding 2

7)  Finding 3

8)  Finding 4

9)  Here’s what all of those things mean for you and your business

10)  Based on this information, here’s what needs to happen next

“Next, we should confirm these learnings in a pelican focus group and

then begin the communications planning process.”

While this was fictitious, you can see how clear and concise the story could be.

Lastly, the 10MIT technique works on nearly any type of story. Try it on your next presentation!

!anks! Hopefully you learned something.

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2)  https://www.flickr.com/photos/g-ratphotos/3352055289/

3)  https://www.flickr.com/photos/125943647@N02/15606944816/

4)  https://www.flickr.com/photos/dodogoeslr/2340175472/

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8)  Icons – http://thenounproject.com