2013mecsocial
Post on 13-May-2015
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GaMPI 2013 MEC
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
How to Keep Up with Literature, Social Media and Blogs. Oh My.
#2013MECSocial
SlideShare.net/JakeAull/2013MECSocial
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
Twitter: #2013MECSocial
@JakeAull
#2013MECSocial
The Social Media Problem
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
Social Channels Map
Time Budgeting in Social Media
How to Find Industry Expert Content Online Upfront to Save Time Later
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull #2013MECSocial
#2013MECSocial
“You mean a line going up means growth?”
#2013MECSocial
“Golly Gee.”
#2013MECSocial
#2013MECSocial
9 out of 10 Statistics Online Are Wrong!
#2013MECSocial
9 out of 10 Statistics Are Wrong!*
*Including this one.
#2013MECSocial
What’s Your Best Source?
Wikipedia?
About.com?
mySpace & Facebook?
#2013MECSocial
Keyword Search via SocialMention.com
Social Groups (esp. LinkedIn)
#2013MECSocial
Blog Search via Digg.com
More Blog Search Resources
Google blog search http://www.google.com/blogsearch
Sphinn
Technorati
Also search trade pubs and forum activity
Books (yes, books!) & Recommendations Engines
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
The Problem with Books?
#2013MECSocial
The Problem with Books?
#2013MECSocial
The Problem with Books?
Out-of-date
#2013MECSocial
The Problem with Books?
Out-of-date
Generalized
#2013MECSocial
The Problem with Books?
Out-of-date
Generalized
No crowd-sourcing or collaboration
#2013MECSocial
What’s Good About Books?
Traditional publishing is still a measure of credibility; a guide to true experts who can then be followed in social
#2013MECSocial
What’s Good About Books?
Traditional publishing is still a measure of credibility; a guide to true experts who can then be followed in social
Holistic, big-picture guides
#2013MECSocial
What’s Good About Books?
Traditional publishing is still a measure of credibility; a guide to true experts who can then be followed in social
Holistic, big-picture guides
Strategic application in total process
#2013MECSocial
What’s Good About Books?
Traditional publishing is still a measure of credibility; a guide to true experts who can then be followed in social
Holistic, big-picture guides
Strategic application in total process
Not everyone needs to know “What Facebook changed this week”
#2013MECSocial
Amazon for Interests
Google Books
More Books Resources
e-books from library, Amazon, BN.com
Audio books on audible.com
Social Following & Monitoring
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
HootSuite Social Media Dashboard
#2013MECSocial
Social Following & Keyword Monitoring Lists in HootSuite
The Power of Infographics
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
Infographics
Infographics in Pinterest
Social Tagging & Bookmarking Content Sites
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
Social Bookmarking Site Delicious.com
Content Subscription Channel Reddit
Additional Bookmarking Resources
Xmarks
Google Bookmarks
Bit.ly
Content Feeds & Aggregators
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
Content Aggregator Paper.li
Paper.li
RSS Reader NetVibes.com
RSS Reader NetVibes.com
Recap
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
Recap
The Social Media Problem Too much stuff, not enough time
How to Find Industry Expert Content Online Blog search, Groups, social mentions/engagement
Books & Recommendations Engines
Social Following & Monitoring
The Power of Infographics
Social Tagging & Bookmarking Content Sites
Content Feeds & Aggregators
A Step Further
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
Company or Event Social Posting
No time to blog or post original content?
Good News!
Social media is about sharing! Everyone benefits when you share!
#2013MECSocial
Good News!
Social media is about sharing! Everyone benefits when you share!
#2013MECSocial
Re-Posting
Take the experts and content you find online
And ReTweet and share in the same aforementioned channels
Even when your company, event or brand doesn’t have its own content to post, you’re posting expert content to connect with your audience
Blogging without Blogging
Take what you read anyway
Summarize points, takeaways, likes
Blog about, or post, that with links to the source
This is great for the author, for you, for readers – everyone!
NOTE: Do not copy-and-paste their blog post! Google doesn’t like this and it confuses readers – it will hurt both of you!
Verifying Expert Authority
Amount of engagements ReTweets
LinkedIn Group Q&A SocialMention.com
Klout.com score
Expert Sources I Follow
SocialMediaToday
ReadWriteWeb
SearchEngineLand
Chris Anderson
Charlene Li
David Meerman Scott
HubSpot.com
Gartner.com
#2013MECSocial
Tools to Demo
www.HootSuite.com Social Dashboard
www.NetVibes.com RSS Reader
www.Delicious.com Social Bookmarking & Tagging
#2013MECSocial
Thank You!
Jake Aull | Zen Fires Digital Marketing 404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
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