20081202 dell conference

Virtualizati on: Beyond Consolidati on

Applications & Infrastructureas a Service

Ivan KristoChief Financial Officer

Dell Annual EU ConferenceLondon – UK, Dec. 02, 2008

COMPANY PROFILE

Core BusinessMessaging& mobilityCollaboration

LiveCommunication

Infrastructureas a Service

CRM 4.0

ManagedServices

Microsoft

Multi Platform

Global & Growing

GermanyHQ -BRUSSELS

Netherlands

Romania

India

Hong Kong

Australia

Sidney

BrasilPlanned early 2009

Head Quarter

Operated

Italy

Portugal

South Africa

Middle East

By end of 2009

France

Uruguay

Singapore

Spain

Canada

Speaker Profile – Ivan Kristo

• Current Functions– Network Group Europe (NGE): CFO– Digital Knowledge (NGB): Director– TALLIC: Board Director– itSMF Luxemburg: Board Director

• Background– Business & service continuity manager– Operational change, service desk & operations manager– Board director at itSMF International & itSMF Belgium – ITIL & IT Service Management trainer & consultant– Project manager

ENABLING OUR FUTURE

Infrastructure Roadmap

From small scale to scaling flexibility• 2005 – MS HMC 3.5 infrastructure [HP]

– 12 servers | 15 customers (Belgian SME’s)– 500 Gb active storage capacity

• 2007 – MS HMC 4.0 infrastructure [Dell]– 16 servers | 20 customers (international SME’s)– 1 Tb active storage capacity

• 2008 – MS HMC 4.5 [Dell]– 7 ESX servers | forecast 2009: 1.000 customers– 8,4 Tb active storage capacity

• 2010 – Multi-continent Infrastructure– Europe– Asia

From Requirements to Solution

• Step 0 – BLUEPRINT / TOPOLOGY– Services definition– Hosting & connectivity– Servers & storage– Management, support & maintenance

• Step 1 – DEFINE & INVITE– Key Selection Criteria– Functional & non-functional requirements

• Step 2 – EVALUATE & COMPARE– Server infrastructure– Storage infrastructure

Step 1 – Blueprint / Topology

• Services, servers & storage layers

FrontEnd Layer

BackEnd Layer

Hosted SharePoint

v3.0

Web-and Application

hosting

ESX01Dell PE2950III

Dual Quadcore 2,5Ghz – 32GB Ram

Hosted Exchange 2007

ESX02Dell PE2950III

Dual Quadcore 2,5Ghz – 32GB RamVirCenter01

Dell PE2950IIIDual Quadcore

2,5Ghz – 8GB RamDistributed storage

Dell EquallLogic PS5000XV16x 300GB 15k SAS

ESX03Dell PE2950III

Dual Quadcore 2,5Ghz – 32GB Ram

Distributed storageDell EquallLogic PS5000E

16x 250GB 15k SAS

OfficeCommunication

2007

CRM4.0

Central Management

HMC 4.5

Step 1 – Blueprint / Topology

• We choose VM Ware as software to virtualise, because:– It has a proven track in our business– It is mature today– It is well supported globally

• Why not Xen (at the time being)?– Less in line with our functional requirements– Far weaker proven track in our business

• Why not Microsoft’s Hyper-V?– No proven track– Requires us to pioneer => the opposite of our customers’ needs

Step 2 – Define & Invite

• Key Selection Criteria• Service availability

(customer centric)• Recovery speed• Continuity assurance

• Scalability• Spare parts• Compatibility

• High ROI• FTE reduced• Energy consumption

• Manageability• Support automation• Notification &

reporting

Availability Flexibility

CostSupport

• Stability• Capacity & performance

– Scalability– Usability (raw to effective capacity)– Throughput speed– Redundancy

• Manageability• Compatibility with hosted applications• ISCSI

• Additional softwaree.g. snapshot, replicator, back-up,

monitoring, management, reporting• Power consumption• Cooling• Quotation by 3rd parties (operations)• Official benchmark reports• Reference cases

• Specific selection criteria domains for storage

Step 2 – Define & Invite

Step 3 – Evaluate & Compare

We virtualized because ...

• Our products & services support our customers’ business growth. We are to ensure them:– High availability & continuity– Performance & scalability– Rapid recovery capability

• We are a profit company, so:– Customer satisfaction is KEY– Ratio “cost/benefit” is important to us– Value for money, today and over the next 3 years

Something on your mind...

• Speak out !

• Or else ... Let’s meet after the session

• No time? Then contact us

Network Group (HQ)CEO: Richard KloostermanE-mail: Richard.Kloosterman@NetworkGroupEurope.comMobile: +40 74 826 08 37

CTO: Johan VansimpsenE-mail: Johan.Vansimpsen@NetworkGroupEurope.comMobile: +32 473 895 677

CFO: Ivan Kristo

Network Group GermanyMD: Jean-Claude GutzeitE-mail:Jean-Claude.Gutzeit@NetworkGroupEurope.comMobile: +49 172 726 4387Network Group NetherlandsMD: Gert BosE-mail: Gert.Bos@NetworkGroupEurope.comMobile: +31 6 389 300 63

Network Group PacificMD: Eric vander StaayE-mail: Eric.vanderStaay@NetworkGroupEurope.comPhone: +61 08 9223 9301

Network Group BelgiumMD: Ivan KristoE-mail: Ivan.Kristo@NetworkGroupEurope.comMobile: +32 477 797 724

Network Group Latin & South AmericaMD: Rui MonteiroE-mail: Rui.Monteiro@NetworkGroupEurope.comPhone: +55 11 8790 5906

Network Group AsiaMD: Marc SchlagheckeE-mail: Marc.Schlaghecke@NetworkGroupEurope.comPhone: +85 2 21483423

Think future ... Virtualize now