2014… it’s a big year!! this year we celebrate our 10 th year of publishing 109,000 us-based...
Post on 23-Dec-2015
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2014… It’s a big year!!This year we celebrate our 10th year of publishing
• 109,000 US-based travelers• Average age of GT reader is 46• Average HHI is $368,000 and average
net worth of $2.2 million• Average of 16 international and 16
domestic flights per year• On average 100 nights a year in hotels• 38% fly first class; 76% fly business
class 42% combine business travel with pleasure travel
• 70% travel with spouse or partner when traveling overseas
Source: MediaMark Research; American Alliance for Audited Research
Inside GT
Destinations• Destination One• Business Plus• Add On• Stateside• 9 – 5• After 5• Day Off• Kicking Back
Parties & Events
• GT Tested Awards
• GBTA • Wines on the
Wing • Globility Board
Panel• Private events
and promotions
Announced in April 2012, Global Traveler’s Globility Board consists of 20 readers who through an application and interview process have been selected to be the voice of the larger GT audience.
These discerning travelers are polled throughout the year by the Global Traveler editorial team to gauge consumers perspectives on travel related current events, technology and services.
Globility Board
www.globaltravelerusa.com
• Relaunched in January 2013
• 60,000 unique visitors per month
• Unique content posted daily including deals, news and features
eNewsletters
• Full eNewsletter redesign in August of 2014
• New reporting and reader analysis capabilities
• Weekly newsletters, eFlyer USA and eFlyer Asia sent to 30,000 double opt in subscribers
• Custom eNewsletters, Premium eDeal and On the Go, distributed to 40,000 double opt in subscribers
GT Mobile
• A digital edition of Global Traveler is available on our website and through our GT app, now available on Apple Newstand
• On average, 1000 copies of GT are downloaded every month
BIG NEWS: Announcing China GT
• Launching in January 2014, China Global Traveler will be read by 80,000 Chinese executives
• China Global Traveler has an extensive distribution in major Chinese cities including Beijing, Shanghai and Guangzhou
• China GT magazine will be pub-lished 9 times annually, and include a website and weekly eNewsletter
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