12 tenets for a successful startup

tenets for a successful startup12 tenets for a successful startup

Photo by TwoRoses / Flickr. @Annika

Annika Lidne

Current projects

annika

annika@disruptivemedia.se | +46 (0)70 435 05 45

Annika Lidne

1. Live your passion.

Photo by OliBac / Flickr.

Live your brand.

@Annika

2. Decide your scope

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3. Create product, not feature

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4. Where’s the disruption?

Solve my problem. Don’t pitch your solution.

Phot

o by

Pat

Haw

ks /

Flic

kr.

5. Get your customer laid, paid & made.

Great products & companies do 1+ of 3 things:1) Get you laid (= sex)2) Get you paid (=money)3) Get you made (=power)

Quote from Dave McClure.

Photo by See-ming Lee / Flickr. @Annika

6. Find your minimal viable product

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7. Borrow and buy, don’t reinvent.

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8. Create the WOW factor

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9. Law of sustainable growth

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How do you make your product self growing?

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10. Create contacts before you need them

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11. Undercut the competition

Photo by L. Marie / Flickr.

Half the price. Twice the experience.

@Annika

12. Sunk cost fallacy

Photo byMikeySkatie / Flickr.

Don’t throw good money after bad.Know when to stop.

@Annika

Thanks for listening! annika

annika@disruptivemedia.se

+46 (0)70 435 05 45

Current projects

Annika Lidne