3. kedar britannia buyer expectations · key players • britannia, ... • biscuits & cookies...

Cashew Processing: Safe food in sustainable business

Brief Information about Biscuits & Cookies Segment In India

Biscuits & Cookies is the largest segment in Bakery Industry

India is 3rd largest manufacturer of biscuits in world after China & USA

• Biscuit & cookies segment in India is growing at CAGR of 10% for last 3 years & is currently valued at Rs 145 Bn

Market Size currently valued at Rs. 145 Bn

• Industry is expected to grow at CAGR of 10%~12% till FY 2019• Estimated worth of industry will be approx 240 Bn by FY 2019

&

Growth

• Drivers :-• Increased disposable income, changing lifestyle, increased consumption of

processed & packaged food• Challenges :

Drivers

&• Challenges :-

• Increased tax incidences & rising input costs Challenges

• Glucose segment (~25%)has the highest share in the industry • Compared to other industry products the penetration of biscuits & cookies in urban

& rural area is quite high (94% & 83% respectively)• East & North India have highest consumption of biscuits & cookies in the country.

Industry Segmentation

• 75% of the market is currently organized • Britannia, Parle & ITC constitute 66% of market shareKey Players

Biscuit and cookies industry is being given an industry attractiveness rating as 6.7%.

• Cookies are perceived to be a value for money and fall under two categories ( V l ki & P i ki )( Value cookies & Premium cookies)

• Cookies majorly use nuts like cashews, Almonds, Pistachios, walnuts

• Chocochips & raisins are also being used widely in cookies

• More value add through fillings inside the Cookies

Nuts are SAFE…. Is the processing of Nuts SAFE?????

Cashew Grades widely used in Biscuit & Cookies industry

Cashew SWP Cashew LWP

W 320 being used in local bakeries & Namkeens

Critical issues usually faced

Larvae due to inadequate qfumigation of cashew

Foreign Body Contaminants lemon seeds, Daal seeds, stones, etc.

Critical foreign bodies like plastic pieces, threads of tying ropes

Cashew bits with very high FFA (Acidity)

Customer Feedback & Stance of FSSAI

Whitish Cashews

Sweet cashews

Crunchy

I should be able to use cashews directly in my

d hCashew

byte should

Cashew should be seen on biscuit I likey

CashewsClean cashews

doughbyte should be felt in mouth

I like cashews!

Stance of FSSAIStance of FSSAI :-

• Biscuits & cookies provided to customers should be with absolutely ZERO Foreign Body Contamination• Cashew bits at the time of usage should not cross acidity value of 1.5%• Cashews & in turn cookies should be safe for consumption.

How cashew as food can be made SAFE

CASHEW FUMIGATIONCASHEW FUMIGATION• Complete Fumigation cycle of 7 days needs to be strictly followed• Only allowed fumigants like ALP should be used.

ROASTING OF CASHEW BITS• Cashew bits need to be roasted at desired temperature• This will kill eggs present inside cashew and in turn avoid larvae formationgg p

DESTONERS & ASPIRATORS• Destoners will help in removal of stones• Aspirators will help in removal of light particles like Hair, threads etc.

COLOUR SORTEX & LASER SORTEX• Colour sortex will help in removal of off coloured cashews & Foreign Body contaminants• Only clean cashews will be taken out and will be provided for further processing

OPERATOR TRAINING & EDUCATION• Operators & Supervisors need to be educated about the hazards of foreign body contaminants • They should be trained in the above mentioned processes and should be asked to follow strictly

Indian consumer is highly At the same time he is Hence we need to provide price sensitive highly quality conscious a high quality product at

least cost

Onus of providing the safe affordable cashews to Indian Consumers lilies on

YOU!!!YOU!!!