2014 rji mobile media research report 6: seniors more likely to read news on tablets, size appeals...
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The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media News Consumption Survey
Charts for Research Report 6
donald w.reynolds journalism instituterji
Donald W. Reynolds Journalism Institute CHART 6.1 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Consumed news organization content[ Using a large tablet ]
MEN
WO
MEN
18-34
67%72%
62%
35-54
64%
75%
53%
55 or Older
62%69%
55%
All Ages
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had used their large tablets to get news stories or other content provided by news organizations in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL
53%48%
58%
Donald W. Reynolds Journalism Institute CHART 6.2 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent with news organization content
Percentages of large tablet news consumers within gender and age groupsLarge tablet owners who said they had consumed news organization content on their large tablets
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
7% 32% 61%8% 27% 65%7% 30% 63%
35-54Men
WomenOverall
7% 48% 45%4 49% 47%6% 47% 47%
55 or Older
MenWomenOverall
3 44% 53%42% 58%
1 44% 55%
All Ages
MenWomenOverall
6% 42% 52%4 40% 56%
5% 41% 54%
< 5 5-20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 6.3 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Browsed or searched the Web[ Using a large tablet ]
MEN
WO
MEN
18-34 35-54 55 or Older All Ages
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had browsed or searched the Web on their large tablets in
the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL
90%95%
86%80%
88%
74%84%
90%79%80%76%
85%
Donald W. Reynolds Journalism Institute CHART 6.4 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent browsing or searching the Web
Percentages of large tablet Web users within gender and age groupsLarge tablet owners who said they had browsed or searched the Web on their large tablets were
asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
37% 63%2 23% 75%1 30% 69%
35-54Men
WomenOverall
4 48% 48%42% 58%
2 45% 53%
55 or Older
MenWomenOverall
7% 46% 46%6% 22% 72%7% 35% 58%
All Ages
MenWomenOverall
4 44% 52%2 31% 67%3 38% 59%
< 5 5-20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 6.5 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Browsed or searched the Web for news[ Using a large tablet ]
MEN
WO
MEN
18-34 35-54 55 or Older All Ages
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had browsed or searched the Web for news on their
large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL70%72% 68% 67%
73%
61%67%71%
64%64%60%69%
Donald W. Reynolds Journalism Institute CHART 6.6 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent searching the Web for news
Percentages of large tablet Web news seekers within gender and age groupsLarge tablet owners who said they had browsed or searched the Web for news on their large tablets
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
26% 51% 23%28% 19% 53%27% 35% 38%
35-54Men
WomenOverall
22% 54% 24%22% 50% 28%22% 52% 26%
55 or Older
MenWomenOverall
17% 66% 17%21% 50% 29%
19% 59% 22%
All Ages
MenWomenOverall
21% 57% 22%23% 41% 36%22% 49% 29%
Less than 5 Minutes 5–20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 6.7 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Interacted with social media[ Using a Large Tablet ]
MEN
WO
MEN
18-34
54%57%52%
35-54
50%48% 51%
55 or Older
56%56% 55%
All Ages
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had interacted with any social media networks on their
large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL62%62%63%
Donald W. Reynolds Journalism Institute CHART 6.8 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent interacting with social media
Percentages of large tablet social media users within gender and age groupsLarge tablet owners who said they had interacted with social media networks on their large tablets
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
7% 30% 63%28% 72%
3 29% 68%
35-54Men
WomenOverall
18% 49% 33%34% 66%
9% 41% 50%
55 or Older
MenWomenOverall
13% 52% 35%8% 36% 56%10% 44% 46%
All Ages
MenWomenOverall
13% 43% 44%2 33% 65%7% 38% 55%
< 5 5-20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 6.9 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Read news found within social media[ Using a large tablet ]
MEN
WO
MEN
18-34
44%41%46%
35-54
35%31%39%
55 or Older
44%41%47%
All Ages
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had read news found within any social media networks
on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL
52%53%50%
Donald W. Reynolds Journalism Institute CHART 6.10 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent reading news within social media
Percentages of social media news readers within gender and age groupsLarge tablet owners who said they had read news found within social media networks on their large tablets were asked about the amount of time they spent with this activity in a typical day.
