2015 uscpa personal chef conference "differentiate yourself in the local market"

Key Take Away

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What is a Local Marketing

Why is it Important To Focus Locally

Typical Scenario (Small Business + Prospect)

We Understand Your Pain.

What Google Is Looking For From Your Business Locally.

Proper Steps You Need To Do.

Tools & Services To Accelerate The Process Locally.

Our Team

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With over 20+ years of hands on digital media design, local online & offline,

reputation management, all across 4 start-ups and dozens of multi location verticals.

Our Mission & Focus

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“At Market Loyal our mission is to provide business owners a hyper-local strategy that

solidifies their online foundation by generating better local online reviews, increasing

website traffic, and attracting those searching for their products and services.”

Web Development

Local Business Listing Optimization

Reputation, Review Generation and Management

Mobile Marketing Services

Social Media Marketing & Management

Content Generation & Promotion

The Early Days

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It’s In The Blood (The Greek Corner)

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My # 1 Team

Experience

Personal Owned Digital Agency Since 2001

Worked for several Ad Agencies in NYC,

Boston, Orlando.

Google Adwords Certified since 2007

Worked with Hundreds of SMB Across US.

USPCA, NRFSP, Hire A Chef since 2013

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www. MarketLoyal.com

Local Market Area is a designated area that the

business services on a regular basis or an area that

is a defined marketing area where business owner

focuses on that is central to business success.

Depending on regions a local market can be defined

as 10-50 mile radius.

Most of the focus is on optimization of your local

listing, directories and local sites and social media.

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Population 2.27 Million People

477,133 Households

(2013 Census)

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Your Best Prospects Are Local & Searching Locally

Busy Mom’s Young Professionals

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Google Is King of Local

1. Local search visibility grows increasingly important

as “near me” searches on Google continue to rise.

2. Future customers may be looking for you at home

on their desktops, now they sre using a mobile

device on the go, including tablet.

3. Remember that Google customizes its search

results on an ongoing basis in an attempt to

enhance the search experience for each person.

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What Google Looks at To Rank Your Business

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Most Other Search Engines Get Info From Google

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Poll The Audience Time…

What Are the Initial Online Steps

That Businesses Do When they Start

Out To Get Their Businesses Online?

1. ___________________________________

2. ___________________________________

3. ___________________________________

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This is The Order Right

Logo

Starter Website

Facebook Page

Build A Newsletter

But Where Is The Local?

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Here Come The Customers Right?

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Network Locally Meeting Potential Customer

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1. “Check Out My Website”

2. “I Will Call You”

3. “Get You A Proposal”

4. “We Can Get Started ASAP”

5. “Then………”

You Get A New Prospect

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PROPOSAL……

“That is going to

take me hours”

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Sent It Out

Wait…

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Checks Out Website

Yikes Who Did That Website

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Searches On Google

See’s No Local Exposure

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Searches More Online

Looking at Other Local

Directories

NOTHING THERE EITHER

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Social Media Sites Unclaimed or Not Active

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PERSONAL CHEF

Didn’t Even Know About The Reviews

Do They Even Care

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There Are So Many Business Listings

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No Roadmap or Guidance To Help Get Things Done.

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They Come From All Angles Once Business Is Created

Working off Same List

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You Are Already A Winner… Because You Are Here

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Your Business Name – Digital Analysis Special Gift

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How To Get YOUR Digital Analysis

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Focus & Proper Sequence

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Things You Must Do

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The Local Benefits For Businesses:

• Increased website traffic

• Increased sales/revenue

• Increased search engine rankings

• More 2- way links to your website

• Greater brand recognition

• More interactions with customers

• The ability to share deals, promotions, other special events with

customers.

• More comprehensive online appearance

Design Tools

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Canva

www.Canva.com

Easily design beautiful, professional

graphics. Canva gives you all the

tools you need to design. Choose

from hundreds of professionally

designed layouts or create your own

designs from scratch.

Email Cool Tools

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Brand My Mail

www.brandmymail.com

Brand My Mail offers an easy,

suitable solution you can quickly

incorporate email templates, logos

and personalized signatures which

reflect the professionalism of your

business.

Online Training

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Grovo

www.Grovo.com

Grovo’s is a micro learning

platform that makes learning

faster and more effective. You’ll

build up knowledge with highly

engaging 60–90 second videos.

Thank You

www. MarketLoyal.com

George TsafoniasMarket Loyal Inc.

5950 Lakehurst Drive

Orlando FL 32819

877-959-1260(Office)

321-436-9518 (Direct)

George@MarketLoyal.com

www.MarketLoyal.com