33 things i know about art direction' updated 2012

Updated 2012

David Bell

The proof.

3. Be a creative sponge.

Never stop

feeding your mind.

Must reads.

www.directnewideas.com

One of the best.

www. creativity-online.com

6.Don’t polish turds.

Best to move on

as soon as you can.

7.Does it smell?

Play with

the senses.

Smell

Sight

Touch

Touch

Sound

Sound

Sound

Taste

Now subtract.

9.Work with the best. And let them do their job.

Find a great writer and hang on

to him or her for dear life.

11.Take the time to learn origami.

Personalise your

campaigns.

www.thedexterhitlist.com/i

ntro.php

Visit this site and

have a play.

The Picasso fake

‘Ascending & Descending’ - M.C. Escher 1960

‘The Treason of Images’ - Rene Magritte 1928

15.Grids are good.

The Golden Section and the theory of composition.

1505

1505

2000

2000

Today

Follow these

basic rules and you’ll

be on your way.

Same pic, just

different lines.

The classic post

card is the

cheapest form of

direct mail.

But it can still

deliver great ideas.

Coupons can still be relevant.

20. Inspiration is all around you.

Keep it safe.

21.“If it looks right.

It is right.” Mr. Robert Waters

My High School Art Teacher

Try different view.

Look at

your work in

a mirror.

22. Colour is an Art Director’s secret weapon.

desire

motion

emotion

The Economist

masthead may have

been the inspiration

for the campaign

look?

24.Have another creative outlet.

25. Watch the Webbys.

26. Avoid visual cliches.

The exception

The real deal

The exception

The exception

A good camera has

always been an important

tool for Art Directors.

28. Always have the product on your desk.

And eat the product.

29. Don’t fear white space.

Apple are the masters of

contemporary white space.

30.The best path to the latest design trends is in your hands.

Magazine design.

31. What to show Don.

1. Be on time, be enthusiastic and positive. Be yourself.

Read Don’s site and have a few solid questions to ask him.

2. Begin with a great idea, and end with

an even better one.

3. Turn good ideas, into great campaigns.

4. BE BRUTAL:

Three great ideas, always beats thirty three

average ones.

5. You’re an Art Director, so presentation and style are very important.

Portfolio Vs iBook Vs iPad? (Remember Don was a writer,

so consider your audience carefully.)

6. Show a good range of work, across multiple channels, products and brands.

7. Always adapt your book for your audience and rehearse your presentation.

8. Show at least one fully art directed campaign.

9. Talk about your creative interests outside of advertising.

10. Listen carefully to all the feedback and act on the advice that feels right for you.

32. And never forget.

‘Big ideas are your last legal means of an unfair creative advantage.’

D. Bell

33.Love your job.

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Just like the

new iPhone 5,

‘33 things I

know about Art

Direction’ was

updated 12 Sept

2012.