2011 wilkesboro cyclocross festival economic impact

2011 WILKESBORO CYCLOCROSS FESTIVAL

ECONOMIC IMPACT REPORT TO THE WILKESBORO TOURISM DEVELOPMENT AGENCY

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SURVEY VALIDITY

•Executed December 12 to December 19

•Survey Instrument

•J. Rosie Tighe: Public Opinion

•Melissa Weddle: Rec & Tourism

•Deployed via iContact.com

•179 Valid Email Addresses

•110 Confirmed Receipts

•82 Starts

•76 Responses

•42% Response Rate

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HUGE GROWTH, REPUTATION ESTABLISHED

•231 Participants

•60% Increase

•7% above projection

•115 Friends and Family

•52% Increase

•53% above projection

•Great Impression

•91% plan to return in 2012

•60% considered it better than other races

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CONVERTING MORE STAYS, NEED TO DRAW MORE TENNESSEE PARTICIPANTS

• 22 Room/Nights

• 120% Growth

• $1,150 Spending

• Holiday Inn

• Fairfield (Elkin)

• Kerr Scott

• Sewerfest

• 10% Raced in Kingsport, TN prior day

• Only 150 participants

• Mostly Tennessee regulars

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Restaurants, Other Local Businesses Benefit from Race

• $1,790 Food Spending

• 120% Growth

• La Fortuna, Talia Espresso, 421 Chains

• $2,300 Other Spending

• Primarily Gas Stations

• $385 Event Overhead Spent Locally

• Course Materials, Volunteer Meals

• $5,625 Direct Local Impact

• 46% Growth