30 mins at school
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w w w.saskatchewaninmoti on.ca
Inspire
www.saskatchewaninmot ion.ca
•Public awareness campaign
•Knowledge exchange
•Recognition and celebration
•Leadership engagement
•Advocacy
Inspire
Public Awareness Campaign
www.saskatchewaninmot ion.ca
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2005
Parent Report(Fast Survey)CanPlay (CFLRI)
Perception vs. Reality
Public Awareness Campaign
www.saskatchewaninmot ion.ca
Methods:
• Media (television, radio, newspaper)
• Ambient (posters, washroom ads, billboards, promotions)
• Social media (online ads, YouTube, flash mobs)
Public Awareness Campaign
www.saskatchewaninmot ion.ca
Check out the TV Commercial
www.saskatchewaninmot ion.ca
Check out the Flash Mob
www.saskatchewaninmot ion.ca
Brand Recognition
www.saskatchewaninmot ion.ca
92% of Saskatchewan adults recognize the importance of physical activity for health
Public Awareness Campaign
www.saskatchewaninmot ion.ca
GovernmentTargets
Other Strategies
Knowledge Exchange
www.saskatchewaninmot ion.ca
Recognition & Celebration
www.saskatchewaninmot ion.ca
Leadership Engagement
• Strategic Development
Council
• Task force committees
• Action teams
• Youth
• Individual action
www.saskatchewaninmot ion.ca
Advocacy
Advocacy is ACTION!
It’s speaking out to support a cause, policy or an idea that you believe in.
It’s an agent for change.
www.saskatchewaninmotion.ca
w w w.saskatchewaninmoti on.ca
For more information on Saskatchewan in motion please contact:
phone: 1.866.888.3648email: info@saskinmotion.ca
Check out the Saskatchewan in motion Slideshare account to view more presentations like this one.
Don’t forget social media...
http://www.slideshare.net/Saskinmotion
Twitter: http://twitter.com/inmotionsk @inmotionsask
Saskatchewan in motion on facebook and youtube
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