4 business model 2015

Entrepreneurship @ NU 2015

Wai Chamornmarn

Business model

To Create the new one to obsolete the old one

Business model Concept

Business Model

Proposition

Partner

Network

Capacities

Configuration

Customer

Relationship

Distribution

Channel Customer Segment

Structure

Revenue

Streams

Success / Failure

Business Design

Which would you prefer?

Business Design “A”

$10 billion

$50 million

Business Design “B”

$8 billion

$300 million

Revenue

Profit

business design

Customer Selection

Profit Model

Strategic Control

Today Next

Unique Value Proposition

Business Design Example: Airline Industry Within a particular industry, companies may pursue very different Business Designs

United Southwest •  International & domestic; coach,

business and first-class travelers • Broad network & loyalty program

Customer Selection & Value Proposition

• Domestic travelers; coach only

•  Low-cost, no-frills w/ highly consistent customer service

•  Tiered fares based on class, flexibility

• Ancillary revenues

Value Capture/ Profit Model

• Every-day low prices • High asset utilization

• Sophisticated IT •  International Sales & Regulatory

capability

Organizational Systems • Cultural emphasis on Southwest way

• Global hub-and-spoke route system

Scope • US-only point-to-point route system

• Controlled-access airports in key geos

•  Loyal frequent fliers

Strategic Control •  Lowest costs • High frequency route coverage

Southwest Next?

•  $10BB •  $16BB Revenue

•  $4.7BB Market Cap •  $10BB

Business Model Framework

Business Model Canvas

Business architecture

BM: Impact Analysis

Environment Model

BM: Competitors Analysis

สรุป Business Model Elements

องค์ประกอบ ธุรกิจคู่แข่ง ธุรกิจของท่าน

สัดส่วนของคุณค่า Value Proposition

กลุ่มลูกค้า Customer Segments

ช่องทางการจัดจําหน่าย และข่องทางการสื่อสาร Distribution & Communication Channels

ลูกค้าสัมพันธ์ Customer relationship

การสร้างคุณค่า Value configuration

แหล่งรายได ้Revenue streams

โครงสร้างต้นทุน Cost structure

Disruptive Business model Thesis

สัดส่วนของคุณค่า Value Proposition

•  Name •  Description •  Reasoning (use, risk, effort) •  Life cycle (creation, purchase, use, renewal, transfer) •  Value level (me-too, innovation/imitation, innovation) •  Price level (attractive, market, high-end)

Value Proposition

Offering

setOf isA

Target Customers Capabilities

สิ่งที่เราเสนอให้กับลูกค้า?

Target Customers Capabilities Value Proposition Capabilities ภาพรวม

Offering 1

Target Customers Capabilities Value Proposition Capabilities

Offering 2 Offering 3 Offering 4

รายละเอียด

Value Proposition

Business Model

Financial Aspects

Customer Buying Cycles

Channel Strategy

Value Configuration

Customer Interface

Channel Strategy

Infrastructure Management

Value Configuration

Pricing Mechanisms

Pricing Strategy

Strategy Canvas

Core Offerings

Value Propositions

Value proposition and Life Cycle

Value Network

Value Shop

Capabilities

Disruptive Business model Workshop

Business Model Types

Example business models over the years

•  The open business model •  The subscription business model •  The razor and blades business model

(bait and hook) •  The pyramid scheme business model •  The

multi-level marketing business model •  The network effects business model •  The monopolistic business model •  The cutting out the middleman model •  The auction business model •  The online auction business model •  The bricks and clicks business model

•  The loyalty business models •  The Collective business models •  The

industrialization of services business model

•  The servitization of products business model

•  The low-cost carrier business model •  The online content business model •  The freemium business model •  The premium business model •  The direct sales model •  The professional open-source model •  Various distribution business models

Case: UNIQLO

Case: SKYPE

Business model : SKYPE

Case: Gillette

Case: Toyota

Case: Apple

Disruptive Business model

Entrepreneurship@TBS 2012

Business model Innovation

4 business model 2015

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