2017 sports advertising packages - midco · intermission/period recap: (2) billboards during...
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Schedules, packages and networks are subject to change. Midco reserves the right to exclude select games from the packages that include teams in our coverage area.
2017 Sports Advertising Packages
MB24B
March Madness (30 games)TBS/TNT | MarchOne 30-second spot in each of the following games: Round of 64, Round of 32, Sweet 16 and Elite 8
NFL Draft PackageESPN/ESPN2/NFL Network | April (30) 30-second spots during the NFL Draft
Frozen Four (3 games)TBD | April One 30-second spot in each of the Semifinals and the Championship game
Stanley Cup Playoffs (28-49 games)FSN/NBC Sports/USA | April - June One 30-second spot in each of the Semifinal, Conference Final and Final Games (best of seven series)
NBA Playoffs (24-42 games)ESPN/ESPN2/TBS/TNT | April - June One 30-second spot in each of the Conference Semifinals & Conference Final games (best of seven series)
Minnesota Twins Half-Season Package (75 games)FSN | April - September One 30-second spot in every other Twins games during the season
NASCAR Package (28 races)NBC Sports | July - November One 30-second spot in 28 races: 13 Sprint & 15 Xfinity Series
PGA ChampionshipTNT | August (14) 30-second spots in the PGA Championship
MNF Countdown Package (17 programs)ESPN | August - December One 30-second spot in each MNF Countdown program
Monday Night Football Package (19 games; 17 regular and 2 preseason)ESPN | August - December One 30-second spot in each MNF Game
College Football Package (pick 40 games)ESPN/ESPN2/FSN/NBC Sports | August - December One 30-second spot in 40 college football games
MLB Playoffs (12-19 games)ESPN/TBS | September - October One 30-second spot in the American League & National League Wild Card games, two of the League Div Series (best of five series) and the American League Championship Series (best of seven series)
Thursday Night Football Package (18 games)NFL Network | September - December One 30-second spot in each TNF game
Minnesota Wild Hockey Package (approx. 70 games)FSN/NBC Sports | October - MarchOne 30-second in each Wild game of the regular season
NBA Regular Season Package (pick 40 games)ESPN/FSN/TNT | November - April One 30-second spot in 40 Regular Season basketball games
College Football Bowl Package (approx. 36 games)ESPN/ESPN2 | December - January One 30-second spot in college football bowl games - includes Semifinal Playoff games and National Championship game
THIS IS HOW WE DO SPORTS.™2016-2017 SPOT PACK AGES
SDSU: 5 games - including USD at SDSU Rivalry football game
UND: 6 games
USD: 4 games
FOOTBALL PACK AGES - (2) Spots in each home game for the team chosen.
NDSU: 25 games
SDSU: 14 games
UND: 10 games
USD: 12 games
BASKETBALL PACK AGES - (1) Spot in each home game for the team chosen.
TOURNAMENT PACK AGES - (1) spot in each game of the tournament chosen.
NCHC Quarterfinals: up to 3 quarterfinal tournament games
NSIC: 6 total games; 4 semifinal games (2 Men’s and 2 Women’s) and the Men’s and Women’s Championship games
The Summit League: 12 total games; 8 quarterfinal games (4 Men’s and 4 Women’s) and 4 Semifinal games (2 Men’s and 2 Women’s)
ORIGINAL PROGRAM PACKAGE - (20) total spots (1 spot in each episode of all programs listed below). Excludes rebroadcasts.
Benchwarmers: 10 episodes, Wednesdays at 7 PM CT beginning June 7th, 2017
Midco Motorsports: 10 episodes, Thursdays at 7 PM CT beginning June 8th, 2017
• Spots included in packages
are :30-second spots and
can be rotated
• All games included in the packages
are home games
• Away games that MidcoSN brings
back will be sold at the per game
package rate for package holders
• Spots purchased in dayparts
will air in syndicated, re-airs
and tape-delayed broadcasts
Schedule and quantity of games are subject to change.
HOCKEY PACKAGE - (1) spot in each home game.
