301 introducing expanded subscriptions in itunes connect ... · labs in-app purchase /...

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Distribution #WWDC16

Session 301

Introducing Expanded Subscriptions in iTunes Connect

Daniel Miao Engineering Manager, iTunes Connect

What is an In-App Purchase?

What is an In-App Purchase?

Digital content or service bought within app

What is an In-App Purchase?

Digital content or service bought within appApp offering before purchasing add-ons

What is an In-App Purchase?

Digital content or service bought within appApp offering before purchasing add-onsSubscription services

In-App Purchase Types

ConsumableNon-consumableNon-renewable subscriptionsAuto-renewable subscriptionsFree subscriptions

In-App Purchase Types

ConsumableNon-consumableNon-renewable subscriptionsAuto-renewable subscriptionsFree subscriptions (Fall 2016)

ConsumablePurchase once per use

ConsumablePurchase once per use

Non-ConsumablePurchase once and use indefinitely

Non-ConsumablePurchase once and use indefinitely

Non-Renewable SubscriptionPurchased and available for a limited time

Non-Renewable SubscriptionPurchased and available for a limited time

Auto-Renewable SubscriptionAutomatically renews at regular intervals

Auto-Renewable SubscriptionAutomatically renews at regular intervals

Auto-Renewable Subscriptions

Proceeds

70%All Subscribers

ProceedsLess Than One Year

70% 85%Proceeds

One Year or More

CategoriesTodaySubscriptions

Limited

CategoriesAllFall 2016Subscriptions

Subscription Management

Subscription Management

Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration

Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration

Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration

Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration

Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration

Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration

Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration

Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration

Subscription Management

Subscription ManagementOne active subscription per group

Subscription ManagementOne active subscription per groupSwitching within group will not affect proceeds

Subscription ManagementOne active subscription per groupSwitching within group will not affect proceedsUpgrades go into effect immediately

Subscription ManagementOne active subscription per groupSwitching within group will not affect proceedsUpgrades go into effect immediatelyDowngrades go into effect on renewal date

Subscription Groups

Subscription Groups

Subscription 1 month 1 year

Duration

1 weekService 1

Subscription level

TodayFall 2016

Subscription Groups NEW

Platinum

Subscription level Duration

1 month 1 yearService

2

3

Gold Service

Silver Service

1 month 1 year

1 month 1 year

1

TodayFall 2016

Demo

Jennifer MakowerEngineer, iTunes Connect

Territory Pricing

NEW

Territory Pricing

World Tier 2

World Tier 2

Australia (AUD) $2.99

Austria (EUR) €1,99

Bulgaria (EUR) €1,99

Canada (CAD) $1.79

China (CNY)  ¥12.00

Hong Kong (HKD) $15.00

India (INR) Rs120

Ireland (EUR)  €1,99

Territory Pricing

Territory Pricing

Sweden (SEK) 20,00 kr

NEW

Sweden (SEK) 20,00 kr

Australia (AUD) $2.99

Austria (EUR) €1,99

Bulgaria (EUR) €1,99

Canada (CAD) $1.79

China (CNY)  ¥12.00

Hong Kong (HKD) $15.00

India (INR) Rs120

Ireland (EUR)  €1,99

Territory Pricing

Austria €1,99

NEW

(EUR)

Sweden (SEK) 20,00 kr

Australia (AUD) $2.99

Austria (EUR) €1,99

Bulgaria (EUR) €1,99

Canada (CAD) $1.79

China (CNY)  ¥12.00

Hong Kong (HKD) $15.00

India (INR) Rs120

Ireland (EUR)  €1,99

Territory Pricing

Austria €1,99 

NEW

(EUR)

€2,99 

Sweden (SEK) 20,00 kr

Australia (AUD) $2.99

Austria (EUR) €1,99

Bulgaria (EUR) €1,99

Canada (CAD) $1.79

China (CNY)  ¥12.00

Hong Kong (HKD) $15.00

India (INR) Rs120

Ireland (EUR)  €1,99

Territory Pricing

Austria €1,99 

NEW

(EUR)

