2013 talentegg national campus recruitment excellence awards

In partnership with:

#TEawards

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#1 Canada’s most

popular job board and

online career

resource for students

and recent graduates

#TEawards

2013 TalentEgg National Campus

Recruitment Excellence Awards

• Best Campus Career Website

• Best Online Campus Campaign

• Best On-Campus Campaign

• Campus Recruiter of the Year (Individual)

• Campus Recruiting Program of the Year

New categories for 2013:

• Best Internship/Co-op Program

• Best Campus Recruitment Brochure

• Best Mobile Campus Recruitment Initiative

#TEawards

2013 TalentEgg National Campus

Recruitment Excellence Awards

Tamara Hombrebueno

Third year (‘14)

BBA

Beedie School of Business

Simon Fraser University

Tw: @tamhombre

Telly Carayannakis

Fourth year (‘13)

iBBA

Schulich School of Business

York University

Tw: @tcarayannakis

Leila Chan Currie

Second year (‘15)

HBSc

Computer Science and Statistics

University of Toronto

Web: leila.cc

#TEawards

Best Campus

Career Website

#TEawards

#TEawards

Best Campus Career Website

BEST PRACTICES: CONTENT

• 100% tailored for students and graduates

• Real info, not just marketing copy

• Answer students’ most pressing questions

– Quick win: FAQ section

• Testimonials – real students and grads

– Videos preferred, at least include images

– Don’t just provide info: tell stories!

#TEawards

Best Campus Career Website

BEST PRACTICES: EXPERIENCE

• Navigation key to good experience

– Don’t let them get lost in your website

– Easily frustrated by website errors

– Make the experience seamless

• Clean, simple design

– Be concise, quality over quantity of text

– Avoid stock photos – use your own people

– Increase font size

#TEawards

Best Campus Career Website

FINALISTS

Grant

Thornton

eHealth

Ontario Bell

#TEawards

#TEawards

“Extremely organized and neat.

The most engaging part of this

website is the layout of the

content, images, etc.

It was just fantastic navigating

through your website with ease.” –Second year student, Schulich School of

Business, York University

#TEawards

Best Campus Career Website

Bell

#TEawards

Best Online

Campus Campaign

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#TEawards

Best Online Campus Campaign

BEST PRACTICES

• Engaging and interactive

– Go beyond the banner ad

– Twitter hashtags, YouTube videos

– Quizzes, games, contests

• Use multiple platforms, not just one

• Keep visuals and messages consistent

• Graphics and slogans get attention – then

direct to career info

#TEawards

Best Online Campus Campaign

FINALISTS

Accenture MacLaren

McCann (for MasterCard Canada)

PwC

Canada

#TEawards

#TEawards

“Designing multiple online ads

was an effective way to attract

students who might ignore the

relatively dull Facebook ad, for

instance, but would find the

colourful wallpaper on TalentEgg

intriguing and eye-catching.” –Fourth year student, Western University

#TEawards

Best Online Campus Campaign

MacLaren McCann

#TEawards

Best On-Campus

Campaign

#TEawards

#TEawards

Best On-Campus Campaign

BEST PRACTICES

• On-campus + online is new standard

• Go beyond employer branding – ask for

help or help students with something

• Get students involved

– They want to meet, interact with real people

– “Old school” tactics = personal touch

– E.g., Nancy’s In The House

• Personality, fun, humour colour

#TEawards

Best On-Campus Campaign

FINALISTS

Grant

Thornton

TD

Business

Banking

PwC

Canada

#TEawards

#TEawards

“Sometimes campus campaigns

are more about the company

putting their image ‘out there,’ but

this campaign was truly about

helping people. By doing this,

they also enhanced their brand –

the best of both worlds!” –Third year student, McMaster University

#TEawards

Best On-Campus Campaign

PwC Canada

#TEawards

Best Campus

Recruitment

Brochure

#TEawards

#TEawards

Best Campus Recruitment Brochure

BEST PRACTICES

• Be vibrant, eye-catching, colourful

• Don’t include everything, that’s what your

website is for

• Get specific: customize by:

