4-h volunteers final
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4-H gets Digital Exploring 4-H online and in social media
Elaine EdwardsNews Media and Marketing Coordinator
elainee@ksu.edu
Nov. 20, 2010
Why would 4-H Volunteers use Social Media?
• Provides you with tools to support a particular project
• Online offers the opportunity to keep people coming back
Engage
• Ask Questions
• Invite
• Experiment – Online celebrations– Social challenges
• Recognize (4-Hers, Leaders, Sponsors)
• Recruit
Blow your own horn
• Share stories
• Project updates
• Club news
• Tell about those who benefited
• Service projects
• Impact and Data reporting
• Thank you’s
Get others involved• Information online to
– Volunteer– Share– Find others– Advocate– Network– Join– Donate– Contact– Provide input/feedback
You can
• Be transparent
• Be responsive
• Mobilize
• Share information
• Learn from others
• Converse
WHAT MAKES SOCIAL NETWORKING WORK?
Behind every profile, tweet or tag: real people, genuine intentions, quality contentSource: social media playbook, 2009 Eloqua Corporation
74% of U.S. adults use the Internet.
Super Bowl was most watch program ever recorded in US history.
1 in 7 got online during the Super Bowl
The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
http://www.flickr.com/photos/cayusa/4339358375/
Super Bowl was most watched program ever recorded in US history.
1 in 7 got online during the Super Bowl
The Nielsen Company) nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
http://www.flickr.com/photos/cayusa/4339358375/
Adoption Curve & Phases
socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
Initial Discovery (2006-2007)Hype & Experimentation (2008-2009)Failure & Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)
In 2010 Gen Y will outnumber Baby Boomers. 96% of them have joined social networks.
flickr.com/photos/vermininc/3070779130/
93% of Americans own a cell phone
flickr.com/photos/yourdon/3554487541/
In 2009, smartphone ownership increased from 11% to 17%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
flickr.com/photos/yourdon/4236402727/
Of smartphone users, in 2009:3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/
flickr.com/photos/yourdon/3275742912/
Where to begin?Pick 1, 2, or 3.
Facebook US
Facebook 48% of Americans have a Facebook or MySpace account. (April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibraryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
Average user has 130 friends on the site.
Average user spends more than 55 minutes per day on Facebook.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
3+ billion photos uploaded to the site each month.
14+ million videos uploaded each month.
5+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
U.S. Facebook stats: Sept. 2010http://www.checkfacebook.com/
3+ million active Fan Pages.
1.5+ million local businesses have active Pages.
20+ million people become fans of Pages each day.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
"I Got My Start in 4-H!” Facebook page
YouTube
Every minute, 20 hours of video is uploaded.
51% of YouTube users go to YouTube weekly or more often.
http://www.youtube.com/t/fact_sheet
Twitter stats
Twitter is the fastest growing social network.
Now 50 million tweets per day.
blog.twitter.com/2010/02/measuring-tweets.html
www.mashable.com
emarketer.com/Article.aspx?R=1007271
Twitter statsUsers with an average of 1,000 followers tweet the most,
more than those with fewer than 100 followers, and
more than those with more than 100,000 followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf (January 2010)
Twitter stats
Average Twitter user has 27 followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
80% of all usage is on mobile devices.
flickr.com/photos/whartz/2944633673/
Blogosphere
346 million – people read blogs (comScore March 2008)
900,000 - average number of blog posts in a 24 hour period
77% - active Internet users read blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
Prince William County, Virginia
WHAT ARE THE RULES OF ENGAGEMENT?
To Do’s! --Listen
-- Be Authentic
-- Be Consistent
-- Be Gracious
-- Disclose
But…-- Do Not Share Confidential Info
– Be Careful of Criticism
– Don’t Spread Rumors
– Don’t Reveal Personal Information
– Don’t Misrepresent Yourself
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Some slides from a work at www.slideshare.net/aafromaa
by Anne Mims Adrian
Adapted for Kansas State University by
Elaine Edwards (elainee@ksu.edu)
http://www.slideshare.net/elainecarol
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