12 ways to improve your business online

12 Ways To Use The Internet To Improve

Your Business

Presented By:Jason VanHoose, Business Development

The Internet’s Untapped Potential

Many businesses are missing valuableopportunities to:

– streamline processes– increase efficiency– improve products & services– connect with customers– capture knowledge– cut costs– increase revenue

The Internet’s Untapped Potential

Everyone can do more with the internet.

12 Ways...

Online Commerce

• Convenient for customers• Generates revenue• Creates passive income• Increases search engine

results

Video• Production cost is declining• Keeps people on your site• More compelling than text or

photos only• Flash video/Flash player are

becoming ubiquitous

News

• Inform your visitors• Control your message• Improve search engine

rankings

Customer Portal

• Allow customers to search:– Current orders– Previous orders– Inventory availability

• Increase customer loyalty• Reduce internal support

costs• 24/7 Operation

Training & Demos

• Product demos decrease the average sales cycle

• Online training is quicker and more cost effective than classroom training.

Surveys

• Hear directly from current customers, former customers, prospects and employees.

• Can be anonymous.• Improve your products &

services• Quick & easy to deploy.

Email Newsletters

• Reach customers where they are

• Quick• Cost effective • Doesn’t replace direct-mail

Statistics

• Know your traffic stats• Know your keywords• Verify marketing efforts• Cost effective • Easy to use

Real-Time Customer Service

• Opportunity to differentiate• Easy to deploy• Functions like a phone

system• Help customers find what

they need.• Watch customer click-paths

Podcasts

• Keeps people on your site• Integrate with iTunes• Use RSS feeds

Mobile Websites

• Mobile website use is growing.

• It’s an opportunity to differentiate yourself.

• Your customers will expect it.

Recruiting

• Tell your story• Pre-qualify candidates• Apply online• Recruit from your database

Can you do all this yourself?

Maybe.

Should you do all this yourself?

Probably not.

Things You Can Do Today• Evaluate your current situation• Create a long-term strategy• Hire an expert• Put it in the budget• Review the strategy & execution

regularly• Change it as necessary• Take a first step

Take that first step.

Let’s talk about how you can tap the potential of the internet for your

business.

Jason VanHoose918.585.9311 x231