2019 longview school district community...
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2019LongviewSchoolDistrictCommunitySurvey
2019LongviewSchoolDistrictCommunitySurvey
ObjectivesandMethodology
Objectives• AssessperceptionsoftheLongviewSchoolDistrict
• Determinesupportforapotentialfacilitybondmeasure
• Identifyinformationresidentsconsidermostimportantaboutthebondmeasure
• Identifywherepeoplegetinformationaboutschools
Methodology• Telephonesurveyamongdistrictresidents
• N=234,marginoferror+/- 6.4%• InterviewsconductedFebruary2019
• 55%oftheinterviewscompletedoncellphones
• Keepinmind,sometotalsdon’tequal100%duetoroundingormultipleresponses
2019LongviewSchoolDistrictCommunitySurvey
ParticipantProfile
Age Childreninschool
18to34 14% Yes,now 37%
35to44 20% Yes,past 41%
45to54 14% No,never 22%
55to64 22% Unionmembership
65+ 29% Yes 35%
Gender No 63%
Male 48% Declinedtorespond 2%
Female 52%
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Demographiccharacteristicsofpeopleinterviewed
2019LongviewSchoolDistrictCommunitySurvey
GeneralPerspectives
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2019LongviewSchoolDistrictCommunitySurvey
SourcesofInformation
The Daily News (o) 18%School employees (s) 15%Neighbors/other citizens (o) 11%Students (s) 9%District social media (s) 8%Longview School District website (s) 6%Annual report/mailed newsletters (s) 5%School newsletters (s) 5%Emailed newsletters and emails (s) 4%Radio: KLOG 100.7 FM/1490 AM (o) 4%Individual school websites (s) 1%The PTO (s) <1%School district sources (s) 53%Other sources (o) 47%
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WhatisyourmainsourceofinformationabouttheLongviewSchoolDistrict?
o=Other,s=Schooldistrict
ResidentsgetinformationabouttheLongviewSchoolDistrictfromavarietyofsources
TheDailyNews,schoolemployees,neighbors/othercitizensandstudentsarethemostpopular
Aftercombiningsimilarsources,residentsareevenlydividedaboutwheretheygetnewsaboutschools:• Schooldistrictsources (53%)• Othersources(47%)• Parentsofstudents(77%)and
residentsage18to44(76%)aremorelikelytorelyonschooldistrictsources
• Thoseage65andolder(75%)andparentsofformerstudents(64%)aremorelikelytorelyonothersources
2019LongviewSchoolDistrictCommunitySurvey
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GradingtheDistrictStudentsareoftengivengradesA,B,C,DandFailtoratethequalityoftheirperformance.Supposethepublicschoolsinyourcommunityweregradedthesameway.WhatgradewouldyougivetheLongviewSchoolDistrict?
All 48%18to44yrs 44%45to64yrs 49%65+yrs 50%Men 52%Women 44%Parentsnow 49%Parentspast 51%Parentsnever 40%
A/BGrades
48%
Gradesforthedistrict’sperformanceissimilaracrossalldemographicgroupsCFMnormallyfindsgradesamongparentsaresignificantlyhigherthanotherdemographicgroups
PercentofresidentswhogiveAorBgradesforthedistrict’soverallperformance
A/B 48%
A 6%
B 42%
C 29%
D/F 12%
Notsure 11%
2019LongviewSchoolDistrictCommunitySurvey
ComparingDistrictGrades
A/BLongview SD 48%WashingtonStatewide2017 58%OtherWashingtondistrictsClarkCo.SD2015 84%Snohomish Co.SD2016 74%KitsapCo.SD2016 74%KingCo.SD2013 72%SnohomishSD2013 72%KingCo.SD2012 71%Snohomish Co. SD 2013 62%PierceCo.SD2012 57%King Co. SD 2012 59%Longview SD 2019 48%Thurston Co. SD 2013 42%KingSD2014 38%
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GradesfortheLongviewSchoolDistrictarelowerthanthoseCFMhasfoundamongschooldistrictsinWashingtonstateduringthepastfewyears
2019LongviewSchoolDistrictCommunitySurvey
ChangingOpinions
Improved 12%Stayed the same 62%Declined 24%Not sure 1%
Laborissues(combined) 43%Teacherswentonstrike 25%Administration/teachersdon'tworktogether
9%
Unfairtreatmentofteachers 9%Theyarenothelpingthechildren 29%Poorqualityofeducation 21%Wastefulspending 13%Violenceamongyoungerstudents 5%Poorcommunication 5%Theyteachaboutpolitics 5%Attitudeofadministrativestaff 4%Incompetentteachers 4%
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Duringthepastyearorso,wouldyousayyouropinionoftheLongviewSchoolDistricthasimproved,stayedthesameordeclined?
