2013 smith optics august editorial coverage

Total Seen Monthly Circulation: +27,870,250

SELECT SEEN BRAND COVERAGE / CIRCULATION

1. Bassmaster.com - ChromaPop, Dover - 3,928,711

2. Popular Science - ChromaPop, Audible - 1,316,882

3. XGames.ESPN - Bobby Brown Video - 2,593,204

4. BicyclingMag.com - Approach Max - 738,000

5. BicyclingMag.com - Mastermind - 738,000

6. Eyecare Business - ChromaPop - 44,239

7. Park City Television - ChromaPop - 1,400,000

8. SnowboardMag.com - ChromaPop - 165,004

9. BikeRumor - FOREFRONT - 3,00,000

10. PinkBike - FOREFRONT - 1,847,054

11. OutsideOnline - FOREFRONT - 1,484,079

12. VitalMTB - FOREFRONT - 219,223

13. Shop Eat Surf - FOREFRONT - 459,432

14. Gear Junky - FOREFRONT - 500,000

15. Bike Radar - PivLock V2 - Unavailable

16. BikeMag - FOREFRONT - 138,397

17. TW Moto - V2 Sweat-X Blackout - 100,605

18. Kayak Fish Mag - ChromaPop - 61,060

19. Mountain Bike - FOREFRONT - 738,000

20. Mountain Bike Action - Crankworx Edit - 219,223

21. Eyecessorize - Melody, Playlist - 20,000

AUGUST 2013 BRAND EDITORIAL PRESS CONTACT:Cassie Abel | cassie@smithoptics.com | 208.727.6593

Total Seen Circulation Year to Date: +128,996,296

*TOP PITCHES OF THE MONTH

1. Active Times - PivLock Overdrive

2. Outside, Pop Sci etc Freelancer - PivLock Overdrive

3. Bicycling - PivLock Overdrive

4. BikeHugger/WIred Freelancer - FOREFRONT

5. InStyle - Serpico Slim

6. Eyecare Business - ChromaPop Dover

7. Men’s Health / Women’s Health - Overdrive, Dolen

8. MountainMagazine - Vantage w/ Aerocore

9. OnTheSnow.com - Dr. Bob I/O, Vice

10. Outdoor Gear TV - ChromaPop, Low Light Ignitor Lens

11. SELF - Virtue, V90, Audible

12. Outside Magazine - FOREFRONT

13. Outside Magzine - Audible, Vantage w/ Aerocore

14. VCPN - Lowdown

15. VCPN - Kingdom

16. WIRED - Vantage w/ Aerocore

17. Men’s Journal - ChromaPop, Techlite Low Light Ignitor

18. EpicLife Magazine - Helmet/Goggle

20. Men’s Journal - Vice, Dolen

21. Runner’s World - ChromaPop

22. National Geographic Adventure - Dover, Overdrive

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

*Please note that a pitch does not guarantee that the above mentioned product will appear in print.

FALL 2013

BOUNCE BACK STRONGER • GET FIT FOR WINTER • TRAIN FOR ALPINE ADVENTURE

G E A R E S S E N T I A L STrail RunningBiking and Jogging SafetyMuscle Recovery

37

&Master

BackpackingRock ClimbingMountain Biking

womensadventuremagazine.com

tHrive in tHe wiLd™$4.99 US $6.99 CAN V11N3

FALL 2013Display Until November 1

Q&A With The Youngest AT Thru-Hiker Ever, Why Spend On Socks, Autumn In The Adirondacks

The Road Not RiddenAfghanistan’s First Women’s Cycling Team

64 WAM • FALL | 2013

gea

r

womensadventuremagazine.com

Chill Out: Cold Weather ApparelCold Weather ApparelSnag the latest, greatest pieces—some new and some tried and true—sure to keep you cozy as days shorten, temperatures drop, and autumn colors brighten hillsides.

By Chris Kassar

Brooks Range Mountaineering Quick

Dash Hoody. The only mid-layer you’ll need for all adventures, this plush fleece top features a full coverage hood, hand warming pocket, shirttail for added warmth and a chin guard. Slim fit allows for layering without adding bulk. $149.95; brooks-range.com

Mountain Hardwear Women’s Ramesa™ V2 Convertible Pant. These comfortable, light, quick-dry hiking slacks will help you tackle even the toughest terrain. Perfect for fall’s unpredictable weather, turn these into shorts or back to pants with the flick of a zipper. The only downside: no ankle zipper means you have to remove boots or stuff pant bottoms into gaiters to convert to shorts. $75; mountainhardwear.com

Scarpa Kailash GTX. This burly boot provides ample, well-placed structure and support to keep your feet and body happy as you explore nature’s bounty. Features like a beefy Vibram sole provide traction over rocky and icy terrain while Gore-Tex® designed for outdoor excursions in changing weather, a protective toe point, and added durability make these suited for the fall season and beyond. $209; scarpa.com

Aventura Ellis. Throw on this stylish cap before heading out, and enjoy your

ride into town or a walk through the woods even more. The plush Berber fleece lining and beautiful, textured corduroy exterior keeps you warm

and looking good on the go. Sure to become a staple of your cold weather

wardrobe. $34; aventura.com

Outdoor Research Versaliner Gloves. OR has outdone themselves once again by bringing you two pairs of gloves in one compact, high-performance package. The

fleece liner keeps fingers toasty while a removable waterproof-breathable shell protects hands from wind and rain. Bonus feature: zippered pocket in the fleece glove stores the shell and/or a hand warmer if the mercury drops drastically. $49; outdoorresearch.com

Smith Approach Max. It may not be summer anymore, but your eyes still need protection from the sun and

elements. Smith’s new Approach Max glasses with three interchangeable

performance lenses provide superior optics in a low-profile frame design perfect for active ladies like you.

Custom fit thanks to an adjustable nose pad and hypoallergenic rubber on temples,

nose pad, and brow that reacts with perspiration to prevent slippage. Bonus: constructed from Smith’s Evolve technology, a 53 percent bio-based material. $159; smithoptics.com

Shape Magazine editor, Jeanine Detz1,375 Followers

Kayak Fishing Magazine9,926 Followers

Re-tweeted:FloridaFishnJournal 16,129 FollowersTroutNSalmon Journal 9,687 FollowersCrappieFish’nJournal 18,727 FollowersStrperFishnJournal 15,966 FollowersCanadianFishingNews 15,992 Followers

Hatch Magazine3,115 Followers

http://www.youtube.com/watch?v=WWGInc09VS0

To read the full story, visit: http://www.powdermag.com/stories/illumination-at-evo/

As seen on CountryWeekly.com

http://www.pinkbike.com/news/Smith-Optics-Announces-New-All-Mountain-Helmet.html

http://www.mbaction.com/Main/News/Smith-Optics-Launches-Enduro-Helmet-Line-7047.aspx

http://www.sicklines.com/2013/08/15/smith-optics-forefront-am-helmet/

http://www.bikeradar.com/mtb/news/article/smith-forefront-all-mountain-helmet-launched-37704/

http://www.vitalmtb.com/videos/member/Smith-Optics-at-Crankworx-2013,22566/iceman2058,94

For the full video, visit: http://www.mbaction.com/Main/News/Video-Smith-Optics-at-Crankworx-7074.aspx

For the full video, visit http://www.youtube.com/watch?v=oVogNzg0jao&feature=youtu.be

Bobby Brown showing off his signature helmet, the Bobby Digital Maze

To watch the full video, please visit:http://xgames.espn.go.com/video/9605498/pro-series-bobby-brown