€2,99 

Sweden (SEK) 20,00 kr

Australia (AUD) $2.99

Austria (EUR) €1,99

Bulgaria (EUR) €1,99

Canada (CAD) $1.79

China (CNY)  ¥12.00

Hong Kong (HKD) $15.00

India (INR) Rs120

Ireland (EUR)  €1,99

Territory Pricing

Austria

NEW

(EUR) €2,99 

€1,99 

Sweden (SEK) 20,00 kr

Australia (AUD) $2.99

Austria (EUR) €1,99

Bulgaria (EUR) €1,99

Canada (CAD) $1.79

China (CNY)  ¥12.00

Hong Kong (HKD) $15.00

India (INR) Rs120

Ireland (EUR)  €1,99

Territory Pricing

Austria

NEW

(EUR) €2,99 

€1,99 

Territory Pricing

Sweden (SEK) 20,00 kr

Australia (AUD) $2.99

Austria (EUR) €2,99

Bulgaria (EUR) €1,99

Canada (CAD) $1.79

China (CNY)  ¥12.00

Hong Kong (HKD) $15.00

India (INR) Rs120

Ireland (EUR)  €1,99

NEW

Austria (EUR) €2,99 

Territory Pricing

1,99 €

Sweden (SEK) 20,00 kr

Australia (AUD) $5.99

Austria (EUR) €2,99

Bulgaria (EUR) €1,99

Canada (CAD) $5.25

China (CNY)  ¥12.00

Hong Kong (HKD) $30.00

India (INR) Rs120

Ireland (EUR)  €1,99

NEW

Customer Retention

Customer Retention

Push notifications

Push notificationsEnhanced emails

Customer Retention

Customer Retention

Push notificationsEnhanced emailsSimple agreement

Preserve Price

NEW

Preserve Price

¥120

¥120

NOW

EARLY ADOPTERS

Preserve Price

¥120 EARLY ADOPTERS

NOW

Preserve Price

¥120

NOW

¥240 LAUNCH

Preserve Price

EARLY ADOPTERS

¥120

NOW

¥240 LAUNCH

Preserve Price

EARLY ADOPTERS

¥120

¥240

NOW

LAUNCH

¥360

Preserve Price

EARLY ADOPTERS

¥360

¥120

¥240

EARLY ADOPTERS

NOW

Preserve Price

LAUNCH

¥360

¥120

¥240

EARLY ADOPTERS

NOW

Preserve Price

LAUNCH

launch green¥360

launch

¥120 EARLY ADOPTERS

NOW

POST LAUNCH

Preserve Price

¥240

¥360 greenLAUNCH

green

¥120

¥240

¥360

EARLY ADOPTERS

NOW

Preserve Price

LAUNCH POST LAUNCH

green

¥120

¥240

¥360

EARLY ADOPTERS

NOW

Preserve Price

LAUNCH POST LAUNCH

¥120

¥240

¥360

NOW

Preserve Price

LAUNCH POST LAUNCHEARLY ADOPTERS

¥120

¥240

¥360

NOW

Preserve Price

LAUNCH POST LAUNCHEARLY ADOPTERS

Demo

Jennifer MakowerEngineer, iTunes Connect

Summary

Summary

Increased proceeds

Summary

Increased proceedsExpanded categories

Summary

Increased proceedsExpanded categoriesUpgrades and downgrades

Summary

Increased proceedsExpanded categoriesUpgrades and downgradesTerritory pricing

Summary

Increased proceedsExpanded categoriesUpgrades and downgradesTerritory pricingImproved consent

Summary

Increased proceedsExpanded categoriesUpgrades and downgradesTerritory pricingImproved consentPreserve prices

More Information

https://developer.apple.com/wwdc16/301

Related Sessions

Using Store Kit for In-App Purchases with Swift 3 Mission Tuesday 11:00am

What’s New in iTunes Connect Presidio Friday 1:40pm

Labs

In-App Purchase / Subscriptions Lab 1 Frameworks Lab B Wednesday 9:00AM

In-App Purchase / Subscriptions Lab 2 Graphics, Games, and Media Lab A Friday 9:00AM

iTunes Connect Lab Fort Mason Wednesday 1:00PM

iTunes Connect Lab Fort Mason Thursday 3:30PM

iTunes Connect and App Analytics Lab App Store Lab B All Week 9:00 AM

Business and Marketing Lab App Store Lab E All Week 9:00 AM