12 mind blowing video advertising stats of 2016
Post on 21-Jan-2018
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MORE THAN HALFOF YOUTUBEVIEWS & 65% OFFACEBOOK VIDEOVIEWS OCCUR ONMOBILE DEVICES.
Susan Wojcicki, Youtube's CEO
THE GOOGLE DISPLAYNETWORK REACHESOVER 90% OFINTERNET USERSWORLDWIDE,THROUGH 2 MILLIONSITES, INCLUDINGYOUTUBE.comScore
PEOPLE WHO VIEWVIDEOS ONSMARTPHONES ARE1.4X AS LIKELY TOWATCH ADS.(COMPARED TO TVOR DESKTOP VIEWS)
Google & Ipsos
USING THE WORD'VIDEO' IN AN EMAILSUBJECT LINE BOOSTSOPEN RATES BY 19%,INCREASES CLICK-THROUGH RATES BY65% & REDUCESUNSUBSCRIBES BY 26%.
Syndacast
34% OF U.S. ADULTSUSE AD BLOCKINGSOFTWARE,RESULTING IN A LOSSOF 40% OFADVERTISERS' ADREVENUE.
Interactive Advertising Bureau
THERE ARE MORETHAN 100 MILLIONACTIVE, DAILYSNAPCHATTERS. SNAPCHAT GETSOVER 6 BILLION VIDEOVIEWS EVERYDAY.
ReelSEO.com
THERE WAS A 3XLIKELIHOOD THAT ASNAPCHATTER WHOWATCHEDUNIVERSAL'S MOVIEAD ON SNAPCHAT,WENT AND SAW THEMOVIE.Millward Brown Digital
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