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John@JohnBolyard.com 206-335-6162 Marketing Automation / Websites / Search

Contact Info:

John Bolyard

John@JohnBolyard.com

206-335-6162

Twitter: @JohnBolyard

Website: JohnBolyard.com

John@JohnBolyard.com 206 335-6162 Marketing Automation / Websites / Search

An SEO expert walks into a

bar, bars, pub, tavern,

Irish pub, taverns, local

bar, dive, mini-bar, beer,

cocktail, happy hour...

For Copies of Tonight’s Materials

Please send an email to:

JohnBolyardWorkshops@gmail.comYou will get an email back immediately with a link to

tonight’s materials.

Big SEOSCORE Los Angeles

For Small Business

Good SEO hasn’t changed much.

Bad SEO has changed a lot.

Over 100 BillionSearches Per Month

Over 3.5 BillionSearches Every Day

2010KeywordsBacklinksRankings

2016MobileUser ExperienceContentBacklinksSpeedLocalSocialKeywordsRankingsAnalytics

Goals for the Workshop

Tuesday

1. What is Search

2. How Does it Work

3. How to Optimize Onsite and Offsite

Wednesday

1. How to Track Your Results with Google Analytics

2. Build an SEO Action Plan

3. Keyword Research

4. Competitor Research

1. Goals

Let’s Start with These 4 Questions

Where do we want to be. How do we get there. How do we know.

1. Google Analytics2. Google Search Console3. Twitter Analytics4. Facebook Analytics

Where are we now.<_

1. Planning!2. Onsite Optimization3. Website Architecture4. Content5. Search Strategy6. Offsite Optimization7. Local8. Social9. Video10. Backlinks

1. Competitor / Market Research

2. Keyword Research

Exercise:Competitor Research - Basic and Advanced Market Analysis

Exercise:Keyword Research

1. Goals

Where are we now.<_

2. Keyword Research

1. Goals 1. Planning!2. Onsite Optimization3. Website Architecture4. Content5. Search Strategy6. Offsite Optimization7. Local8. Social9. Video10. Backlinks

Where are we now.<_

1. Goals

Where are we now.<_

2. Keyword Research

Onsite

Content Relevance

Site/Page Optimization

WebsiteArchitecture

OffsiteSocial Mentions

DirectoriesCitations

Talking aboutthe content.

OffsiteBacklinks

Pointing to the content.

Search Engine Optimization Basics

SEARCH

John@JohnBolyard.com 206-335-6162 Marketing Automation / Websites / Search 1

How Search Works

1. Research: Competitors and Keywords.

2. Content: What is SEO optimized content and how to create it.

3. Optimization: Talk to the Search Engines in their own language.

4. Links: Links are the most important part of offsite SEO.

5. Tracking: Adjust, refine and perfect your SEO.

Top 5 Elements of SEO

How Search Works

SEARCH

1. Organic Search

2. Paid Search

3. Local Search

How Search Works

SEARCH

Three Main Kinds of Search

We will be talking about

“organic” search.

How Search Works

SEARCH

How Search Works

SEARCH%94% of business buyers and 81% of consumers research online before buying.

7%6% 4%

57% of the Traffic Goes to the Top 3 Positions

<The top 3 positions get 57% of

the traffic!_

How Search Works

SEARCH

7%6% 4%

36% of the Traffic Goes to the #1 Position

<The #1 position gets 1 / 3 of all

the traffic!

How Search Works

SEARCH

7%6% 4%

The Bottom 5 Positions Get Only 4% of the traffic.

The bottom 5 positions only get 4% of the traffic!

How Search Works

SEARCH

How Search Works

Anatomy of aSearchResult

SEARCH

1. Ongoing process / changes

2. Onsite page, website and content optimization

3. Content creation /authority and relevance

4. Link building / earned links

What SEO Is...

How Search Works

SEARCH

1. Not a stand alone process

2. Not a quick fix

3. Not a “keyword splash”

How Search Works

What SEO Is Not...

SEARCH

Google Rankings

1. Google’s Algorithm has 200+ ranking factors

2. Google ranks each page individually

3. Page Authority, Domain Authority, Keyword and Content

4. Engagement / Traffic

5. Direct correlation between content and search query

How Google Ranks Websites

SEARCH

1. Google’s Algorithm has 200+ ranking factors

2. Google ranks each page individually

3. Page Authority, Domain Authority, Keyword and Content

4. Engagement / Traffic

5. Direct correlation between content and search query

SEARCH

<_ Important!

