13 06-15 presentation anglais drone it

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« Drone it » A drone journalism experiment

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Drone’s boom : 2012-2013

• Since the early 90s, the civil drone is used in cinema but only the military function was noticeablebecause of its complexity and its cost

• Since 2 years, the coming up of drones « key in hand » revolutionned the access to a technology and in the same time opened the way to a new democratisation of the drone’s use.

• In 2012, The first significant experiments about civil uses of drones took place: counting elephants, watching fire, recording events…

• At the end of 2012, aware of the change, L’Express’s Lab examined a potentiel journalistic use of the drone, as its American colleagues

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Our experiment• L’Express’s Lab is elaborating

innovative projects for the Group’s brands on all devices.

• Working on subjects between technology and journalism is in our DNA.

• End of 2012 and in a pragmatic way, we’ve decided to lead this experiment to build ourselves an opinion.

• We’ve lend drones to 5 experimenters with different profiles, for 3 months.

Aims : Examine what each of these experimenters will do with this new tool within everyone’s reach

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Collaborating protagonists

With this project, we have the opportunity to have a partnership with other innovate companies

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Equipment’s protagonists

Parrot Drone

This experiment made us integrate different recording and optimization tools within everyone’s reach.

DJI S800 Hexacopter

Vyclone software

Romo Robot

And spare parts

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Our experimenters

Charles de CoquereaumontAerophotographer,Mixed mediaartist

Loic Saint-Jalmes, activistEole, photographer

PPC, InnovatorBenjamin Turquier,Head of video hub

L’Express’s Lab

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Assessment of 3 months test

Just drone it by Charlotte B.

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Many unexpected discussions

• Discussions about tools and videos

• Discussions about private life (a lot)

• Discussions about journalism• Discussions about discussions

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The Drone, a piloting matter

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The Drone, a piloting matter

• Piloting is the drone journalism’s keystone.• It needs hours of practice, a propitious weather and a good

anticipation of battery’s capacity.• It’s exposed to many technical difficulties (vibrations,

picture’s stability and safety…)• However these difficulties are to shade according to the

drone’s type!

Eole’s conclusionsEole’s conclusionsPhotographerPhotographer

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Towards an activist drone?

DAMOURETTE/SIPA

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Towards an activist drone?

• « The important thing, with a drone, is to wear good shoes»• Gives good spotting ans zones tracking• Limited with wind, but overhead views bring an large

eyesightmais of a protest march.• Without necessary counting, it gives a concrete idea of a mass• For piloting, smartphones are more convenient than tablets

Loïc saint Jalmes’s conclusionsLoïc saint Jalmes’s conclusionsEntrepreneur and activistEntrepreneur and activist

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Drone and heritage

Le drone des invalides by Charlotte B.

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Drone and heritage

• The drone inside gives a redefinition and an increase of frescos, castles, ceilings…

• Film in motion is more dynamic and brings a best added value than static photos took from a scaffolding

• A great perception of unknown details • « the drone is an answer for the future »

PPC’s conclusionsPPC’s conclusionsInnovatorInnovator

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Dronalist*, a new job ?

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• A lot of questions : real journalistic and editorial interests? Do I want one in my studio?

• There isn’t a real journalistic way that came up• He’s wondering the function but showed the real

tool’s and a need of a better recording quality.

Dronalist*, a new job ?

Benjamin Turquier’s conclusionsBenjamin Turquier’s conclusionsHead of video hub of Express Roulart GroupHead of video hub of Express Roulart Group

* Le dictionnaire du futur http://www.dicodufutur.org/

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Conclusion

• We have published about fifteen articles on our blog and our experimenters shared many recordings

• Our experiment has been took over by many medias (Le monde, Rfi, France Info, Télérama, AFP, etc..), helped colleagues questionning themselves and made react different kinds of professions.

• Our empirical approach shows that only a good pratice could give a real place to drone journalism

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Conclusion

« 10% journalist, 30% video, 60% piloting : with the drone journalism, the journalist makes use of a new sight, the videast enhances it… but nothing is possible without piloting competences. The possibilities we’ve considered help to predict a shining future for the drone journalism »

Raphaël Labbé Director of innovation in Express Roularta Group