3d spaces // william martin, floored
Post on 17-Feb-2017
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What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
• Interactive 3D real estate technology startup.• Founded in July 2012 by Dave Eisenberg, Dustin
Byrne, Judy He.• Engineering + 3D services• Design tool• Leasing and marketing tool
What is Floored?3D ContentWho uses 3D?Product StackProtofitThe UserMindsetsConclusion
Engineering Product + Design ProductionSales
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
3D Modeling Services
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Tech Startup
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Revolutionize 3D content by making it more accessible to non-3D professionals through innovative content creation, distribution, and consumption.
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Product Research
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
ManualExpensive, time-consuming, requires specialized skills. Rendering engines require different geometry requirements, lighting, materials.
Automated3D scanning, still in its infancy, point cloud processing is difficult, scanners are expensive, not much you can do with just a point cloud.
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
WebGL enabled broader distribution by URL. Enables email, Twitter, etc.
Previously, Floored’s usage funnel would drop off dramatically at the “download Unity” screen.
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Creation Distribution Consumption
Luma: Our Core Technology
A real-time, physically based, near-photorealistic, WebGL rendering engine.
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Web Mobile Oculus VR®
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
3D professionalsArchitects, 3D animators, game artists, industrial designers, (non-software) engineers, aerospace engineers, etc.
Consumers of 3D contentGaming, 3D printing
Consumers of derivatives of 3D contentSpeculatively, search over 3D parameters.e.g. total apartment closet volume
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Product + Design Process
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Everything we do is characterized by the tradeoffs between engineering effort required for automation and the human effort required for production.
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Creation Distribution Consumption
Scale
Human production
Cost Upfront engineering + human production
Engineering investment
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Product + Design Process
Discovery - Describe problems and (re-)prioritizeDefinition - User stories, scenarios, use cases, etc.Design - Wireframes, mockups, specificationsEngineering - Product team responds and adjustsDone - Shake the maracas
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Protofit
A tool to enable leasing agents and brokers to lay out office space without an architect.
Such layouts are called “test fits.”
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Protofit’s Customers
Commercial office owners and their brokerage firms.Large corporate owners.Industrial owners.
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Creation Distribution Consumption
Scale
Human production (MVP)
Cost Upfront engineering + human production (V1)
Engineering investment
3D
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Creation Distribution Consumption
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Our Users
Brokers and leasing agents for commercial office owners. Could be from a brokerage firm representing such owners.
Self-described as:• “lazy”• “not tech savvy”
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Use Cases
A broker producing a test fit for marketing purposes, no specific tenant in mind.
A broker customizing test fits for specific tenants and sharing them with them.
A broker giving a live tour of a space with a tenant and tenant’s broker, customizing it on the fly.
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Mindsets
Unfortunately, we’re removed from a users’ actual experiences. We can’t control those experiences, but we can direct our design decisions to set and meet users’ expectations.
What we call design “mindsets” are familiar patterns that help describe a set of interactive expectations.
For example, “learn by doing.”
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Mindsets
Example: “Learn by doing”
Effective means of learning by leveraging the power of association:• user associates gestures with actions• by actually performing those actions• under guidance
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Mindsets
For our brokers and leasing agents, our target “mindsets” are:
1. Edit, don’t author.2. High leverage under time.3. Mimic the domain.
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Mindsets
“Edit, don’t author” means:
1. Never show an empty state.2. Generate a meaningful starting point.3. Enable small changes in an intuitive way.4. Avoid paralysis of choice.
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Mindsets
“High leverage under time” means:
1. Small moves, big effects.2. Minimal UI.
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Mindsets
“Mimic the domain” means:
1. Use terms from the domain (e.g. test fit, workstation, workbench, etc.)
2. Reduce as much as possible the number of new concepts in the conceptual model.
3. Similar interactions found in the domain.
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Direct Manipulation
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Mindsets
1. Edit, don’t author.2. High leverage.3. Mimic the domain.
These enable a multidisciplinary team to discuss interaction decisions without being too specific or design-y.
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Floored : Production + Engineering
What is Floored?3D ContentWho uses 3D?Product ProcessProtofitThe UserMindsetsConclusion
Floored : Mindset-Driven Design
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