2016 place conf: beacons in action - current use cases and deployments
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BEACONS IN ACTION: CURRENT USE CASES AND DEPLOYMENTS
THOMAS WALLECEO & Co-founderthomas@unacast.comUnacast
INTRODUCTION
Unacast is the world's largest platform of beacon andproximity companies.
Proxbook is built by Unacast
PROXBOOK
The official directory of proximity solution providers
350Members
46Countries
+150Use cases
20IndustryVerticals
PROXIMITY SENSORS DEPLOYED GLOBALLY
Q2 2015
879,500
3,349,000 (+280%)
5,103,500 (+52%)
6,201,000 (+22%)
Q3 2015 Q4 2015 Q1 2016 Q2 2016
8,273,500 (+33%)
BEACON STANDARDS
90%93%
96%96%
5%
25%
38%45%
6% 7%13%
Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016
89%
49%
13%
POPULARITY OF DIFFERENT BEACON STANDARDS% of total Proxbook members supporting a beacon standard
INDUSTRY NEWS
5.0
Nearby Notifications
AndroidInstantApps
ProximityBeacon
API
2xSpeed
4xRange
800%Broadcasting
capacity
iPhone 7
iBeacon2.0?
PROXIMITY PRODUCTS AND SERVICES
Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016
Proximity Advertising Networks Online Retargeting Data MonetizationAnalytics
75%75%
60%53%
76%
34%
27%25%
23%
39%
20%
15%9%
24%
5%
1%
11%
INDUSTRY VERTICALSRetail 70%
Shopping Malls
Hotels/Tourism
Airports
Stadium/Sports
Cafe/Restaurant
Museums
Conference
Concerts/Festivals
Healthcare
Cinema/Theatre
Theme parks
Transportation
Automotive
Banking
Education
Gas/Service Stations
Logistics
Real Estate
65%
52% 54%
50% 51%
49%51%
47%
46%49%
44%46%
43%46%
37%39%
37% 39%
37% 38%
% of total Proxbook members providing services in a certain vertical
Q1 2016
Q2 2016
67%
37% 38%
34% 35%
33% 34%
33%33%
27%30%
28%29%
27%27%
51%
73%
WHO IS LEVERAGING PROXIMITY?
93% of MLB stadiums use beacons
53% of NBAarenas use beacons
75% of NFL stadiums use beacons
47% of NHLarenas use beacons
170,000 yearly attendees 80,000 yearly attendees 100,000 yearly
attendees
8 million visitors in 6 months
80,000 yearlyattendees
15,000 yearlydelegates
WHO IS LEVERAGING PROXIMITY?
#1Increase ticket sales
#2Connected all services
into one mobile app
#5$500,000 in-app
sponsorship revenue
#3App adoption 30%
(industry standard 5%)
#4Over $1 million
increased ticket sales
USE CASE ORLANDO MAGIC
#1Measure ad
effectivenessWorld
leading telecomm company
#2Beacons deployed in brand stores globally
#3Cross-environment media
tracking and attribution
#5Results
1:1Matching
#4Matching proximity
interactions to store visits
USE CASE TELECOMM
#1Open up new revenue
streams
#2Deployed beacons and provided the solution
#5What’s next?
#3Results
#4Recouped installation costs with seat upgrades alone
ROI
87%higher transaction value
for beacon specific offersUSE CASE GOLDEN
STATES WARRIORS
50%Reached
#1Monetize app content
#2Sponsor triggered
content
#3Geofences at
125 McDonald’s
#4Results
#5New revenue stream
USE CASE MCDONALD’S
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