2014 brand presentation. pioneering brand in awatere valley sauvignon blanc & pinot noir focus...

2 0 1 4 B R A N D P R E S E N TAT I O N

• Pioneering brand in Awatere Valley• Sauvignon Blanc & Pinot Noir focus• Uncompromising quality• Complex, intense wines with regional

character• Award winning• Limited production• 100% sustainably produced• Passionate, experienced winemaking

and viticulture team

OVERVIEW

• Northeast tip of the South Island• New Zealand’s largest wine producing

region• Modern commercial planting began in the

1970s• Currently has 23,600 hectares planted to

grapes

• Cool climate and long growing season• Two main valleys

• Wairau• Awatere

MARLBOROUGH, NEW ZEALAND

• First planted in 1985

• Smaller, narrower valley

• Vines planted on river terraces or gentle rolling foothills

• Cooler, drier and windier with a longer ripening period

• Greater minerality and higher acid levels

AWATERE VALLEY

OUR WINERY

Allan Croker, Viticulturist• Massey University, Palmerston North, Plant

Pathology• Spent 16 years at Corbans Wines• Joined Vavasour in 1996

Matt Duncan, Vineyard Manager• Grew up on a vineyard in northern Hawkes

Bay• Lincoln University, Canterbury, Horticultural

Management• Joined Vavasour in 2007

VITICULTURE TEAM

Stu Marfell, Chief Winemaker• Born and raised in the Awatere Valley near the original

Vavasour vineyard• Lincoln University, Canterbury, Viticulture and Oenology• Joined Vavasour in February 2003 as Assistant Winemaker• Promoted to Winemaker in 2007 & Chief Winemaker in 2012• Finalist at the 2008 & 2009 Young Winemaker of the Year

Awards

Susan Van Der Pol, Assistant Winemaker• Born and raised in Blenheim, Marlborough• Nelson Marlborough Institute of Technology,

Nelson, Viticulture and Wine Production• Joined Vavasour in 2011

WINEMAKING TEAM

• Sauvignon Blanc SRP $14.99• Limited quantities• 100% Awatere Valley• Sourced from estate vineyards• Sustainably farmed

SAUVIGNON BLANC

• Pinot Noir SRP $19.99• Limited quantities• 100% Awatere Valley• Sourced from estate vineyards• Sustainable farming

PINOT NOIR

• Sales Strategy• Share history of scores from major

publications• Emphasize long, solid track record

outside the US• Comparative taste against other

New Zealand wines at higher price points

• Distribution Focus• Hip, urban hot spots• Small-plate dining, bistros with

outdoor seating• Independent retailers with clubs

and newsletters• Specialty upscale grocery

STRATEGY & DISTRIBUTION

• Brand Presentation• Brand Brochure• Map• Fact Sheets• Brand Sell Sheet• Sustainability Sell Sheet• One-Page Interactive Sell Sheet• Wait staff/Wine Cards• Flow Shelftalkers• Blank Shelftalker Template• Staff Bios• Acclaim Fliers• Trade Newsletters• E-Letterhead• Tasting Mats & Tasting Note Sheets

SUPPORT MATERIALS