3 challenges - content and demand marketing platform for...

more complex than ever before.

So what works?

to generate high-quality leads for their sales team.

B2B marketers face constant pressure

The vast number of lead gen tactics havemade this challenge

marketing professionals were surveyed.Here are some of the highlights.

68%

600+

of B2B marketers considerquality leads the top priority

BUT

59% find this as the biggest challenge

The top five most effective tactics in generating high-quality leads include:

EmailSEOWebinars

lead generationpriorities

68%55%41%

59%

42%37%

Increase lead quality

Improve ability to measure and analyze marketing impact

Generatinghigh-quality leads

Converting leadsinto customers

Delivering effectivelead nurturing

programs

Increase lead volume

3TOP

lead generationchallenges3

TOP

Lead generationInsights from today’s B2B marketers

Presented by BrightTALKTM

Webinars

the B2B Lead Generation Trends Reportand gain more insights.Download

and the top 5 very effective tactics for lead generation are:

B2B marketershave spoken

Presented by BrightTALKTM