2016 mobile design & ux trends
Post on 22-Jan-2018
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Mobile E-commerce
• Mobile commerce accounts for 30% of US e-commerce and
is expected to grow 300% faster than traditional e-commerce
• 9 out of 10 consumers keep their phones within reach 24/7
• About ⅔ of Americans own at least two digital devices (a
desktop, smartphone, tablet or laptop). And more than ⅓ own
all three
• 80% of people don’t leave home without their mobile device.
• 62% of people make mobile purchases at least once a month
7 Mobile Commerce Trends for 2016, mooveb.com, January 2016
Mobile E-commerce
• Mobile Web will outpace Mobile Apps, people don’t
want to download
• Physical and Online worlds will continue to
converge
• Mobile commerce transactions are expected to top
$142 billion in 2016
Expectations
• Customers expect to be engaged appropriately
• Contextual experience on different multiple devices
• Desktop experience adapted to Mobile with Responsive Web
Design (RWD)
• Consistent look and feel, identifiable call to action, fast
customer data input an speedy checkout
• Efficient and ease-of-use
• Security, trust seals and well-known badges
Trends
• Create mobile experiences that deliver exactly what customers need in
their immediate contexts
• Adapt commerce experience to Mobile with Responsive Web Design
• Mobile Experience Optimization (MEO)
• Coupons, rewards, flash sales, loyalty programs and personalized offers
• One-Finger shopping
• Growth of Mobile will force to optimize mobile checkouts
• Social proof, product reviews, testimonials and endorsements
Customer experience
• Visible and easy search function.
• Enticing offers and promotions.
• Identifiable call to-action for checkout.
• Social proof and customer reviews
• Engage users in new features.
Design and UX
• Keep things clean and legible
• Clear call-to-action
• Get as much data in one screen
• Entice customers with promotions and offers
• Quick and easy checkout process
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