1. Each page should be optimized individually

2. Each page should be on one topic only*

3. Pages should should have a logical keyword flow

SEARCH

Competitor Research

Search Strategy

Without Competitor research

Benchmark Your Website: Where are you now.

Competitor Research

COMPETITOR RESEARCH

Website Benchmark1. Onsite Optimization

2. Website Load Speed

3. Backlink Profile

4. Google Analytics Installed

5. Social Media

Website Benchmark6. Robots.txt

7. .htaccess

8. Sitemap

9. Google Analytics

10. Google Search Console

Competitor Research

COMPETITOR RESEARCH

SEO Benchmarks...1. Organic Traffic

2. Landing Pages Getting Organic Traffic

3. Quantity of Keywords in Top 20

4. Pageviews

5. Keyword Rankings for Focus Keywords

SEO Benchmarks...6. Average Time Spent on Site

7. How Many Indexed Pages

8. Number of Unique Linking Root Domains

9. Click Through Rate (CTR)

10. Bounce Rate

Benchmark Your Website: Where are you now.

Spying On (and Learning) From Your Competitors

Who is Your Competitor

The website in Position #1 for your keyword!

Competitor Research

COMPETITOR RESEARCH

Spying On (and Learning) From Your Competitors

Can I get that keyword?

Example:

wordpress

wordpress seo

wordpress seo los angeles

Competitor Research

COMPETITOR RESEARCH

Spying On (and Learning) From Your CompetitorsKeyword: wordpress 1,620,000,000 results

Competitor Research

COMPETITOR RESEARCH

● A Billion+ Results

● Very competitive

● Very big competitors

Spying On (and Learning) From Your CompetitorsKeyword: wordpress seo 23,000,000 results

Competitor Research

COMPETITOR RESEARCH

● Millions of results

● Very competitive

● Big competitors

Spying On (and Learning) From Your CompetitorsKeyword: wordpress seo los angeles 1,430,000 results

Competitor Research

COMPETITOR RESEARCH

● A Million+ Results

● Competitive

● Equal competitors

5 Metrics

Competitor Research

Top 5 Metrics in 5 Minutes

COMPETITOR RESEARCH

https://moz.com/researchtools/ose/

1. MozRank “MozRank represents a link

popularity score. It reflects

the importance of any given

web page on the Internet.”

Moz.com

> Domain Authority

COMPETITOR RESEARCH

https://moz.com/researchtools/ose/http://openlinkprofiler.org

2. Backlinks “MozRank represents a link

popularity score. It reflects

the importance of any given

web page on the Internet.”

Moz.com

COMPETITOR RESEARCH

site:competitor.com / time / past hour day week month

3. Indexed Pages

WebTrainingWheels.com

381 Indexed Pages (since 2009)

JohnBolyard.com

128 Indexed Pages (since 2016)

COMPETITOR RESEARCH

4. Social Media WebTrainingWheels.com

1,390 Twitter Followers

JohnBolyard.com

1,785 Twitter Followers

COMPETITOR RESEARCH

5. Citations WebTrainingWheels.com - 351 citations

"Lucy Beer" "SEO"

-site:webtrainingwheels.com

JohnBolyard.com - 233 citations

"John Bolyard" “SEO”

-site:johnbolyard.com

COMPETITOR RESEARCH

Keyword Research

Keywords that drive highly qualified visitors

to your site that convert into customers or clients!

Keyword ResearchWhat Are Keywords and Why Do They Matter

KEYWORD RESEARCH

Keyword ResearchWhat Are Good Keywords

1. Think like your visitors

2. What is the problem(s) your business solves

3. Don’t make assumptions! Do research!

4. Build topics - not keywords

KEYWORD RESEARCH

Keyword Funnel: 3 Kinds of Keywords

1. Acquire: Prospects > Need to define / solve a problem

“How to...” “What is...”

2. Engage: Leads > Looking for Solutions

“Reviews of...”

3. Buy: Sales > Ready to buy

“Near me...” “Best price...”