UND: 22 games - excludes NCHC Quarterfinals
THIS IS HOW WE DO SPORTS.™
SDSU Football 5 $210 $50 $50 $260 $240 $125 $50 $50 $290 $700 $220 $180 $275 $1,370 $200 $260Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
UND Football 6 $480 $84 $60 $264 $1,236 $180 $60 $60 $72 $60 $60 $60 $90 $216 $60 $60Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
USD Football 4 $125 $70 $70 $125 $140 $75 $70 $70 $140 $200 $120 $110 $180 $840 $110 $275Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
NDSU Basketball 25$50 $50 $700 $265 $130 $100 $50 $65 $65 $65 $65 $95 $230 $65 $65
Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
SDSU Basketball 14 $110 $60 $60 $110 $110 $80 $60 $60 $225 $770 $280 $165 $215 $1,240 $180 $240Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
UND Basketball 10 $210 $50 $50 $210 $580 $100 $50 $50 $50 $50 $50 $50 $50 $100 $50 $50Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
USD Basketball 12 $90 $50 $50 $90 $160 $75 $50 $50 $145 $110 $145 $85 $170 $975 $120 $350Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
UND Hockey 22 $2,000 $775 $525 $1,900 $7,700 $1,275 $775 $400 $100 $100 $55 $55 $130 $300 $55 $55Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
NCHC Quarterfinals 3 $330 $100 $100 $220 $1,000 $250 $100 $100 $20 $20 $20 $20 $20 $35 $20 $20Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
NSIC 6 $125 $50 $50 $125 $75 $75 $50 $50 $125 $100 $50 $50 $50 $550 $50 $50Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
The Summit League 12 $385 $50 $50 $440 $310 $100 $50 $50 $350 $1,300 $570 $220 $235 $3,400 $275 $520Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
Original Programs 20 $100 $50 $50 $60 $100 $60 $50 $50 $50 $50 $50 $50 $50 $120 $50 $50Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty: Qty:
2016-2017 SPOT PACK AGE RATES
Bismarc
k
Devils Lake
Dickin
son
Fargo
Grand Fork
s
Min
ot
Thief R
iver Falls
Will
iston
Aberdeen
Brookin
gs
Mitc
hell-Huro
n
Pierre
Rapid C
ity
Sioux Falls
Wate
rtow
n
Yankton
Games/
Episodes
All rates are gross. Schedule and quantity of games are subject to change.
Business Name Co-op Yes No Date
Authorized Signature Consultant
Agreement (First Right of Renewal: 8/12/2016)
Revised October 13, 2016
$280
(1) Spot and (1) Element in each home game.
22 home games plus the NCHC Quarterfinals
(2) Spots and (2) Billboards and (1) In-Game element in every Game of the Week
(2) Spots and (2) Billboards in each home game. (1) Spot and (1) Billboard in the coaches show. Price
Price
Price
Price
UND: 40 live games (5 FB, 10 BB, 22 HKY, 3 VB), 30 UND Sports Extra episodes, 24 ND Hockey with Brad Berry episodes*
NDSU: 26 live basketball games, 16 The Bison Basketball Show episodes
SDSU: 18 live games (5 FB, 13 BB) - package includes the USD at SDSU Rivalry football game, 24 Jackrabbit Journal episodes
USD: 17 live games (4 FB, 12 BB, 1 VB), 24 Coyote Corner episodes
Augustana: 30 tape-delayed basketball games, 24 Augustana Sportscene episodes
UND: 40 live games (5 FB, 10 BB, 22 HKY, 3 VB)*
NDSU: 26 live basketball games
SDSU: 18 live games (5 FB, 13 BB) — package includes the USD at SDSU Rivalry football game
USD: 17 live games (4 FB, 12 BB, 1 VB)
Augustana: 30 tape-delayed basketball games
Penalty Clock: Placement of logo on the penalty clock and (1) spot in each hockey game
Intermission/Period Recap: (2) Billboards during intermission (1 prior/1 existing) and (1) spot in each hockey game
Pre/Post Game Interview: (2) Billboards (1 pre/1 post) and (1) spot during the interviews in each hockey game
Division II: 15 tape-delayed games
South Dakota High School: 12 tape-delayed games
North Dakota High School: 12 tape-delayed games
$50,000
$15,000
$10,000
$10,000
$3,000
$25,000
$7,500
$6,000
$6,000
$1,500
$25,000
$25,000
$25,000
$1,500
$1,250
$1,250
Business Name Co-op Yes / No Date / /
Authorized Signature Consultant
TEAM SPONSOR
ELEMENT SPONSOR
UND HOCKEY ELEMENT SPONSOR
GAME OF THE WEEK SPONSOR
THIS IS HOW WE DO SPORTS.™
*Package does not include the NCHC Quarterfinals.
