25+ growth hacks for medical enterpreneurs
Post on 12-Apr-2017
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What is a Growth Hacker?What my parents think I do What my friends think I do What my clients think I do
What I think I do What I actually doWhat society thinks I do
2 level of Growth HackingGrowth Hacks
Tricks how to win & hold usersBuild a GH environment- Agile teams- User-centric- data driven- no limits
Growth Hacker
Growth Manager
First “official” Growth Hack...1996
“Get your free hotmail account.”
Trust matters - show reviews
Genuine testimonials
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.medexo.com
Size matters....
- “We have more than 300 old women only in Berlin, we are taking care of.”
- “Our caregivers are certified and have at least more than 10 years experience…”
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.nextcare.de/
Artificial Shortage / Usage
Start the AB-testing engine
+34% with testimonials
Source: http://whichtestwon.com
Be value driven not feature driven
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.vitameter.org/
Be king of your conversion rate
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.medikeep.eu/
Never forget taking your pills!
Shorten your customer lifecycle
Very warm welcome
“Sent from my iPhone”
Clean up your email list
Gain traffic via Q&A sites / forums
Start writing a blog / free content
Don´t call it “Newsletter”“Join like 5000+ other experts before”
Exit Intend Popups
Send Trigger NotificationsFind emotional moments (good/bad)
“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”
Launch before you´re done
“Congrats,you´re an early bird.Make your reservation right now and help us improving...
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.serona.co
Easiness beats pricing...
Pricing is psycho stuffFocus on the package in the middle
- Put a “recommended” or “popular” tag on it- Make an extra expensive package
Build best FAQs- increase conversions- for SEO
Recycle content- on slideshare- as guest postings- in your newsletter- ...
Never get tired….- nicht müde werden- maratho0n
Follow me on Twitter @lennarz
Never miss a Growth Hack:www.growthhackerlove.com
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