2015 learn inbound dublin - quick wins for busy marketers

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Hit goals, be lazy with great content

Companies do RCS and forget

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

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“Campaign” Mentality Leads to This

http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/

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Great content that gets ignored breaks my heart

Campaign never ends

Go Find your old content that is still helping people & getting shared (Topsy)

Wait?!! Myold content is my highest performing content?

Build Look-a-Like Audiences

Really Advanced, fire a pixel at 50% scroll and build audience lists to remarket to when you update it.

PAID SOCIAL VS OUTREACH

Encourage Photo Theft!

Photo Library - Travel

Build a great photo library, advertise it to journalists and bloggers who have written 10x on this region in the last year.

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@hannah_bo_banna

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Copied Images for the taking

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Logo + Sponsorship -> @adammelson

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OUTCOME

Do it to a competitor!(Build a biz case for your boss/client)

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GREAT CONTENT GETS COPIED

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copyscape

When you produce content people actually want it gets copied.

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Misspelled domains -> @Allie_OBrien

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Misspelled domains

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Misspelled domains

Build a list of influencers

Use Buzzsumo get their twitter handlesFull Contact to match Twitter to Email(Gmail plugin)

Upload your email list

Takes 5 minutes, build in

Twitter – 500 audience minFacebook – 20 audience minAdwords – 1000 audience min

2 Layers1 (in my email list)2 (influencer).

Great targeting opp

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Check Buzzsumo, do they share stuff from others often

© 2015 Seer Interactive • All Rights Reserved • Page 43

Catch someone on a slow day

I’ve only spent $75.12 bux to get 57 clicks from people who work at companies with high amplification rates.

Pace is 38/mo.

I’ll do that in perpetuity.

Should I bid the minimum suggestion on Twitter? YES

More targeted = more $$$, others want to target them too

Must be better than this!!

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Bloggers worth outreaching to

Laziness is not possible without epic content.

ORGANIC IS COSTLY!

https://www.flickr.com/photos/abradyb/3604783784/

How do you feel about seriouseats.com?Would you ever go there again?Why?

© 2015 Seer Interactive • All Rights Reserved • Page 67

Does the content level you up?

If you made better steaks, might you get more compliments?

How do you feel when you get compliments?

Makes me feel better about myself, I attribute that to Setiouseats.com

Click icon to add picture

MEDIOORBITAL FRONTAL CORETEXIT’S WIKIHOW!!

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Make it