1000views blog digest no. 3 (june 2014)

CREATIVITY IN AMODERN AGE,

THE POINT OF SOCIAL MEDIA, FOMO AND

TALKING TO MOTHERS.

Photo: seier+seier

WELCOME TO THE 1000VIEWS BLOG DIGEST No. 3(by 1000heads)

BROUGHT TO YOU BY

Photo: Martin Fisch

@JoelFDiamond

@mollyflatt

@Leah__Kendall

@jackamartin

FOUR THINGSTO KEEP IN MIND

Photo: Oliver Hammond

THIS MODERN LOVE (WITH CREATIVITY).

(by @jackamartin)

Photo: Trey Ratcliff

No. 1

It seems that modernity both breeds and stifles creativity. I would argue that it is this tension itself – our dual love for and anxiety around the urban life – that makes cities such creative hotbeds.

Jack Martin, What does a truly creative environment look like?

INFLUENCE,NOT EXPOSURE.

(by @mollyflatt)

Photo: Aaron Villescas

No. 2

Molly Flatt, What makes a good social strategy?

If you want massive exposure, you might as well just pay for a Facebook ad or put up a billboard. The superpower of social media is not exposure: it’s influence. Tracking emotional impact and consumer action is an essential indicator of social success.

FOMO FOSTERSSMALLER NETWORKS.

(by @JoelFDiamond)

Photo: Alison Christine

No. 3

Joel Diamond, People-first technology

With so much pressure from our social networks to be constantly plugged in for fear of missing out, the trend of a growing need for time out, smaller networks and privacy is inevitable.

DO YOU TALK TO YOURMOTHER LIKE THAT?

(by @Leah__Kendall)

Photo: Tambako The Jaguar

No. 4

Leah Kendall, Why marketing to mothers has to grow up

We need to be careful of how we talk to the 18 million mothers in the UK. They are not one homogenous group with equal desires and ambitions… Before we market to mums, we should talk to them. I bet they have a lot of interesting things to say… and I doubt it’s all about the washing up.

SO, TO WRAP IT UP

NICE AND TIGHT…

Photo: s ndyⓘ °

CREATIVITY AND ANXIETY

OFTEN GO HAND IN HAND.

(Tweet this!)

Photo: regan76

THE SUM OF INFLUENCE IS LARGER THAN ITS

EXPOSING PARTS.(Tweet this!)

Photo: RevolTee

TECH ADOPTION FOLLOWS PEOPLE’S NEEDS

NOT THE OTHER WAY AROUND.(Tweet this!) Photo: Andrew Becraft

IF YOUR MOTHER IS UNIQUE, WHY

SHOULDN‘T EVERY OTHER MOTHER BE?

(Tweet this!)

Photo: Felix Huth

Photo: Martin Fisch

SAY HI ON TWITTER!

@JoelFDiamond

@mollyflatt

@Leah__Kendall

@jackamartin

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