4 keys to winning emerging markets

4 KEYS TO WINNING

EMERGING MARKETS

It’s a passé to talk about emerging markets’

importance

Key #1: JUST IN TIME

Timing of the market entry into the emerging market is critical. Maturity of the market & legal

environment needs to be investigated.

Key #2: PERFECT PARTNERS IN CRIMEEstablishing strategic partnership critical to leverage

local market knowledge and infrastructure

Key #3: LEVERAGE GLOBALITY

Localize, but ensure optimal usage of global brands to build preference and influence

Key #4: LISTEN TO LOCALS

Engage in active Social Listening for your local audience and be nimble to unforeseen reactions. Be open with changing

directions.

About Keyhole

Keyhole is a real-time conversation tracker that allows provides keyword and hashtag analytics for Twitter and Instagram. Look for influencer insights, see the most shared content and find topical trends around any brand or campaign. Get started for free and search your brand at keyhole.co

To read CASE STUDIES on Starbucks Korea & KFC China, go to: keyhole.co/blog/4-keys-to-winning-the-emerging-markets/