Keyword Research

KEYWORD RESEARCH

Keyword ResearchWhat Are Good Keywords

1. Broad Keywordsa. Like the “table of contents” of a book

2. Targeted Keywordsa. Like the “index” of a book

3. Expanding Keywords with Descriptors

4. Long Tail Keywords

5. Geo Targeted Keywords

KEYWORD RESEARCH

1. Focus Keyword: Start with Your Primary Business Products or Services

2. Create List for One Keyword Topic at a Time

3. Google Those Keywords / Phrases Using Google Options

4. Create Big! Big! List

5. Google Keyword Planner

Keyword ResearchKeyword Research Process

KEYWORD RESEARCH

1. Find the right Focus Keyword

2. Find the words and phrases your customers use instead of industry jargon.

3. Look for synonyms / Latent Semantic Indexing

4. Add qualifiers and descriptors

Keyword ResearchDevelop a List of Keywords

KEYWORD RESEARCH

Chiropractor

3-Column

WordPress Themes

Los Angeles

for Mobile

Colleges

AdSense Compatible

One Page

Keyword ResearchTargeted Keywords

KEYWORD RESEARCH

Quality Reliable

Minimal

Responsive Agile

WordPress Themes

For Blogs

For Business

Keyword ResearchExpanding Keywords

KEYWORD RESEARCH

Where can I find

Are all

What are

Should I pay for

WordPress Themes

for eCommerce free

Keyword ResearchLongtail Keywords

KEYWORD RESEARCH

Where can I find

San Francisco

Santa Monica

WordPress Themes

Los Angeles

Developer

Plugin Developer

Designer Los Angeles

Hosting Long Beach

Keyword ResearchGeo-Targeted Keywords

KEYWORD RESEARCH

Keyword ResearchKeyword Planner: Advanced Research

1. Get ideas

2. Get long tail variations

3. Multiple keywords list to get new variations

KEYWORD RESEARCH

Keyword ResearchKeyword Planner: Focus Keyword

1. Average Monthly Searches / Traffic Levels

2. Competition / Keyword Difficulty

3. Suggested Bid / Value of Conversion

https://www.google.com/adwords/get-started/

Focus Keyword: “WordPress SEO”

KEYWORD RESEARCH

Keyword ResearchKeyword Planner: Focus Keyword

https://www.google.com/adwords/get-started/

Focus Keyword: “WordPress SEO”

KEYWORD RESEARCH

1. Google Synonyms / Related Searches

2. Google Auto Suggest

3. Google Keyword Planner

4. Competitor’s Metadata

5. Headlines in Paid Search

6. Google Advanced Operators

7. Competitors Sitemaps

Keyword Research7 Way to Find Good Keywords

KEYWORD RESEARCH

Let’s Start with an Exercise

1. Google your Focus Keyword.

2. How many results in the SERPS (Search Engine Results Page) for that keyword?

3. Are you on Page #1 or anywhere in the first 5 pages?

4. Who is in Position #1, #2 AND #3?

5. Google Keyword Planner: Volume, Keyword Difficulty, Value of Conversion

Find the Keyword!

FOCUS KEYWORD RESEARCH

Let’s Start with an Exercise1. Pick a Keyword you’d like your website

to rank for.

“SEO Workshop Los Angeles”

2. Google that Keyword.

3. How many results in the SERPS?

455,000 Results

Position #4

5. Who is in Position #1?

Los Angeles SEO & AdWords Meetup

Let’s Start with an Exercise1. Pick a Keyword you’d like your website

to rank for.

“SEO Workshop Los Angeles”