AtleastsixintenofalldemographicgroupssayopinionsaboutthedistrictareunchangedOpinionshavedeclinedmostamongparents(30%)andresidentsage18to44(30%)
Ifdeclined(n=56):Whatistheprimaryreasonyouropinionofthedistricthasdeclinedduringthepastyearorso?
Opinionsaboutthedistrictdeclinedprimarilybecauseofrecentlaborissues
Volunteeredcomments
2019LongviewSchoolDistrictCommunitySurvey
DistrictStrengths
4%
4%
5%
6%
7%
7%
8%
29%
Community-orientedschool
Athletic/sportsprograms
Goodcommunication
Qualityeducation
Goodadministration
Qualifiedteachers
Children’swelfareapriority
Teachers
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WhatwouldyousayaretheprimarystrengthsoftheLongviewSchoolDistrict?
TeachersdominateastheprimarystrengthoftheLongviewSchoolDistrictNootherattributeswerementionedbymorethan10%
Top9Volunteeredcomments
3%orlessmentionedotherattributes
2019LongviewSchoolDistrictCommunitySurvey
ConcernsabouttheDistrict
4%
5%
6%
7%
8%
8%
8%
11%
18%
Poorcommunication
Hire/retainqualityteachers
Infrastructure/maintenance
Notconcernedaboutstudents
Classroomstoocrowded
Funding
Schoolsafety/security
Administration
Poorqualityeducation
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WhathesitationsorconcernsdoyouhaveabouttheLongviewSchoolDistrict?
Thequalityofeducationisthemostfrequentlymentionedconcernaboutthedistrict,followedbyadministration,safety/security,fundingandovercrowding
Top9Volunteeredcomments
3%orlessmentionedotherconcerns
2019LongviewSchoolDistrictCommunitySurvey
GradingSpecificActivities
A/B C D/F Notsure
Providingaqualityeducationforchildreninthiscommunity 54% 23% 16% 7%
Informingthecommunityaboutwhatishappeningintheschools
46% 26% 20% 8%
Gettingparentsandthecommunityinvolvedwitheducation
36% 26% 20% 18%
Preparingstudentsforworkorcollegeaftergraduation 35% 25% 24% 17%
Managingtheschooldistrict’smoney 24% 25% 29% 23%
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StillusingA,B,C,D,andFail,pleasetellmewhatgradeyouwouldgivetheLongviewSchoolDistrictforthefollowingactivities.
Whengradingspecificactivities,qualityeducationgetsthehighestgrades,followedbyinformingthecommunityGradesformoneymanagementarenotunusual.CFMnormallyfindslowergradesforthisactivity
2019LongviewSchoolDistrictCommunitySurvey
GradingSpecificActivities
Groupsmostimpressedwithspecificactivitiesare:
Providingaqualityeducationforchildreninthiscommunity
Parents(62%),unionmember(59%)
Informingthecommunityaboutwhatishappeningintheschools Parents (52%)
Gettingparentsandthecommunityinvolvedwitheducation
Parents (55%),age18to 44(46%)
Managingtheschooldistrict’smoney Men (32%)
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2019LongviewSchoolDistrictCommunitySurvey
PressingFacilityNeeds
Aware 45%Notaware 19%Notsure 35%
Lessthanhalfofalldemographicgroupsareawareofanyproblemswithschoolbuildingsorfacilities
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AreyouawareornotawareofanypressingneedsregardingschoolbuildingsorfacilitiesintheLongviewSchoolDistrict?
AssessingFinancingProposals
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2019LongviewSchoolDistrictCommunitySurvey
SupportforBondMeasure
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TheLongviewSchoolDistrictisconsideringanapproximate$115millionbondtomodernizeandupdateelementaryschools,improvesafetyandsecurityatallschools,expandclassroomspaceforskilllaborandtechnicalprogramsandimprovethedistrict’sstadium.Basedonthisinformation,doyoufavororopposeanapproximate$115millionbondmeasure?WAITANDASK:Wouldyousayyoustronglyfavororsomewhatfavortheproposal?
Thereissolidsupportforapotential$115millionbondmeasureMorethansixintenofalldemographicgroupsfavorthebond7%
23%
28%
42%
70%
Undecided
Oppose
Somewhatfavor
Stronglyfavor
Totalfavor
2019LongviewSchoolDistrictCommunitySurvey
SupportbyDemographicGroup
%favorAll 70%Male 67%Female 73%18to44 76%45to64 65%65+ 71%Parents, now 72%Parents, past 71%Never hadchildreninschool 65%
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Supportforthebondmeasureissimilaramongalldemographicgroups
2019LongviewSchoolDistrictCommunitySurvey
ReasonsPeopleDon’tFavorBond
6%
7%
7%
7%
7%
9%
10%
29%
37%
Theyalreadyhavethemoney
Untrustworthy
Schoolsareingoodcondition
Teachersnotreceivingpropercompensation
Don’tknowenoughabouttheissue
Needtoimprove/updateschoolfacilities
Explainfundingsourcesandhowitwillbespent
Hightaxes
Moneyshouldbespentelsewhere
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Ifopposedorundecided:Whataretheprimaryreasonsyoudon’tfavortheproposal?
