360i bagels with berky music edition

Post on 14-May-2015

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Every other week, Vice President of Emerging Media David Berkowitz hosts "Bagels with Berky" to talk about new startups and emerging trends in social. Last summer, I made history by being the first non-Berky to host a BWB. With the launch of Spotify, Rdio, and Turntable FM all within the same week, I decided to make my presentation about music in social.

TRANSCRIPT

BwB:Music

July 29, 2011

Spotify vs Rdio

Turntable.fm

First Google+ Hangout Concert: Daria Musk

Cloud Players (Amazon + Google)

Apps

• Shazaam• Songify• Bjork’s Biophilia• Planetary iPad app

Music streaming

Activ

e Li

sten

ing

Pass

ive

List

enin

gSolitary Social

OpportunitiesDisplay/sponsorship

Deeper Integration

Content Creation

???????

Ghostly

Video Content

groopEase

Brands in music

• Starbucks• Smirnoff with HIP Digital• Coca-Cola• Sprite

Artists and Social Media Strategy

• Lady Gaga• Rihanna trumping Lady Gaga• Eminem & Adele hitting digital platinum • Lil Wayne encouraging sharing

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