RateSponsors Available
(2) Spots and (2) Billboards in each game. (1) Spot and (1) Billboard in the corresponding show. Price
The Summit League: 12 games, 36 Inside The Summit League shows
NSIC: 6 games, 30 Northern Sun Experience shows
NCHC Quarterfinals: Up to 3 games, no corresponding show
$12,500
$4,000
$4,000
TOURNAMENT SPONSOR
v
ELEMENTS TO CHOOSE FROM:Starting lineups/goalies, Play of the Game, Player of the Game, Keys
to the Game, Injury Report, 1st and 2nd Half Highlights, Halftime Stats, Players to Watch, Upcoming Schedule, Coach Comparison
Sponsor spots, billboards and elements air in the original plus 5 rebroadcasts in all 16 advertising zones.
Spots included in packages are :30-second spots and can be rotated.
Sponsors must be paid in full by end of the season.Logos should be a vector-based .eps or .ai file. If that is not available, please provide an image
no smaller than 4x6” and 300 dpi.
Rate
Rate
Rate
Rate
Sponsors Available
Sponsors Available
Sponsors Available
Sponsors Available
Schedule and quantity of games are subject to change. Last updated August 16, 2016
(2) seats in the Midco suite during the Tournament, Billboards and Spots (2 pre, 1 half, 1 post), Logo displayed throughout each pre-game, halftime and post-game
Logo and company recognition on every Midco Minute. Midco Minutes air in all live and taped events on MidcoSN and on all 24 insertable networks in all 16 zones across ND and SD.
(1) Spot and (1) Element in each game
(2) Spots and (2) Billboards in each episode
(2) Spots and (2) Billboards in event
(1) Spot and (1) Element in event
Price
Price
Price
Price
Price
Price
The Summit League: 12 games
NSIC: 6 games
NCHC Quarterfinals: Potential of 3 games
2017 Benchwarmers: 10 episodes
2017 Dakota Destinations: 10 episodes
2017 Midco Motorsports: 10 episodes
2016-2017 Midco Magazine: 12 episodes
2016-2017 Varsity Sports: 36 episodes
2016 Varsity Sports Live: 12 episodes
The Summit League: 6 pre-games, 12 halftimes, 12 post-games
NSIC: 3 pre-games, 6 halftimes, 6 post-games
Midco Minute: New weekly
Live (any event not included in a Team or Tournament sponsor)
Tape-Delayed (any event not included in the Game of the Week package)
Live (any event not included in a Team or Tournament sponsor)
Tape-Delayed (any event not included in the Game of the Week package)
$7,500
$2,000
$2,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$17,500
$5,000
$15,000
$500
$200
$350
$100
TOURNAMENT ELEMENT SPONSOR
ORIGINAL PROGRAM SPONSOR
TOURNAMENT PRE/HALF/POST SPONSOR
MIDCO MINUTE SPONSOR (12 MONTHS)
INDIVIDUAL EVENT SPONSOR
INDIVIDUAL ELEMENT SPONSOR
THIS IS HOW WE DO SPORTS.™
2017 Sports Promotional Calendar
MB24A
Schedules, packages and networks subject to change.
Q1 Q2 Q3 Q4JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
NSIC TournamentMidcoSN
NFL DraftESPN/ESPN2/NFL
PGA ChampionshipTNT
Summit LeagueTournament - MidcoSN
Frozen FourESPN/ESPN2
College Football BowlsESPN/ESPN2
March MadnessTBS/TNT College Football Bowls
ESPN/ESPN2
Winter X-GamesESPN NCHC Quarterfinals
MidcoSN
Live College HockeyMidcoSN
Minnesota Wild HockeyFSN
Live College BasketballMidcoSN
NBA Regular SeasonESPN/FSN/TNT
NBA PlayoffsESPN/ESPN2/TBS/TNT
Stanley Cup PlayoffsNBC Sports/USA
Live College HockeyMidcoSN
Minnesota Wild HockeyFSN
Minnesota TwinsFSN
NASCARNBC Sports
Original ProgramsMidcoSN
RodeosMidcoSN
MLB PlayoffsESPN/TBS
Live College BasketballMidcoSN
NBA Regular SeasonESPN/FSN/TNT
Monday Night Fooball CountdownESPN
Monday Night FootballESPN
College FootballESPN/ESPN2/FSN/MidcoSN
Thursday Night FootballNFL Network
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