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Virtual RealityHollywood, Airline Passengers, and beyond!

Phil LelyveldUSC Entertainment Technology Center

PLelyveld@ETCenter.OrgJune8,2016

Founded 1993 by George Lucas tobringtogethertechnologyandentertainmentvisionariestocollaborateonthefutureofentertainmenttechnology

Adamantlyneutral• Discussions• Collaborations

• Research

• Coverage

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CURRENT MEMBER COMPANIES

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IntroInformation– settingthestageWhatmakesVRnewanddifferent– thelanguageofVRCreatingVRcontentSocialVRVRonplanes– techandbehaviorVRonplanes– VRsicknessVRonplanes– whatcanbedonenowLookingforwardClose

Agenda

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IntroInformation– settingthestage

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In Augmented Reality, the world that you would

normally see if you walked down the aisle without

the screen is being augmented – enhanced,

supplemented, added to - with additional data

and experiences.

In Virtual Reality you are virtually – nearly, almost

– but not really there in the grocery store aisle.

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AugmentedReality

RealEnvironment

VirtualReality

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Transitional

Mixed Reality

Blended

Reality

TheAR– Reality– VRContinuum

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CommercialDefinition

VR– Blocksoutworld AR– see-thruoverlay

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DifferentwaystohaveaVRexperience

MagicWindowCellphone-based viewer

HeadMountedDisplay(HMD)GroupVR

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VirtualRealityonCellphoneorTablet“MagicWindow”

Near$0costofentry

Swipe

Tilt and wave

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Cellphone-BasedViewerwithHeadphonesMobileVR

Near$0costofentryPLelyveld@ETCenter.Org

Oculus Rift with Oculus Touch12

HeadMountedDisplayswithPeripherals

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LocationBasedEntertainment

TheVoidopensTimesSquareVRCenterFirstattraction:“Ghostbusters:Dimensions”OpensJuly1,2016,developedincooperationwiththemoviePLelyveld@ETCenter.Org

Location Based Entertainment

Asia Amusement & Attraction Expo (AAA)Guangzhou, China (3/9-11/16)9D VR ExperiencesSee The Stinger Report, April 2016PLelyveld@ETCenter.Org 14

WhatmakesVRnewanddifferent– thelanguageofVR

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Senseof‘Presence’

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MarkBolas,DirectorforMixedRealityResearch,USCInstituteforCreativeTechnologies 18

PlacePresence

IntotheStormVRExperience

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MarkBolas,DirectorforMixedRealityResearch,USCInstituteforCreativeTechnologies 19

PlausibilityPresence

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HeightenedSenseofEmpathy

HenryOculusStoryStudio

7/28/15PLelyveld@ETCenter.Org

“I feel horrible about making this,” …“You actually feel

guilty. My mouth dropped the first time I shot someone

in my GTA:V VR setup.”

Grand Theft Auto video-game designer Joseph Delgado, upon experiencing the VR version of GTA:V

5/13/16PLelyveld@ETCenter.Org 21

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“Hunger”(VirtualFoodBank)byNonnydelaPena23

Agency

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“My Mother’s Wing”

By VRSE for UN

AgencyImmersiveJournalism

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CreatingVRcontent

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Camera-capturedVR ComputerRenderedVR

TheMission,NewDealStudios

TheBlu,WEVR

FundamentalDesignChoice

NextVR3603DRig6RedPro6Kcameras60fpsSpatialaudiocapture

JauntJ1-24REarly201632K(16Kpereye)120fps 27Algorithmic 3D

Captured 3D

VRCameras

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Captures 360 stereoscopic 3D through:

- 8 synchronized global shutter sensors

- 8 integrated mikes for spatial audio

Jaunt committed to support Ozo for camera & production workflow

Nokia OZO

Mic

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Wild– TheExperience,VRshortfromFox(ReeseWitherspoon, LauraDern)

SpatialAudio

Sound

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Editing

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Stitching

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UserInterface

UI design should maintain presence

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Game Engines

DigitalDistributionofVR

• YouTube360• AppleTV360• Hulu360• Amazon360• Netflix360

• Littlstar• Vrideo• WearVR• ….

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PLelyveld@ETCenter.org 33WearVR’s new home page 4/16/16

VRCameras(consumermkt.)

Samsung Gear 360

($360)

Bublcam from Bubl ($799)

Kodak SP360 (2X$290)

Ricoh Theta ($350)

Giroptic ($499)

Nikon KeyMission 360 ($?)

Waterproof to 100’LG 360 Cam

($200) PLelyveld@ETCenter.Org 34

SocialVR

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SocialVRmaybeVR’skillerApp…peoplewanttoshareexperienceswithothers…

BusinessInsider,7/20/15

SocialVR

AltspaceProjectSansarHighFidelity

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SocialVR

AltspaceFrontRowMirrorsavatarstoenableupto40,000avatarstoshareanexperiencePLelyveld@ETCenter.Org 37

Facebook'sSocialVRCouldBeTheKillerAppForVirtualReality

Altspace

High Fidelity

IMVU

Project Sansar

…

SocialVR

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VRonplanes– techandbehavior

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Cars are rolling entertainment centers

Planes are flying entertainment centers

with restricted passenger motion

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Develop or modify VR content for

primarily forward-looking, limited motion experiences

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UserInterfaceDesignHeadPositionTracking

