2012 pecac advertising & promotion think tank #1
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Results of the 2012 PECAC Event Data- Advertising & Promotion Efficacy- Visitor Place of ResidencePresented January 20th 2012 at the PECAC Advertising & Promotion Think Tank #1
TRANSCRIPT
PECAC Advertising & Promotion Think Tank
1. Introductions
2. Purpose and Process• To explore economies of scale among the six events
and Taste• To maximize the limited resources available for
advertising and promotion• To improve Return on Investment for dollars spent• To broaden audience reach
3. Presentation• 2011 Advertising & Promotion Activity Matrix• Results of 2011 Event Data
4. General Discussion• Lessons Learned• Relationship with Taste• Recommendations for the future
5. Specific Recommendations on Promotion
6. Specific Recommendations on Advertising
7. Where to from here?
Think Tank Agenda
Results of 2011 Advertising & Promotions Event Data
Art in the County
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