2. Google that Keyword.

3. How many results in the SERPS?

455,000 Results

Position #4

5. Who is in Position #1?

Los Angeles SEO & AdWords Meetup

Let’s Start with an Exercise

Position at website launch:Position #21 - April 27, 2016

How to Drill into a KeywordKeyword: Social Media

1. Social Media Manager

2. Social Media Consultant

3. Social Media Advisor

4. Social Media Specialist

5. Social Media Expert

6. Social Media Strategist

1. Social Media Manager 835,000,000 $20.18

2. Social Media Consultant 158,000,000 $11.13

3. Social Media Advisor 162,000,000 $0.00

4. Social Media Specialist 146,000,000 $0.00

5. Social Media Expert 534,000,000 $13.84

6. Social Media Strategist 38,100,000 $4.99

How to Drill into a KeywordSpecialist vs Strategist

Onsite Optimization

1. Website Architecture / Navigation

2. Onpage Optimization

Onsite OptimizationTwo Primary Components of Onsite Optimization

ONSITE OPTIMIZATION

1. Create a Sitemap

2. Map Focused Keywords to Existing Content

3. Create Keyword Landing Pages

4. Internal Cross Linking

Website Optimization

Onsite Optimization

ONSITE OPTIMIZATION

Website Architecture / Navigation

Onsite Optimization

ONSITE OPTIMIZATION

Onsite Optimization

ONSITE OPTIMIZATION

Website Architecture / Navigation

1. Focus Keyword: “What is SEO”

2. URL https://johnbolyard.com/what-is-seo-and-why-do-you-need-it/

3. Title Tag "What is SEO and Why Do You Need It"

4. Meta Description “SEO drives over 50% of all traffic...”

5. Headings: <H1> “What is SEO and Why Do You Need It”

6. Subheads: <H2> “How Do Search Engines Work”

7. Image Alt Tags "John Bolyard What is SEO and Why Do You Need It"

8. Optimized Images

9. Keyword Density

10. Content: First Paragraph “Search Engine Optimization (SEO) is the process...”

Onpage Optimization

Onsite Optimization

ONSITE OPTIMIZATION

Offsite Optimization

Offsite OptimizationFour Primary Components of Offsite Optimization

1. Backlinks

2. Citations / Directories

3. Local

4. Social Mentions: Retweets / Shares / Likes / Pins

OFFSITE OPTIMIZATION

Offsite OptimizationBacklinks

Backlinks are votes of confidence for your website.

Backlinks are the most important offsite optimization strategy.

Offsite OptimizationCitations / Directories

Citations are mentions of your NAP (Name Address Phone)

1. Name2. Address3. Phone

JohnBolyard.com

233 citations

"John Bolyard" “SEO”

-site:johnbolyard.com

Offsite OptimizationLocal

1. Great Content with "local signals"

1. Optimize Your “Google My Business” listing

2. Backlinks to Your Website

3. Citations / Your Name, Address, Phone - NAP

4. Reviews

5. Social Media

Local Search is Really Offsite Optimization

Offsite OptimizationSocial Mentions

Likes / Retweets / Shares / Pins

Google says that social signals are not part of their algorithm.

Websites that track Google’s algorithm see indications that social signals do influence Google search rankings.

http://backlinko.com/google-ranking-factors

Backlinks

BACKLINKS

Google Backlink Penalty

Penguin Targets Spammy Links with a Penalty

1. Non-authority, not relevant sites

2. Paid Links

3. Link Directories / Blog Networks /

4. Guest Posting for Links

BACKLINKS

Google Backlink Penalty Results

BACKLINKS

1. Backlinks are “votes” for your website

2. Backlinks are hard to get

3. Backlinks establish you as an authority

Why are Backlinks Important

BACKLINKS

1. Dofollow / Nofollow Ratio - 60% to 40%

2. Anchor Text - 20% “exact match keywords” only

3. Build links within your website / cross linking

4. Build links at a “natural” pace

Rules for Quality Backlinks

BACKLINKS

1. What backlinks do you have now.

a. OpenLinkProfiler.com

b. BacklinkWatch.com

2. What is the quality of the backlinks you have.

3. How do you compare with your competitors.

4. Do you have a “spam” backlink problem.

How to Get High Quality BacklinksDo a Backlink Audit on Your Website

BACKLINKS

a. Highly relevant, high quality websites

BACKLINKS

a. OpenLinkProfiler.com

BACKLINKS

a. BacklinkWatch.com

BACKLINKS

How to Get High Quality Backlinks

BACKLINKS

Unique Root Backlinks

Look at Your Competitor’s Backlinks

How to Get High Quality Backlinks

BACKLINKS

Link Influencer Score

Look at Your Competitor’s Backlinks

1. DO NOT buy backlinks

2. DO NOT reciprocate backlinks

3. DO NOT submit to sites that are only backlink sites

4. DO NOT use automated submission services

Backlink DON’TS !!

BACKLINKS

Content

Your Purpose :^)The purpose of SEO is to allow Search Engines to understand what your content is about so you get to the top of the search results.

ContentIt All Starts with Content

CONTENT

Your Purpose :^)The purpose of SEO is to allow Search Engines to understand what your content is about so you get to the top of the search results.

Google’s Purpose ;^)Google wants to pull the newest, most relevant content to the top of the results page because that’s where the most expensive ads are.

CONTENT

Be Different!

50% of your efforts should be on content creation.

CONTENT

Be Different!

50% of your efforts should be on content creation.