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UserInterfaceDesignHeadPositionTracking

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UserInterfaceDesignHandTracking

IntelRealSense44PLelyveld@ETCenter.Org

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RedirectedTouching

UserInterfaceDesignHandTracking

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Produce videos and articles

Need instructional videos / role-models for

in-seat passenger etiquetteand social norms

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Source:‘AboutFace’BlastsThroughKickstarterGoalin24Hours,RoadtoVR,9/30/14

AboutFaceWashable,hygienic,comfortableOculusRiftliners

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Hygiene

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VRonplanes– VRsickness

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VRSickness• Technicalfactors• VRlanguagefactors• Humanpopulationfactors(3D,sensorymismatch)

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SamsungEntrim 4DHeadphonesGalvanicVestibularStimulation (GVS)

GVS uses tiny electrical

impulses to stimulate your

vestibular system into

thinking you’re

moving when you’re not.

Entrim 4Dhasbeendeclared“safe”,- 1500humanguineapigs,- 30‘movementpatterns’ 3/24/16 Demo at SXSW

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VRonplanes– whatcanbedonenow

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Concertsandevents

53Vantage.TVVRlive-casting fromCoachella2016PLelyveld@ETCenter.Org

RocketLeague– LegendsofGaming

Endomel

TeamsReal

gameplay screens

Composited

gameplay screensSuspended

host

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NextGenMusicVideos

6VRpieces createdforPaulMcCartney’sJune10releaseof"PureMcCartney"PLelyveld@ETCenter.Org 55

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Enhancedmovie,sports,andotherviewing

Prerecordedcommentaryplacedtoyourleftandright

(Spatialaudio)PLelyveld@ETCenter.Org

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ToursWhitehouseChristmasTour

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ThereisamarketforVR‘toursofthestars’closets’

CatherineOpie,700NimesRoad(LizTaylor’shouse)PLelyveld@ETCenter.Org 58

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ImmersiveJournalism

TheDisplaced(NewYorkTimesandChrisMilk,VRSE)

WavesofGrace(ChrisMilk,VRSE)

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SocialVR

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64% Exam items when shopping online

62% VR Maps

57% Movies that surround me

57% Tech support with all-angle views

55% Watch sports from any angle

54% Laptop games that surround me

54% VR home office

52% Smartphone games with 360 view

52% VR meetings with participants around me

49% Smartphone VR viewer like Google Cardboard

48% Sports practice in realistic VR

33% VR dating service

VRactivities thatinterestsmartphoneusersworldwide

Source:EricssonConsumerLabs,“10HotConsumer Trends2016,”Dec.8,2016(n=6,649,ages15-69)

Retail

Myer, eBay Australia Launch World First

VR Department Store

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Up-sellopportunities

Destinationpreviews

Destinationtour/eventinfo(andbooking)PLelyveld@ETCenter.Org 63

LA-based

Immersv

Launches

Video

Advertising

Platform for

Virtual Reality

Apps

In-VRAdvertising

Stare at an ad to unlock bonus featuresPLelyveld@ETCenter.Org 64

Time Warner and Nielsen Will Study How

Virtual Reality Affects the Subconscious

By measuring eye-tracking, facial movement, heart rate and

brain activity to better understand how consumers think and feel

at a deeper levelPLelyveld@ETCenter.Org 65

Consumer&CorporateEducation

VRQuiz:Whatinfotocaptureafteranaccident.PLelyveld@ETCenter.Org 66

BusinessProductivityInfiniteDesktop

EnvelopVRAnticipatesARinfinitedesktopPLelyveld@ETCenter.Org 67

Shared Infinite Desktop

Network and shared experience with

family and other passengers

– not just gaming,

but notes for shared explorations

VendorsBluescapeOblong PLelyveld@ETCenter.Org 68

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StandardsSecurity!

Not just content security….

Could someone hijack your VR experience?

Could someone monitor your activity?

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Lookingforward

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“2016istheyearofmassmarketdemos”BobVickery,StageVenturePartners

BestBuy

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“Never before has a technology gotten so much

attention before actually getting to consumers.” Alexander Taussig, VC partner at Highland Capital, Forbes, 6/11/15

Augmented Reality will overtake Virtual Reality in 2-5 yrs

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AugmentedRealityServices

Aurasma bringsDespicableMemoviepostersalivewithARbonusmaterial

DaqrianimatesLEGOdesigns

ExtendtheeffectivenessofphysicalmediathroughAR

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TheZoo!NewwesternSydneyAustralianZootousedrones,robots,andaugmentedreality

The $36 million zoo is scheduled to open in September 2017PLelyveld@ETCenter.Org 75

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AugmentedRealityGlasses

Source:AugmentedReality.orgSmartGlassesMarket2015Rpt.PLelyveld@ETCenter.Org

ARonafixedbase

PerceptoscopeHistoricrecreations&

reenactments PLelyveld@ETCenter.Org 77

Close

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Consumersbuytheexperiencestechnologydelivers,notthetechnologyitself

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“Thecultureisreadyfor[VR]now,giventheamountoftechthatwetouchrightnow

andthedevicesthatweusedaily.”TedSchilowitz,Futurist,FoxStudioPLelyveld@ETCenter.Org 81

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Thank You

Phil LelyveldUSC Entertainment Technology Center

PLelyveld@ETCenter.Org