110411 social media_monitoring_en

Social Media MonitoringSmart Phone Case Study

Mobile Monday 11.04.2011 Munich

Alterian Deutschland

Theresienstrasse 6-8

München 80333

089 288 90 164

www.alterian.de

Alterian SM2: Order from Chaos

SM2

Internationales Social Media Monitoring Tool:

• Basiert auf 3 Jahre Historie (circa 9 Mrd. Konversationen)

• Täglich aktualisiert mit circa 35 Mio. neuen Einträgen in Echtzeit

• 25 Sprachfilter und Sentimentsanalyse in 16 Sprachen

To help Companies Incorporate social into their business

strategy and answer the 5Ws

•Who is talking about us:

•Demographics (general)

•Opinion leaders (specific)

•Where are they talking about us (channel & media analysis

•What are they saying: Key themes & sentiment

•Why are they saying this: Themes and triggers

•When are they saying this: time series analysis, event mapping

Daily Volume Share of Voice Influencers

and top

authors

Demographics

Sentiment

Analysis

Key

Themes

Influencer

Reach

Overview of study for Mobile Monday:

• Analysis of the German Mobile Phone Market

• 2 weeks of online peer to peer conversations in March 2011

• 46.000 conversations about:

– Apple

– HTC

– LG

– Samsung– Samsung

– Blackberry

– Sony Ericson

• Share of voice

• Media / Sources analysis

• Sentiment

• Themes

Where are conversations taking place?

What are the most important sources:

Who is being talked about:

Who is being talked about, over time ?

Sentiment in General for the period

NPS = 4.2

Sentiment for Apple

NPS = 3

Sentiment Analysis HTC:

NPS = 5

Themes for iPhone Word Count

iphone 41454

apple 13898

ipad 13467

app 8894

keine 7058

ipod 6514

neue 6168

einfach 5922

ios 4319

mac 3988

android 3939

and 3693

apps 3665

itunes 3663

neuen 3564neuen 3564

internet 3508

samsung 3491

euro 3236

registriert 3229

kostenlos 3142

jailbreak 3133

touch 3019

htc 2948

version 2911

problem 2900

windows 2843

update 2722

video 2608

google 2575

• iPad / iPod comparisons •Software (Apps) orientated• Upgrade / Jailbreak• Android HTC comparisons

HTC Themes

Word Count

desire 9454

android-hilfe 6880

android 5348

handy 4578

mitglied 4540

neue 4223

antworten 3322

keine 3258

rom 3206

samsung 2887

anhänge 2833

einfach 2765

hochzuladen 2764hochzuladen 2764

galaxy 2260

iphone 2040

apps 3400

root 1898

update 1837

display 1756

probleme 1679

incredible 1630

smartphone 1537

internet 1438

google 1380

motorola 1368

hd2 1344

windows 1338

euro 1252

nokia 1230

akku 1229

• Desire Model most discussed• Samsung closer competitor then Apple• Einfach & Incredible

New releases:

Thank you !

Contact Details:

Florian.haarhaus@alterian.com

www.socialmedia.alterian.de

www.socialmedia.alterian.com

Q&A

089 288 90 164

0176 9310 8148