3 1st july kahani mein twist s em i simc

Sonali Brahma

Kahani mein twist1st July 2010

No plain vanilla please

Jack n Jill went up the hill To fetch a pail of waterThey filled the pailRan down the hillIt all was a smooth sail

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Movies with a twist

• Don (Sequel with SRK)• Raavan (Bad man wins)• Bhootnath• Baazigar• Krrish

Bad man good person Good man with a Jekyll and Hyde Duplicates Cop is the villain Magic

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Insight

• All human beings are on the prowl for a story• We die for some variety in our lives• Once we find that we are happy• Media, Advertising, Movies, Story writers play upto this

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Warm up # 1

• Remake Don (with SRK)• What could Raavan have been• How can you make saas-bahu serial different?

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The moment has arrived.

AHAaaaaaaaaaa

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The AHA moment = Eureka

• Eureka in Greek means “I found it!”• It means finding a solution to a challenging problem• A solution that says ‘This is it. A solution I have been looking

for all along.”

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Tips to get the AHA moment

• An unexpected twist• An unexpected association• Catchy phrasing• A play on words• Analogy and metaphor• Familiar and strange

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An unexpected twist

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An unexpected association

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A play on words

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An analogy/metaphor

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Catchy phrasing

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Familiar and strange

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More tips to get the AHA moment

• Turn it upside down• Stretch it• Shrink it• Change its colour• Make it bigger• Smaller• Round• Put it into words• Put it into music

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Warm up# 2 : Change this into a different product

Rules…Keep its main promise the same…You may add just one element to it. …Make 5 unusual but ‘feasible’ products out of each image

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Last but not the least…

• Recreate the wonderbra ad• Think of an Absolut ad for FIFA • Think of an alternate Amul ad for FIFA

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copycaat@gmail.com

Sonali BrahmaCreative Consultant

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Happy thinking!