CONTENT

1. Website architecture

2. Internal linking structure

3. Meta data / rich snippets / microdata

4. Page / Post content optimization

Content Structure

CONTENT

Google

1. Generates social mentions

2. Draws backlinks

3. Builds site authority / relevance

CONTENT

Google

1. Generates social mentions

2. Draws backlinks

3. Builds site authority / relevance

1. Keeps and converts visitors

CONTENT

1. Single keyword topic per page*

2. Thin Content vs Valuable Content

3. Highly relevant, very high quality content

4. Video content

5. 650+ words

6. 5%+ keyword density

ContentWhat is Good Content

CONTENT

1. High engagement

2. Low bounce rate

3. High visitor return rate

4. Longer dwell times

ContentWhat is Successful Content

CONTENT

Ideal Post Length: Between 650 and 2,200 words

4% will read more than 6 minutes

16% will read up to 6 minutes

80% will read up to 3 minutes - about 200 words/minute

Content

CONTENT

Content Length

Search Example: Managed IT Services

#1 2254 Words

#2 682 Words

#3 985 Words

Content

CONTENT

Check Your Niche

1. Visualize your Posting Schedule

2. Include marketing / amplification

3. Planning

4. Execution

ContentCreate an Editorial Calendar

CONTENT

1. DO NOT stuff keywords

3. DO NOT have duplicate content

7. DO NOT try to trick Google

ContentKeyword and Content Don’ts!

CONTENT

Content

1. Each piece of content you create needs to be amplified

across social media x5.

2. Create content with the intention of multiplying

Example: Create blog postTwitter, Facebook, Comments, Linkedin, Slideshare, Instagram, Press Release, Pinterest, Snapchat, Vimeo, YouTube

Amplification

Content

1. Each piece of content you create needs to be

amplified across social media x5.

Amplification

CONTENT

1. Each piece of content you create needs to be amplified

across social media x5.

ContentAmplification

CONTENT

1. DO NOT stuff keywords

3. DO NOT have duplicate content

7. DO NOT try to trick Google

ContentKeyword and Content DON’TS!

CONTENT

Mobile First

1. “Mobile Friendly” (responsive)compliance

is now a major search ranking factor.

2. This will only affect mobile rankings (for now)

3. Google’s Mobile Friendly Testerhttps://www.google.com/webmasters/tools/mobile-friendly/

MobileGoogle Mobilegeddon Algorithm Update

MOBILE

Non-responsive websites just become smaller versions of themselves.

Responsive websites “respond” to the width of the device.

Mobile

MOBILE

Example of Mobile Year over Year Growth

SCORE 2016 Consumer Client 2016

Mobile

MOBILE

Local Search

LOCAL SEARCH

1. Google favors local businesses

with local addresses

2. Local search is about creating

backlinks and listings in local

directories

Optimize for Local Search

Local Search is Really Offsite Optimization

1. Great Content with "local signals"

2. Optimize Your “Google My Business” listing

3. Backlinks to Your Website

4. Citations / Your Name, Address, Phone (NAP)

5. Reviews

6. Social Media

Local SearchOptimize for Local Search

LOCAL SEARCH

A Word on Building Citations

1. NAP: Name Address Phone - Exactly the Same!

2. Use ONLY websites indexed by Google

3. DMOZ listing

4. Use keywords in title, description, content

5. Submit manually

6. Change the descriptions a bit ... no duplicate content

7. Keep track and update periodically

Local SearchOptimize for Local Search

LOCAL SEARCH

Social Media

Social MediaShares / Likes / Tweets / Pins

Google is looking for ways to gauge how your visitors

engage with you.

Optimize your social media

with the same keywords.

SOCIAL MEDIA

Social MediaShares / Likes / Tweets / Pins

Rules for Social Media

1. Be fully engaged or don’t use social media

2. Only do social media if your customers do

3. There is to more social media than Facebook

SOCIAL MEDIA

Conversion

How your visitors use your website.

You must create

site architecture and

great content that

achieves these goals.

1. High engagement

2. Low bounce rate

3. High visitor return rate

4. Longer dwell times

Conversion Optimization

CONVERSION

Search Strategy

1. What is it that you want to accomplish?

2. How are you performing now?

3. What specific benchmarks would you like to achieve?

Creating a Search Strategy

SEARCH STRATEGY

Goals and Objectives

1. Who are you trying to reach?

2. What are their pain points?

3. What is the “Path to Purchase” for your customer?

SEARCH STRATEGY

Audience Segments

1. Who are your competitors?

2. What are they doing with SEO?

3. Can you compete directly against them?

4. Are they too big?

SEARCH STRATEGY

Evaluating Competitors

1. Keyword Research

2. SEO Review / Audit

3. Backlink Review / Audit

4. Content and Conversion Review / Audit

5. Business Goals and Performance Review

SEARCH STRATEGY

Tactics

Select Keywords Based On:

1. Traffic levels

2. Competition level

3. Stage of the marketing funnel

4. Value of conversion

SEARCH STRATEGY

Tactics

SEO Audit: Look for...