– Location, degree, job, stream, path

• Feature info about recruitment process,

not just company and jobs

• Include FAQ

#TEawards

Grant

Thornton

Best Campus Recruitment Brochure

FINALISTS

KPMG PwC

Canada

#TEawards

#TEawards

“It was packed with information

about the company, the job

positions and who they are

looking to hire. The brochure

answers all questions, making it

very easy for the recent grad to

really consider a job with [the

company].” –Fourth year, University of Guelph-Humber,

Media Studies

#TEawards

Best Campus Recruitment Brochure

Grant Thornton

#TEawards

Best Mobile Campus

Recruitment Initiative

#TEawards

#TEawards

Best Mobile Campus Recruitment Initiative

BEST PRACTICES

• Keep it simple, easy to use

• Don’t just link to your normal website

– Pet peeve (but social media is OK)

• Not just text about careers

– Engage and educate with games, quizzes

– Opportunity: more video

• Browse jobs, email to themselves

#TEawards

Vale

Best Mobile Campus Recruitment Initiative

FINALISTS

Accenture

#TEawards

#TEawards

“The layout made it easy for me

to get to where I want. I enjoyed

how you emphasized job

opportunities as the main feature

of the mobile site.

The game and quiz was also a

nice bonus to learn more about

[the company].” –Fourth year student, University of Windsor

#TEawards

Best Mobile Campus Recruitment Initiative

Accenture

#TEawards

Best Internship/

Co-op Program

#TEawards

#TEawards

Best Internship/Co-op Program

BEST PRACTICES

• Make it fun!

– Intern group work, social activities

• Mentorship – access to senior people

• Tangible learning opportunities, prof. dev.

• Rotations favoured over single dept.

• Travel (national or internat’l) attractive

• Retention – how many are hired?

#TEawards

Bayer CropScience

PwC

Canada

Best Internship/Co-op Program

FINALISTS

Just-Eat

#TEawards

#TEawards

“I really like the opportunity for

interns to experience the various

aspects of the company. The

daily, weekly and quarterly

evaluated projects maintain a

high level of communication and

opportunity for improvement.

Lastly, I love the idea of the blank

reference letter.” –Fourth year student, University of Waterloo

#TEawards

Best Internship/Co-op Program

Just-Eat

#TEawards

Campus Recruiter

of the Year

#TEawards

#TEawards

Campus Recruiter of the Year

BEST PRACTICES

• Be a real person – not an employer brand

• One-on-one interaction critical to success,

both online and in person

• Give back to students

– Tips and advice, resume critiques, mock

interviews

• See the big picture – beyond recruitment

– Getting a job is only half the battle

#TEawards

Antonio

da Luz Just-Eat

Nancy

Moulday TD Business Banking

Campus Recruiter of the Year

FINALISTS

Lisa

Kramer RBC

#TEawards

#TEawards

“Truly captures what a student

would want out of a recruiter – the

chance to be seen and heard as an

individual.” –Fourth year, Ted Rogers School of

Management, Ryerson University

“[Their] effort in giving back to the

students themselves gives an

extremely personal touch to [their]

recruitment process.” –Fourth year, Queen’s University

#TEawards

Campus Recruiter of the Year

Nancy Moulday

#TEawards

Campus Recruiting

Program of the Year

#TEawards

#TEawards

Campus Recruiting Program of the Year

BEST PRACTICES

• Tell stories of real students and grads

• No difference between on-campus and online

– Carry your themes, branding, etc., throughout

• Well-rounded campaign across many different platforms, both online and offline

• Be as excited as you want THEM to be

• Interactivity and genuine engagement

– The best campus programs are a two-way conversation

#TEawards

Grant

Thornton Accenture

Campus Recruiting Program of the Year

FINALISTS

Vale

#TEawards

#TEawards

“The company dares to be

different.” –Fourth year student, York University

“This company is doing

everything it can to separate itself

from the pack.” –Third year student, HEC Montréal

#TEawards

Campus Recruiting Program of the Year

Grant Thornton

#TEawards

Congratulations!

Best Campus Career Website

Bell

Best Online Campus Campaign

MacLaren McCann

Best On-Campus Campaign PwC Canada

Best Campus Recruitment Brochure

Grant Thornton

Best Mobile Campus Recruitment Initiative

Accenture

Best Internship/ Co-op Program

Just-Eat

Campus Recruiter of the Year

Nancy Moulday, TD Business Banking

Campus Recruiting Program of the Year

Grant Thornton