Theprimaryreasonssomeresidentsdon’tfavorthepotentialbondmeasurerelatetofundingprioritiesandanti-taxsentiments
N=70Volunteeredcomments
2019LongviewSchoolDistrictCommunitySurvey
MostImportantInformation
%veryimpt
Updatingcareerandtechnicaleducationclassroomswillpreparestudentsfortheworkforceafterhighschool 79%
Fundswillbeusedtorepairleakyroofs,updateelectricalandplumbingsystems,andaddressotherfacilitymaintenanceneeds 75%
Improvementstosecuritysystemsinallschoolswillcreatesaferschoolsforstudentsandstaff 68%
Classroomsinnewandremodeledschoolswillbedesignedtosupporttheskillsthatstudentsneedforsuccessafterhighschool 68%
Replacingheatingandcoolingsystemswillmakesystemsmoreefficientandreduceoperatingandrepaircosts 63%
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FollowingissomeinformationrelatedtothefacilityoptionsbeingconsideredbytheLongviewSchoolDistrict.Foreachstatement,tellmeiftheinformationisveryimportant,somewhatimportantornotimportanttoyou,asyouconsiderthedistrict’splansandanyrelatedbondproposals.
2019LongviewSchoolDistrictCommunitySurvey
LessImportantInformation
%veryimpt
Improvementswillbemadetoallschoolsinthedistrict 53%Anewpreschoolfacilitywillservespecialneedschildrenagethreetofourthroughoutthedistrict 53%
Fundingwillenablethedistricttosignificantlyreducetheuseofportableclassroomsatelementaryschools 45%
MintValley,NorthlakeandOlympicElementaryschoolsareamongtheoldestschoolsinthedistrict.Replacingthebuildingsismorecosteffectiveinthelongtermthanremodelingtheexistingbuildings
44%
NewschoolfacilitieswillhelpaddressanticipatedincreasesinstudentenrollmentinWestLongview 44%
Ifa$115millionbondwereapproved,thetaxratefortheownerofa$200,000assessedvaluationhome,willincreaseapproximately$.92centsper$1,000assessedvalue,orabout$184peryear
43%
Fundingwillbeusedtoupdatesportsandathleticfacilities,suchasMemorialStadium,withaturffield,replacethetrack,refurbishthegrandstand,newvisitorbleachers,andotherfacilityupgrades
32%
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2019LongviewSchoolDistrictCommunitySurvey
MostImportantInformation
LongviewSchoolDistrictresidentsaremostinterestedinlearningmoreabouthowbondfundswill:
HelpstudentssucceedaftergraduationFixproblemswithschoolbuildingsImprovestudentsafetyandsecurityImproveefficiencyandreducecostsforHVACsystems
Theimportanceofinformationissimilarforalldemographicgroups
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2019LongviewSchoolDistrictCommunitySurvey
KeyFindings
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2019LongviewSchoolDistrictCommunitySurvey
KeyFindings
Thereisstrongsupportforapotential$115millionbondmeasureacrossalldemographicgroups
Overall,70%favorthemeasureAtleast65%ofeachdemographicgroupfavorsit
Residentsareparticularlyinterestedinlearningmoreabouthowfunds,ifapproved,will:
HelpstudentssucceedaftergraduationFixproblemswithschoolbuildingsImprovestudentsafetyandsecurityImproveefficiencyandreducemaintenancecostsforHVACsystems
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2019LongviewSchoolDistrictCommunitySurvey
KeyFindings
ThedistrictneedstoworkonitsreputationA/BgradesforthedistrictarelowerthanCFMhasrecentlyfoundinotherWashingtonstateschooldistrictsandinstatewidesurveysPeopleareconcernedabouttheoverallqualityofeducationandabouttheperceivedlackoffocusonstudentsTherecentlaborissuesaffectedopinionsofsomeresidents
Residentsrelyequallyonschooldistrictandtraditionalsourcesforinformationaboutthedistrict’seffortsThingstokeepinmindwhencommunicatingwithresidentsaboutlocaleducationare:
ParentsandyoungerresidentsaremorelikelytorelyondigitalmediaOlderresidentsusetraditionalmediasources
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