18-34Men
WomenOverall
17% 48% 35%11% 50% 39%
14% 49% 37%
35-54Men
WomenOverall
42% 37% 21%20% 63% 17%
30% 52% 18%
55 or Older
MenWomenOverall
40% 40% 20%21% 63% 16%
29% 53% 18%
All Ages
MenWomenOverall
32% 42% 26%17% 58% 25%
24% 51% 25%
Less than 5 Minutes 5–20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 6.11 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Watched movies, TV programs or other videos[ Using a large tablet ]
MEN
WO
MEN
18-34
55%64%
48%
35-54
40%46%
35%
55 or Older
52%59%
47%
All Ages
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had accessed and watched movies, TV programs or other
videos on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL60%
55%
67%
Donald W. Reynolds Journalism Institute CHART 6.12 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent watching movies, TV or other videos
Percentages of large tablet video users within gender and age groupsLarge tablet owners who said they had accessed and watched movies, TV programs or other videos on
their large tablets were asked about the amount of time they spent with this activity in a typical day.
18-34Men
WomenOverall
16% 84%14% 86%15% 85%
35-54Men
WomenOverall
9% 34% 57%12% 27% 61%
10% 31% 59%
55 or Older
MenWomenOverall
10% 20% 70%6% 41% 53%8% 30% 62%
All Ages
MenWomenOverall
6% 24% 70%6% 25% 69%6% 25% 69%
< 5 5-20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 6.13 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Played games[ Using a large tablet ]
MEN
WO
MEN
18-34 35-54 55 or Older All Ages
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had played games on their large tablets in the week prior to
participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL
43%41% 45%40%38%
43% 43%40%46%45%48%
42%
Donald W. Reynolds Journalism Institute CHART 6.14 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent playing games
Percentages of large tablet game players within gender and age groupsLarge tablet owners who said they had played games on their large tablets were asked about the
amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
5% 30% 65%31% 69%
2 30% 67%
35-54Men
WomenOverall
17% 44% 39%7% 35% 58%11% 39% 50%
55 or Older
MenWomenOverall
28% 72%24% 76%26% 74%
All Ages
MenWomenOverall
8% 34% 57%3 31% 67%5% 32% 63%
< 5 5-20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 6.15 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Made purchases or reservations[ Using a large tablet ]
MEN
WO
MEN
18-34 35-54 55 or Older All Ages
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had made any purchases or reservations on their large tablets
and, if they had, how many in the week prior to participating in the 2014 RJI Mobile Media Survey.
OVE
R-AL
L
30%2.0
35%1.7 26%
2.4
42%3.2
40%4.3
45%2.4 33%
2.933%3.0
33%2.727%
3.4
31%3.523%
3.4
The average number of purchases or reservations made by large tablet owners who said they had
made purchases or reservations in the week prior to taking the survey are shown in white type.
Donald W. Reynolds Journalism Institute CHART 6.16 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
OV
ERA
LL
WO
MEN
Read books[ Using a large tablet ]
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had read any books on their large tablets in the week prior
to participating in the 2014 RJI Mobile Media Survey.
18-34 35-54 55 or Older All Ages
MEN
39%36%41% 39%38% 41% 41%
36%46%45%
55%
33%
Donald W. Reynolds Journalism Institute CHART 6.17 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
OV
ERA
LL
WO
MEN
MEN
Read magazine content[ Using a large tablet ]
Percentages of large tablet owners within gender and age groupsLarge tablet owners were asked if they had read any magazine content on their large tablets in the
week prior to participating in the 2014 RJI Mobile Media Survey.
18-34 35-54 55 or Older All Ages
16%17% 15%21%
27%
14% 16%18% 15%12%16%8%
The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media News Consumption Survey
The intended purpose of these annual RJI surveys is to gain insights into who uses mobile media and how their uses for news
may change over time. The research reports can be found at: www.rjionline.org/research/rji-mobile-media-project.
For more information, contact:
Roger FidlerRJI Program Director for Digital Publishing
FidlerR@RJIonline.org
donald w.reynolds journalism instituterji
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