3 ways to diversify your online fundraising in 2014

3 ways to diversify your online fundraising in 2014

Perry Allison – VP of Marketing, BiddingForGood

Dan Fonseca – Inbound Marketing Coordinator, FirstGiving

First, a little about our presenters…

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Perry Allison• VP of Marketing at BiddingForGood• Sings in a professional a cappella group, Custom Blend• Raises chickens

Dan Fonseca• Inbound Marketing Coordinator at FirstGiving• Currently perfecting his own unique home fries recipe• Walks to work everyday, even during polar vortexes

What to expect during this webinar

The Presentation

1. Quick introductions

2. Why diversify?

3. Online auctions

4. Mobile bidding at fundraising events

5. Peer-to-peer fundraising

6. Questions

7. Happy Goodbyes

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Why diversify in 2014?

• Reach more supporters• Tap different pool of $$• Be more efficient and effective in your

efforts• Supporters respond to “new and different”• Less ‘risk’ – more eggs in more baskets

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Who Is BiddingForGood?

The leader in fundraising auctions for organizations of every size and shape.

• Founded in 2003

• Over 20,000 auctions run

• 5 Million + visits to our website each year

• Raised over $200 million and counting…

• 400,000+ community of cause-minded shoppers

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Where do auctions fit in the fundraising landscape?

• Peer-to-peer fundraising• Direct appeals• Capital Campaigns• Events• Auctions• The internet and social media

have changed the rules for all of these tactics

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1. Online Auctions

Auctions tap a different pool of $$

• Supporters have a budget that they tap to give charitable donations

• Auctions tap household discretionary spending: - Sports tickets - Theater tickets - Restaurant certificates - Travel: all come out of a household budget…

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It’s all about…

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Traditional Silent Auctions = Crowds

Traditional Silent Auctions = Party Distractions

Traditional Silent Auctions = Awkward Endings

The Anytime, Anywhere Auction

A fundraising auction that allows bidders to bid on any device from anywhere.

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• Online• At school events• At galas • At golf tournaments• In stadiums

It’s Easier than You Think to Build Your Auction Online

A template-based system enables you to have an auction homepage up in under an hour.

• Branding look & feel

• Social media sharing

• Sponsor logos & links

• Featured items & more

• Sell tickets

• Accept Cash Donations

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Building your auction catalog is the first step…

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You Can Fund Any Need

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Get the Word out… Build a Promotion Plan

More visibility for your auction…

Utilize social sharing tools to let your fans and followers know about your fundraiser.

Promote your event page as well as specific items on social networks

Send emails to your community promoting your fundraiser

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Social Media Amplification

Promoted posts on Facebook reach more people.

Case Study #1- Broadway Cares

There’s No Business Like Show Business

Case Study #2- San Francisco Day School

Big Online, Small Live Auction at Event

Smartphones are Replacing Bid Sheets

Streamlined registration & checkout

When you power your silent auction with mobile bidding, our platform collects and stores all bids and bidder information, alleviating several silent auction woes.

What takes the place of clipboards?Any smartphone or tablet, cellphones, laptops

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2. Mobile Bidding

The First Giving Society of Fabulous People requests the pleasure of your company at

THE ARTRAGEOUS GALAJanuary 23th, 2014

The Fairmont Newport Beach

4500 MacArthur BlvdNewport Beach, CA 92660

Cocktails at 6:00 PMDinner at 7:30 PM

Buy your tickets and register to bid in our auctionat www.biddingforgood.com/FabGala

Mobile Auctions Begin with an Invitation

And a Visit to the Event Homepage

Guests Buy Tickets and Browse Your Auction

The Night of the Event

They come for the party

They arrive ready to bid. No need to fight the crowd or worry about getting outbid.

Leaderboard engages attendees

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• Leaderboard engages attendees and shows auction progress in real time

A Better Bidder Experience

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Before the event • Register to bid• View catalog online

After the event

• Payments processed• Go home happy!

During the event

• Receive outbid alerts• Bid competitively without

interrupting the party• Bid Extension

Opened their auction to more bidders…Raised over 20% of their $$ from outside of the gala attendees

Case Study #1- Larry King Foundation

Case Study #2- Aspen Education Foundation

Raised $150k+ in their auctionsSold $100K of tickets on their event page

Total Raise- Over $400K! Wow.

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3. Peer-to-peer Fundraising

Why should you care about peer-to-peer fundraising?

1. Peer-to-peer fundraising bypasses the credibility gap

2. Peer-to-peer fundraising expands your donor list

3. Fundraisers have more long term value than donors

4. Fundraisers are your cause ambassadors and nonprofit (brand) advocates

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Planning for peer-to-peer fundraising success

Not every nonprofit is destined for peer-to-peer fundraising glory. For some, it’s simply not a fit.

There are a few foundational requirements an organization must have in order to take full advantage of its network’s network.

They are…

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Peer-to-peer foundational requirements

1. A strong supporter base

2. A peer-to-peer fundraising worthy event

3. Information to arm the fundraisers with

4. The right peer-to-peer fundraising platform1. A pay-the-fee option

2. Embeddable widgets

3. Donate to a team

4. Integration with the tools you use

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Case Study: Comfort Zone Camp

• Comfort Zone Camp supporters-turned-fundraisers raise over $521,000 for children coping with the death of a parent.

• Comfort Zone Camp has empowered over 1,040 supporters to become fundraisers.

• The average Comfort Zone Camp fundraiser brings in $498.

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Wrapping it all up!

1. Diversify your fundraising! – Don’t put all your eggs into one basket.

2. Online Auctions tap a different pool of money – discretionary spending

3. Live mobile bidding alleviates several silent auction woes.

4. Peer-to-peer fundraising empowers supporters to become life long fundraisers.

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Be a part of our communities

Facebook: facebook.com/firstgiving

Twitter: @firstgiving

Blog: info.firstgiving.com/blog

Facebook: facebook.com/bidding4good

Twitter: @biddingforgood

Blog: goodness.biddingforgood.com

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Interested in learning more?

FirstGiving

Contact our Online Fundraising Consultants• Email: sales@firstgiving.com• Telephone: 617 542 0010 x 4

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BiddingForGood

Contact our sales team • Email: sales@biddingforgood.com• Telephone: 866-621-0330

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Questions?

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Thanks!

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