20110124 masterclass twitter - the hague university

Paulus VeltmanJanuary 24, 2012

@paulusveltmanhttp://paulusveltman.nl

Program (draft)

• #lift• The basics • The power of sharing• Advanced (sort of)• Real-time communication• Business communication

#lift

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I am going by car from Amsterdam to Utrecht, 3 can join

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Conversation, no customer support

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Fake account

@NS_online, one year later

Results:• Image improved• There are real people behind NS• Ideas for improved servicesFocus points:• Extend use of social media• Less NS lingo• Co-creation

Tweetups

Basics

Complete your Profile

Make it interesting

Follow and get followed

Timeline

Tweet

Reply / Mention

RetweetTwitter

Classic

Direct Message

The power of sharing

Share your expertise

Get others to help you

Use the power of Twitter

The second edition of my free Twitter guide is ready

tweetreach.com

Recommendations

Benefits

And Google?

Advanced (sort of)

search.twitter.com

topsy.com

hashtags (#)

Trending topics

twirus.com

Lists

Twitter clients [demo]

Real-time communication

News

Analysis

Business commmunication

Source: Kors van Wyngaarden – Social Media and Healthcare - Defining and Implementing Strategies

Listen (or get thrown up)

Inform

Support

Webcare

cotweet.com

Marketing

Co-create

Build a fanbase

For sale: Inholland degrees

Brand image

•धन्यवा�द

@paulusveltman http://paulusveltman.nl

Deze presentatie staat op

Twitter tools

twittercounter.com

klout.com

manageflitter.com

formulists.com