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Boutique portfolio included some high loss leading boutiques Sales and profitability per store
Rome Bergdorf1
St Moritz Geneva
Gstaad Las Vegas
Harrods Porto Cervo Paris
Profitability (Net Result 2012F, %)
60
40
20
0
-20
-40
Sales (CHFm in 2012F)
35 30 25 15 20 10 5 0
Tokyo St. Barth
London
New York
Classic Boutique Shopping hot spot Seasonal Shop Flagship
1. Taking into account full cost allocation Source: de Grisogono internal data; BCG analysis
Loss leading boutiques
Channel
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