2010 district 7070 conference - social media

Rotary & Social Media

Digital  Native?

A new kind ofHide-n-Seek

What  we’re  talking  about

• How to use social media for Rotary

• How to make a Facebook Page

• Social media etiquette

• A closer look at “the big three” of social media

Facebook Twitter LinkedIn

What’s  the  Return?

http://www.youtube.com/watch?v=ypmfs3z8esI

How can we useSocial Media for Rotary?

Looking  atRotary  International

RI has a page at rotary.org that describes how they use social media.

90,479 “Likes” of Facebook Page

51,750 Twitter Followers

599,704 YouTube Upload Views

11,623 members on LinkedIn

What  can  clubs  do?

• Get accounts!

• Create a Facebook page for your club

• Create a Page for annual events

• Use LinkedIn to connect with other Rotarians

• Use social media across channels

• Membership

• Get your members involved!

Facebook  Tips

• Have a social media plan and stick to it!

• Facebook is for your friends

• To connect outside your circle of friends, make pages or groups

• Pay attention to your audience, responses must be timely and respectful

Facebook  Pages

• Pages are perfect for your club

• Use Pages for annual events

• Easy way to engage people interested in what your club does

• Pages are public

• Pages get indexed by search engines

• Pages have insights

• Pages are easily promoted

Facebook  Social  Plugins

Places Activity  Feed Like  Box

Like  Button

Twitter  Tips

• Take advantage of @rotary7070

• Make an account and follow

• Post tweets with links

• Retweet

• Use the hash tag

Twitter  Helpers

• HootSuite

• TweetDeck

• Gist

• Built in to smart phones

LinkedIn  Tips

• Make sure your profile is accurate, up-to-date and complete

• Claim your company/club

• Add all business contacts

• Join relevant groups, participate in the conversations

• Share your knowledge openly

• Use it to recruit

LinkedIn  Widgets  

• Add follow us buttons

• Add profile badges

• Add share buttons

Wrap Up

What  About  Privacy?

• They only know what you tell them

• Be mindful of allowing apps to access your profile

• Keep your private life private

• All sites will eventually have security issues

Social  Media  Etiquette

• Have complete profiles;

• Write posts offline;

• Offer information of value;

• Look at the people who friend/connect/follow you;

• Connect with business contacts;

• Take complaints to e-mail;

• Share things you find interesting;

• Keep profiles up to date.

DO DON’T• Be friend crazy;

• Be fake or rude;

• Send frivolous requests;

• Post private information in public;

• Use l33t speak;

• Respond off-the-cuff;

• Post things you wouldn’t want your mom or your kids to see;

• Think that people aren’t listening;

• Just “aggregate” other content.

The  Future  is  MobileSocial  Media  in  Your  Hands

• Mobile apps

• Tablets

• Location based

Always  on,  always  available,  always  with  you.

• flowtown.com/blog

• touch.facebook.com (for Places)

• facebook.com/username

• facebook.com/nonprofits

• slideshare.net

Resources

Finding  Me

Rotary: darryl.patterson@eastyorkrotary.org

Work: darryl@element26.ca

Twitter: @widgetapps

Transforming your ideas into useful solutions.

tweets@eastyorkrotary.org

Thank You