10 quotes by brian solis on the future of business

BRIANSOLIS

QUOTES10

Brian Solis is a

–––––––––––––––––––digital analyst

Brian Solis is a

–––––––––––––––––––keynote speaker

Brian Solis is a

–––––––––––––––––––futurist

Brian Solis is a

–––––––––––––––––––bestselling author

He studies the effects of emerging technology on business, marketing, and culture.

In 2008, he was named as part of Silicon Valley's 40 Under 40

Mashable named him one of the "25 Twitter Accounts That Will Make You Smarter"

briansolis

Solis' blog is ranked inthe Top 10 of the Ad Age Power 150

briansolis.com

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Let’s look at quotes from his books

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.@briansolis

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

2011

Social media is less about technology and more about anthropology, sociology, and ethnography.@briansolis

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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire common passions, inspire movements, and ignite change.@briansolis

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Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted many-to-many model, rooted in conversations between authors, people, and peers.@briansolis

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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.@briansolis

The End of Business as Usual: Rewire the way you work to succeed in the consumer revolution

2011

Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital to exploit it. Digital Darwinism does not discriminate. Every business is threatened.@briansolis

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Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and online searches and conversations.@briansolis

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Shared experiences are forms of social currency. People share things to show their friends that they’re investing in the conversation. Shared experiences can be shaped and steered.shaped and steered.@briansolis

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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.@briansolis

What’s the Future of Business, Changing the way businesses create experiences #WTF

2013

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.@briansolis

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To succeed in the business of the future, we have to become the very people we’re trying to reach.@briansolis

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The only way to understand new culture and behavior is to go native. Going native refers to the process of observing, learning, and deepening the involvement of an anthropologist with their hosts and their hosts’ their hosts and their hosts’ cultures through long-term fieldwork and participation.@briansolis

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The bottom line is that people are seeking answers and direction, not messages or sales pitches.@briansolis

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