1. Your website structure

2. Crawling or site speed

3. Responsive site (Mobilegeddon)

4. Penalties

5. Current positions in search

SEARCH STRATEGY

Tactics

Backlink Audit

SEARCH STRATEGY

Tactics

Content and Conversion Audit

1. What content do you have now.

2. How does your content compare to competitors.

3. What do your analytics say about the quality of your content.

SEARCH STRATEGY

Tactics

Business Goals and Performance Assessment

1. What specific goals do you want to accomplish.

2. How are you going to evaluate how successful you are.

SEARCH STRATEGY

Tactics

Measure Success

How to Measure Your Success

Google Analytics

Google Search Console

TRACKING

How to Measure Your SuccessGoogle Analytics

Three Basic Google Analytics Metrics:

1. Audience: Who are your visitors

2. Acquisition: How did they find you

3. Behavior: What did they do when they got there

TRACKING

Google Analytics

Important Audience Analytics:

1. Geo-location

2. New vs Returning

3. Frequency & Recency

4. Engagement

5. Mobile

6. User Flow

TRACKING

Google Analytics

Important Acquisition Analytics:

1. Organic Search

2. Direct

3. Referral

4. Social

5. Queries

6. Landing Pages

7. Social

TRACKING

Google Analytics

Important Behavior Analytics:

1. Behavior Flow

2. All Pages

3. Landing Pages

4. Exit Pages

5. Site Speed

6. Speed Suggestions

TRACKING

Search

6. Clicks7. Impressions8. CTR9. Position

Search Analytics:

1. Queries2. Pages3. Countries4. Devices5. Search Type

TRACKING

Other Resources:

1. Google My Business2. PageSpeed Insight

TRACKING

Increase in

4 metrics:

1. Sessions

2. Users

3. Pageviews,

4. % New Sessions

When SEO Works

March 2015 March 2016

TRACKING

When SEO Works

Takeaways!

Takeaways

1. Research: Competitors and Keywords.

2. Content: What is SEO friendly content?

3. Optimization: Talk to the Search Engines in their own language.

4. Links: Links are the most important part of SEO.

5. Tracking: Adjust, refine and perfect your SEO.

Create a Plan - Set Goals

Track Your Plan - Adjust. Refine. Improve.

Class Exercise5 Metrics

Handout:Page 1 and 2

Class ExerciseFind Your Focus Keyword

Handout:Page 3

Class ExerciseFind Your Competitor’s BacklinksHandout:Page 1

5 Easy Ways to Improve Site Performance

Our 10 Minute Website Checkup

1. Check your site for crawl errors - https://www.google.com/webmasters/

2. Test your site for load time - http://tools.pingdom.com/fpt/

3. Scan your site for malware - https://sitecheck.sucuri.net/

4. Installed Google Analytics -

https://www.google.com/analytics/sign_up.html

5. Check for broken links - https://validator.w3.org/checklink

Our 10 Minute Website Checkup5 Easy Ways to Improve Site Performance

Keyword Scrapers

1. http://www.ubersuggest.org

2. http://soovle.com/

3. http://tools.seobook.com/general/keyword-information/

4. http://www.zuula.com/

5. http://www.keywordbuzz.net/

Search Tools

Top 10 SEO Mistakes

1. Choosing the Wrong Keywords

2. Not Designing Website Architecture

3. Creating Content That’s Not About

Your Keywords

4. Publishing Non-Original Content

5. Skipping Title Tags & Meta

Descriptions

6. Missing Quality Links

7. Going Crazy with Internal Cross Links

8. Website is not Fast or Mobile-Friendly

9. No Engagement in Your Influencer

Community

10. Not Utilizing Analytics

Top SEO Mistakes

Contact Info:

John Bolyard

John@JohnBolyard.com

206-335-6162

Twitter: @JohnBolyard

Website: JohnBolyard.com

206-335-6162 john@johnbolyard.com contact info: john ... · john@johnbolyard.com 206-335-6162...

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