3 phases of b2b digital marketing

3 Phases of Digital Marketing

Let’s talk Digital Marketing

Let’s start off with digital marketing!!

Ok… But, is your business ready for it?

Of course! I have a website. And...and social media presence. That’s a start. But it

doesn’t mean you’re ready.

What Are Your Options?So, how do you want to approach this?

❖Option 1: Do you want to spend money on ads to keep the traffic to your website up, so you get a good number of leads?

❖Option 2: Do you want people to come to your website, and truly understand the value you deliver and then proceed to buy from you?

Let’s Take a Closer Look

Option 1

❖ Flush with funds.❖ Not too bothered about

what’s happening on the website.

❖ Run the ads.❖ Get me leads!

Option 2

❖ It’s a long haul.❖ Coaxing your website to

reveal it’s potential.❖ It’s so much effort.❖ Why would I do it?

You chose Option 1, right?

Think Again

“A majority of the leads that convert into deals for us are those that come organically from the

website.”

So says the CEO of a company that has benefited from consistent and continuous digital marketing efforts.

The 3 Phases of Digital Marketing

Digital Marketing is not simply about generating leads. The organization also has to be ready to handle them appropriately.

As the company grows, it goes through various phases of digital marketing:

❖Kickstarter❖Accelerator❖Jetsetter

Kickstarter

The baby steps:❖ Useful and relevant content for your target

audience.❖ On page SEO in line with your business

objectives.❖ Good UX for your audience.

It could take a few months to get this in place.

You could run ads in the meantime. But it’s not advisable to get extravagant.

Accelerator

Getting the hang of it:❖Run ads❖Start posting social updates❖Take a look at the analytics

Create a content calendar and post content that helps your audience solve specific challenges.

You can automate certain tasks and get a better insight into the metrics.

Jetsetter

The well oiled machine:❖ Regular content creation and repurposing.❖ SEO and social media is on point.❖ Optimal conversion of quality leads.

You have the structure in place and ready to handle more leads from the website.

You can seriously consider moving to a marketing automation platform.

In conclusionDepending on the phase you are in, you have to focus on different activities to see the results you eventually want.

You can explore the phases in greater detail once you downloadThe 3 Phases of Digital Marketing eBook

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