10 tips on how to guide your visitors towards purchase

10 TIPS ON HOW TO GUIDE

YOUR VISITORS TOWARDS

PURCHASE WITH

SURVICATE

PREVENT CART ABANDONMENT

Discover reasons for discontinuing shopping when your customers

leave. Use counteractions like discount code, contact form or

messages. Save your potential sales!

UNDERSTAND LOST CONVERSIONS

Understand what keeps your visitors from taking desired action on your page

– dispel hesitation with tailored call to action.

Find out if there is anything that nearly stopped your buyers – it may be still

stopping a whole bunch of them up there.

ADD CUSTOMIZED CALL TO ACTIONS

Present tailored, personalized call to action, message and special offer right

in the moment your visitors leave you feedback or uncover more information

about themselves.

UNDERSTAND INTENT

Understand intentions your visitors have on different areas of your website

or when they come to your homepage, can reveal if you must change the

way you present your information. You can also use this insight to guide

visitors to the right content.

DISCOVER PURCHASE FACTORS

Find out what would convince visitors to buy – what benefits do they expect,

what do they care about. Discover what has just persuaded new buyers to

purchase.

SEGMENT USERS DATABASE

Segment your visitors on many different levels – social, professional or

personality level. Use progressive profiling to deepen segmentation over

time. Analyze and personalize!

CAPTURE LEADS FOR FOLLOW UP

Capture your visitors contact details to follow up on their feedback and

needs – especially if you couldn’t fix their issues onsite.

UNDERSTAND PERCEPTION RELATIVE TO COMPETITORS

Ask about competition considered – find out how you are perceived against

them. Use that feedback to change communication on the website or guide

visitors to the proper arguments instantly.

DISCOVER YOUR TRAFFIC SOURCES

Find out where your new visitors first heard about your site or product to

understand them completely. Locating the best converting sources is a key to

success.

IMPROVE YOUR COMMUNICATION

Your visitors is your best audience, your cheapest focus group. Asking

questions like „If you were our CEO, how would you describe us to people

like you?” can uncover insights you couldn’t dream of.

LET US HELP YOU GET GOING

Kamil Rejent

+48 500 179 795

kamil@survicate.com

Grzegorz Pietruszynski

+48 535 539 355

greg@survicate.com

@SURVICATE

SURVICATE.COM