21st century salute - keeping donors connected to you and your cause

21st Century Salute: KEEPING DONORS

CONNECTED TO YOU AND YOUR CAUSE

Katie WilsonRegional VP

National Partnerships & AlliancesBidPal, Inc.

• 750+ Chambers of Commerce and Trade

Associations

• Established in 1996

• SaaS Company (Software as a Service)

• Based in Indianapolis, Indiana

• 55 Employees

• 94% Customer Retention Rate

Welcome

Katie WilsonRegional VP

National Partnerships & AlliancesBidPal, Inc.

Your Host

Col. Benjamin FarrellBidPal Brand Ambassador

Fundraising ConsultantProfessional Auctioneer

Keynote Speaker &Author

21st Century Salute

Today’s Topics

• Techniques to increase giving activity• Share ideas for mobile campaigns• Learn to grow social media & increase

engagement• How to make the most of your fundraising

software

99%of text messages are opened, compared to 14% of emails.

90% within 3 minutes

The World is Going Mobile171.5 Millionpeople in U.S. own a smartphone

86%of mobile internet time is

spent in mobile apps

Per month, Americans spend more time on their mobile phones than their computers:

27 hours34

hoursVS.

58%of donors prefer to

receive non profit news via text or Push

Notification65%

of social media usage happens on a mobile phone

84%of millennials have given

online

97%of US adults have a mobile phone. 71% have a Smartphone

SOCIAL MULTIPLIERSOCIAL MEDIA

Eva Turner has:

1,125 Facebook friends

930 Twitter followers

595 LinkedIn connections

Her reach is 2,650 people.

NOW, IMAGINE EVERYONE ELSE’S…

Increase Mobile Giving

• Integrated software solution is key• Make it easy for your client base to connect• Ability to share information via text and push

notifications• Integrate your message via social media• Orchestrate year round giving• Offer multiple channels

Need an image to introduce online

fundraising

HOST ONLINE FUNDRAISING

Customizable websites Online registration and ticketing Sell raffle tickets online Online donation campaigns Increase sponsorship sales and

advertisement opportunities Online auctions and merchandise sales

Custom site options are unlimited: online auction, Gala, golf, walk, runs.

Host a Live Event

Custom Websites

Host a Live Event

Create a fun and competitive atmosphere! Utilize and promote via a custom website Guests register and purchase tickets online Sell online sponsorships Open the bidding early Easy to use mobile interface Integrated payments, happy guests Instantaneous auction reporting

Raise more funds

Match Items3X on average the # of bids per item

Host a Live Event

Launch Text2Give

64% increase in 2014 over prior year.Non-Profits raised nearly $46 million!

Personal opportunity to communicate with members/donors

Year-round fundraising Supporters can pledge and pay for

any donation amount in seconds Member engagement, Run, Walk,

Ride, Special Appeals

Direct Giving Opportunity

Host a Live Event

Mobile App Possibilities…

Host a Live Event

Reach your members/donors

with the convenience of a

Mobile App.

Guest receiptingPush notificationsMobile donations

Volunteer opportunities

Upcoming events

Why Mobile

According to the Pew Research Center.90% of American adults own a cellphone64% own a smartphone42% own a tablet computer

“Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world”

BIDPAL MOBILE APP

Now available in Apple App Store and Google Playstore

Log in with Facebook or Google account

Track charitable giving year-round Donate directly to an Organization

BidPal Software + App

You will:• Promote your

Organization• Gain new membership• Share success stories• Sell Advertisements• Fundraise for your cause

or a cause you support

Because:• Millennials surpass Gen

Xers as the largest generation in U.S. labor force

• Text messaging is the most widely-used smartphone feature!

• Donors, members, and supporters are all online.

• Make it easy to connect.

BIDPAL IS…

MOBILE SOFTWARE PAYMENTS

1. SET UPOur clients useour software tocustomize theirwebsite, manage theirevents and trackdonations.

2. EARLY STARTAdvertise the event, sell tickets, promote sponsorships, and offer mobile app download.

3. UPON ARRIVALSeamlessly capture guest info, swipe credit cards for express checkout, and download the mobile app for best experience.

4. DURING THE EVENTMobile bidding lets lets guests bid, donate, and purchase fromanywhere at any time.

5. CLOSE OUTInstantaneous checkout, emailed receipts and robust post-event analytics.

Member Mixer or Event

CONSTITUENT ENGAGEMENT

Track Giving Activity

Find Nearby Events

Shop & Bid for a Cause

Search Volunteer

Opportunities

Discover Organizations &

Donate

Get Others Involved

Get Tax Reminders

ORGANIZATION ENGAGEMENT

27

Raise More Money

Easy to Use, End-to-End

Solution

Adds Fun & Excitement

Cloud-based System

Available 24/7

Raise Money Year-Round

Record Keeping &

Metrics

Affordable Software

SOCIAL MULTIPLIERSOCIAL MEDIA

Eva Turner has:

1,125 Facebook friends

930 Twitter followers

595 LinkedIn connections

Her reach is 2,650 people.

NOW, IMAGINE EVERYONE ELSE’S…

1. According to Fast Company, 93% of marketers use social media to promote their business.

2. Interest Targeting on Facebook - New Feature allows you to get your information into the Newsfeeds of specific segments of your donor-base.

3. Ask questions to promote on-line conversations

Social Media Strategy

Be careful not to have too many cooks in the kitchen

1. How many vendors are you using? 2. How often are you updating your content and sites? 3. Plan for year round activity and opportunities…

New site for each seasonCountdown to tax-day

Countdown to end of the yearGiving Tuesday

4. Analyze your data, use reports to see what areas are generating the most and build there.

Let’s not expect more, by doing the same.

Focused Fundraising

EVENTSSOFTWARE SERVICESMOBILE SOCIAL

Technology for Good888-729-0399

Katie WilsonRegional VP

National Partnerships & AlliancesBidPal, Inc.

WebLink International, Inc.3905 West Vincennes Road, Suite 210 Indianapolis, IN 46268

P 317-872-3909 x1261-877-231-4970 F 317-872-3929

weblinkinternational.commarketing@weblinkinternational.com

Thank you

Questions, Comments?